Sales of large SUVs in the US are back into positive territory as volume increased by just 1.2% in Q1 of 2016, after dropping 4.5% in 2015. The dominant brand in this segment is losing share as both of its entries lost volume, with the Chevrolet Tahoe down 3% and the Chevrolet Suburban down 10%. The Tahoe is still firmly in the lead of the segment, selling almost twice as much as its nearest competitor, but the Suburban’s #2 spot is now threatened by the Ford Expedition, helped by a recent facelift to gain 11% on last year. However, Chevy’s losses are offset by increased popularity of the GMC versions, and as a result total GM sales of large SUVs are virtually stable, and the company still controls almost 73% of the segment. That also means General Motors will be making more money on them, as the GMC Yukon (up 11%) and Yukon XL (up 12%) demand higher transaction prices and thus fatter margins than their Chevy twins, especially in the popular top-of-the-line Denali versions.
Car sales statistics for the large SUV segment in the US, updated every quarter.
Sales of large SUV are up 8.8% in the last quarter of 2015 to soften the full-year loss to 4.5%, up from -10% after the first three quarters. The GMC Yukon and Yukon XL are to thank for that year-end rally as they were up 16% and 14% in Q4 respectively. That makes them the only two models in the top-5 to improve their volume on last year as they both score their highest sales since 2007. It also helps the Yukon move past the Ford Expedition for the very first time ever to make it an all-GM podium, also a first. General Motors’ share of the segment remains stable at over 75%.
The Large SUV segment continued shrinking in Q3, with sales down by 10% compared to the same period last year. While the low gas prices seem to have benefited most other SUV segments, these ladder-on-frame dinosaurs clearly have a hard time getting back into favor with customers, possibly due to increasing competition from much newer, and better, competition from the Large Premium SUV segment. [Read more…]
The Large SUV segment shrank by 3% year-on-year, by far the worst performance of all non-premium SUV segments. It is important to keep in mind, however, that this trend is partly explained by the way this segment is defined – as really large SUVs with body-on-frame construction. And it is the fact that customers are gradually turning away from these rather uncouth underpinnings towards altogether more comfortable monocoque-based cars that will explain the decline of this segment, although many of the Midsize SUVs are, in fact, as big on the outside (and often bigger inside) than those in the Large SUV segment. [Read more…]