Sales in the Small Sports segment in the US declined by 7% in the first half of 2016 to 172,040 vehicles. After showing a 3% growth in Q1, sales in the segment plunged by 15% in Q2. Shock and horror in the model ranking: the Chevrolet Camaro, leader of the American Muscle cars from 2010 till 2014 before relegating that title to the new generation Ford Mustang, has been outsold in Q2 of 2016 by the Dodge Challenger for the first time since the launch of the fifth generation Camaro in 2009. The Challenger, whose current third generation was launched in 2008 has edged out the Camaro in two separate months before (March and October 2015, each time by less than 160 sales), but in the second quarter the Challenger beat its rival in both May and June for a total advantage of 1,360 sales, giving it a Q2 advangate of 315 sales. The Camaro had built enough of an advantage in the first four months to stay ahead for the first half, but Dodge has smelt blood and the battle is on for second place in the segment.
Car sales statistics for the compact sports car segment in the US, updated every quarter.
Sales in the Small Premium Sports segment in the US rose by 3% in Q1 2016 to 3,395 vehicles – exactly the same rate of growth as the Small Sports segment, as well as the industry as a whole. There is some hope for higher growth for the segment on the horizon, with the facelifted Porsche 718s (Cayman and Boxster) and Mercedes-Benz SLC (nee SLK) hitting the market, while sales of the Audi TT keep ramping up.
Sales in the Small Sports segment in the US rose by 3% in Q1 2016 to 82,328 vehicles – exactly the same rate of growth as the Small Premium Sports segment, as well as the industry as a whole. With the new Mazda MX-5 gaining sales, and the entry of the Buick Cascada, the growth rate would have been higher were it not for the falling sales of the two Scion models, ahead of the brands closure later this year. As the brand stops selling cars sales in this segment will probably fall later in the year, though that may be partially offset by sales of the new Chevy Camaro coming fully on stream.
Sales of Small Premium Sports Cars in the US shrank by 6% in 2015 to 14,652 units, helped by a 15% increase in the last quarter, as sales were down by 20% in the first half and still down 10% in Q3. The new generation Audi TT is to thank for the recovery, as the outgoing model sold just 60 units in Q4 of 2014, but the new one arrived in showrooms last August and sold 647 units in the last three months of 2015, which is almost as many as the Porsche Boxster. Porsche has two models in this segment, in 2nd and 3rd place, although they’ve switched places last year. The Cayman coupe was up 4% while the Boxster roadster lost 20% of its volume as the updated “718 Boxster” is making its way into showrooms early 2016. [Read more…]
The Sports Car Small segment grew by 13% in 2015 to 341,924 sales, as two all-American muscle cars showed nice improvements. The Ford Mustang has finally reclaimed the segment leadership it lost to the then-new Chevrolet Camaro in 2010, as the Mustang has just been completely renewed and the Camaro was due for a facelift. The Mustang enjoyed a 48% growth to over 120,000 sales, its highest volume since 2007. Meanwhile, the Camaro was down 10%, dipping below 80,000 sales for the first time since its introduction year 2009. That has given the Dodge Challenger the opportunity to close in, as it scores a record volume in its 7th year on the market. The halo-effect of the 707-hp Hellcat version is to thank for turning this into a three-horse race now, after having trailed the other two ever since its launch. [Read more…]
The Small Premium Sports segment shrank by 10% in the third quarter of 2015, a slightly better performance than in the first half of the year, when the sales were down 20%. [Read more…]
The Sports Small segment grew by 13% in Q3 2015, just a bit slower than the 14% growth rate it managed in the first half of the year. [Read more…]
The Small Premium Sports segment shrank by 20% compared to the first half of 2014, the largest drop from amongst all segments. This is a very surprising outcome, as this segment is full of attractive cars that aren’t all that old, plus one would think that in a recovering economy fun-to-drive and cool-to-be-seen-in cars would do well. It seems not… While part of the decline is due to the Audi TT being pulled from the market in preparation for the new model, the fact is all cars in this segment experienced a drop in sales, bar for the new Alfa Romeo 4C. [Read more…]