Sales in the compact segment fell by 6% compared to Q1 2015, the second-worst performance from among all mainstream segments, better only than the minicar segment. While one could be inclined to continue the narrative that it’s the low gas prices that are driving consumers to the segment above, my feeling is that few consumers are abandoning compact cars from mid-sized ones for economy reasons. Rather, the compact segment is full of aging cars that are nearing their retirement, with only the hot (sales-wise) new Honda Civic, refreshed Nissan Sentra and niche Scion iM providing any new blood. But, unlike for the subcompact segment there is hope on the horizon in the form of a refreshed Toyota Corolla, as well as a new Chevy Cruze, Hyundai Elantra and Subaru Impreza.
Car sales statistics for the compact car segment in the US, updated every quarter.
Sales in the compact segment grew by 1% compared to 2014, a better performance than in either the minicar or subcompact segments, thought still behind the industry average of 5% growth. With the latest crop of compact cars being large enough to accommodate a whole family sales in this segment are less sensitive to gas prices – consumers are less likely to migrate to the segments above simply because they no longer need an economic car now that gas is super-cheap. For many people a compact car is all they need. [Read more…]
The compact segment in the US gets the dubious distinction as being the only mainstream segment to grow in the first half of 2015 compared to the same period in 2014. In fact, the growth rate at 3% was very close to the 4% growth rate of the whole. market. Not a bad showing in these SUV-obsessed times.
The traditional segment leader, Toyota Corolla, strengthened its grip on the top spot. It seems that no matter what the opposition tries to do, the dependable, inoffensive Corolla still comes up on top. It probably helps that it is a younger design than the cars that took the three places behind it, all of which are about to be replaced in the coming year. Of the three the Hyundai Elantra did the best, and its year-on-year growth sees it snatch 3rd place ahead of Chevy Cruze by under 1,000 cars.