In 2013, only 7 all-new models were introduced in Europe, and another 22 models celebrated their first full year of sales. With all-new models, I mean models that have no direct predecessor, they expand their brand’s line-up.
The most successful model launch is the Renault Captur, selling 84.085 units in Europe, in only 10 months on the market. The second best all-new model is the Peugeot 2008, which sold 58.672 units in 11 months, and the Chevrolet Trax takes the final spot on the podium, thanks to 17.658 sales in 10 months on the market.
Do you notice a trend here? Yes, small crossovers are booming business in Europe at the moment. The segment as a whole grew an astonishing 81% in 2013, without really cannibalizing on the subcompact, compact, or small MPV segments. [Read more…]