Sales of midsized premium SUVs in Europe continue to grow in 2018, but at a lower rate than before. After four consecutive years of double digit growth, of which the last three years showed at least 20% growth, the segment was up “only” 5% in 2018. This still means that for the first time ever, over half a million luxury midsized crossovers were sold in Europe. And after claiming the segment lead last year, the Mercedes-Benz GLC consolidates its lead with a 13% gain to over 125.000 sales, almost one in every four sales in this segment. Please note that these figures include sales of the GLC Coupe, but even without those the GLC would easily top the ranking. Just imagine the sales volume (and turnover) Mercedes-Benz has missed by completely failing with the design of its predecessor GLK, which peaked at just 33.000 sales and 15% of the segment in 2012. The Volvo XC60 is down 19% in the first full year of sales for the new generation, and this is mostly due to the strong finish of the previous generation, which even continued to be sold alongside the new model in its home market Sweden. Despite sales back to its 2016 level but its market share thawed to the lowest in at least 7 years, the XC60 still holds on to its #2 spot ahead of the Audi Q5, which sees stable sales in 2018, as it also did in 2017. The Q5 has been around 70.000 annual sales for three years now, even during the changeover to the next generation and last year’s introduction of the WLTP fuel efficiency testing procedures, which meant some versions of the Q5 (and many other models) could no longer be sold after September 1st, 2018.
Car sales statistics for the premium midsized and compact SUV / crossover segment in Europe, updated every quarter.
Sales of midsized premium SUVs in Europe continue to boom with a fourth consecutive year of double digit growth, of which the last three years showed at least 20% growth. In 2017, the segment grew by 21% to a record 492.500 sales, or 3,2% of the overall European car market, up from 2,7% in 2016. The first nameplate in this segment to top 100.000 annual sales is the Mercedes-Benz GLC, a runaway success for the brand which had struggled with the unsuccessful GLK until just a few years ago. Keep in mind these figures include sales of the GLC Coupe version, as the GLC would be in second place with just over 85.000 sales without the Coupe. Then again, its closest rival and former segment leader Volvo XC60 benefits from also having 2 different versions available for a few months after the arrival of the new generation. Especially in its home market Sweden the outgoing XC60 was continued to be sold at reduced prices alongside the new version, allowing it to become the best selling model there for the first time ever. Still, it’s impressive how the model was able to finish on such a high note, setting three consecutive annual sales records at the end of its life cycle and then extending that to a fourth record during the year of the model change to the new generation. It will be interesting to see if the new XC60 can continue this strong showing, considering the nameplate was down 11% in the fourth quarter when production of the first generation finally ended.
The midsized premium SUV segment continues to outgrow the overall market and even accelerates its growth rate with a 29% increase in Q3 and a 25% increase in the first nine months of 2017, to over 372.000 sales. The two segment leaders consolidate their grip on the segment as both did better than the overall segment. As a result, the #1 and #2 hold a combined 43% of the segment in Q3 and 42,6% in the first three quarters. The big winner is the Mercedes-Benz GLC (including the Coupe version) wiht sales almost doubling up to over 30.000 sales in the third quarter, which allows it to take over the year-to-date lead of the segment. If the GLC manages to hold on to this position by the end of the year, it will be the first time ever that Mercedese-Benz tops the ranking of this segment. The GLC’s predecessor GLK has never been a success due to polarizing styling, but the new model appears to have hit the mark. The Volvo XC60 showed double digit growth but still loses its top spot as the changeover to the new generation is hurting its pace of deliveries, even though the outgoing model has kept up strong in its last months thanks to competitive pricing of fully loaded versions. It will be interesting to see which one of these two will end up on top in 2018. Or perhaps the segment initiator BMW X3 will mingle into this fight as well when its third generation hits full steam?
The midsized premium SUV segment continues to outgrow the overall market with a 12% increase in Q2 and a 20% increase in the first half of 2017, to 276.300 sales. The two segment leaders consolidated their grip on the segment as both showed double digit growth while their closest four rivals all showed double digit declines. As a result, the #1 and #2 hold a combined 40% of the segment in Q2 and 37,3% in the first half. Amazingly, the Volvo XC60 reclaims the top spot it lost to the Mercedes-Benz GLC in the first quarter. Keep in mind that almost all of these sales are the outgoing model, as the new generation had only just arrived in showrooms by the end of the first half. And the GLC figures also include sales of the GLC Coupe, which makes the Volvo figures even more impressive. If the changeover to the new generation happens smoothly, the XC60 could finish on top of the ranking for the fourth consecutive year, and potentially with more than 100.000 sales for the first time ever. The Audi Q5 took third place in the second quarter but still lost 17% on the sales figures of its predecessor in the same period last year, and it’s not enough to kick the Range Rover Evoque off the year-to-date podium.
Sales of midsized premium SUVs remain in booming growth mode in the first quarter of 2017, with an increase of 27% to 142.000 sales. The overall market is up just 7,8% in the same period. All but one remaining nameplate in the segment grow their volume, but the biggest gainer also takes the top spot for the first time ever. The Mercedes-Benz GLC has quickly helped to forget its unsuccessful predecessor GLK and has stormed the ranking to levels never achieved by the brand in this segment. But there’s a sidenote to its achievement, as we only have combined sales figures which include the GLC Coupe version, whereas BMW splits out these versions into the X3 and X4. Without the GLC Coupe included, the Volvo XC60 would still be in the segment lead. Nonetheless, a #2 spot for the already 9-year old model whose successor has already been revealed is very impressive whichever way you look at it. With the new generation in showrooms within the next few months, Volvo should be able to keep challenging for the lead the rest of this year.
The midsized premium SUV segment is one of the fastest growing in Europe, with sales up 29% in 2016 compared to an overall market up 6,2%. All remaining models improve their sales and 9 out of the top-10 set new sales records, but Mercedes-Benz and the British brands are the biggest winners this year. Still, the Volvo XC60 holds on to its segment lead and scores a record volume for the third year in a row, even though it’s the oldest model in the segment and about to be replaced in 2017. Sales of the Swedish model were up 20% in Q4, perhaps because some prospective buyers for a V70 or XC70 found these to be out of production. The new #2 of the segment is the Mercedes-Benz GLC, more than doubling the sales record of its predecessor GLK, whose design just didn’t vibe with customers in this segment. Needless to say this is also the highest position the brand has ever finished in this segment. The GLC (which includes the Coupe version) will be aiming for a top spot in 2017 as Volvo may lose some sales during the changeover to the new generation XC60, but there will be competition from the all-new Audi Q5, which had held on to its 2nd place until November and lost out by just 83 sales.
Sales of midsized premium SUVs in Europe keep growing even faster, at +44% in Q3, bringing the year-to-date tally for the first three quarters to +31%. None of the remaining nameplates has clocked a loss, but five out of ten show only single-digit gains, as over 40% of the segment growth can be attributed to a single brand: Mercedes-Benz. After years of slow sales due to a product that didn’t match the preferences of most buyers (the GLK), the German brand is now playing catch-up with the new GLC and GLC Coupe, immediately storming to third place of the segment. Ahead of the GLC are two elderly models, both about 8 years old already but still selling well in the final stages of their life cycle. The Volvo XC60 grows just 3% which means it loses about 4,5 percentage points of share, and the Audi Q5 improves 5% and loses 3,6 percentage points, but climbs back onto the podium after being relegated to 4th place in the first half of the year. [Read more…]
The midsized premium SUV segment in Europe enjoys hot demand with sales up 25% in the first half of 2016. This is a result of renewed models and the introduction of new players to the segment, but while most premium segments are dominated by the Germans, amazingly the leader of the midsized premium crossover class is an already 8-year old Swede! The Volvo XC60 shows flat sales and therefore loses a big chunk of share compared to last year, but its lead was big enough to hold on to the pole position. Behind it, there’s a fierce three-way battle for 2nd place between the Range Rover Evoque, freshly facelifted and segment leader in Q1, the Mercedes-Benz GLC, all-new and ready to take control of the segment, something its predecessor GLK never achieved, and the Audi Q5, just as old as the Volvo but #2 of the segment in Q2. The Volvo is likely to hang on to the lead and the GLC will leapfrog the Evoque by the next quarter for sure, but for the rest of this top-4….. The Audi’s strength is amazing and I almost can’t believe it could still outsell the completely fresh and great-looking Mercedes, but that’s exactly what it’s done in the second quarter and remains a force to be reckoned with. [Read more…]
Midsized premium SUVs in Europe are booming with an increase of 25% in the first quarter of 2016, as Mercedes-Benz finally decided to bring a competitive product to the segment and a handful of older models are surprisingly stable. That hasn’t kept the Range Rover Evoque from reclaiming the lead of the segment ahead of the Volvo XC60. The Evoque has just been facelifted and benefits with a 15% increase of sales. It likely won’t hold on to that lead until the year, as sales of the model are heavily skewed towards March as a result of its popularity in the UK market. It’s surprising to see the XC60, basically an 8-year old model (facelifted in 2014), that still manages to outsell a hot and fresh new rival. I think the Mercedes-Benz GLC will lead the segment by the end of December, and that would be a first for the brand in this segment, as the GLK has never been able to keep up with its rivals.[Read more…]
The premium midsized SUV segment in Europe was red-hot in 2015, growing 25% to 366.008 sales as all remaining nameplates but one show volume improvements and two newcomers have stormed up the charts. After flamboyantly taking control of the segment last year, the Volvo XC60 consolidates its leadership by growing only slightly slower than the rest of the segment and blasting past last-year’s record sales for the already 7-year old model. The XC60 has grown by 67% in two years time thanks to its facelift and the introduction of new, four-cylinder engines. The Audi Q5, just as old as the XC60, improves its sales for the third consecutive year, albeit by a more modest 6%. That means the Q5 still increases the gap to the #3 Range Rover Evoque, as that model is up by just 2% as customers were waiting for the facelifted version to arrive in showrooms. When that happened, the Evoque was up 11% in Q4.