The midsize segment in Europe as a whole saw a sharp decline of 22% in 2013, as a result of a clear shift towards premium models in this segment. In fact, if we would combine the premium midsize with this segment, BMW 3-series, Audi A4 and Mercedes-Benz C-class would hold the 1st, 3rd and 4th place of the combined segment respectively. However, the premium midsized models have not been spared in 2013, as their segment declined as well, although slower than their non-premium rivals, at -8%.
Only one midsized car has been able to sell more units in 2013 than in 2012, the Mazda6 has its new generation to thank for that. All other models show double digit declines, leaving the segment ranking relatively stable. No changes at the top, where the Volkswagen Passat is still by far the leader, selling more than twice as many cars as the number two of the segment, just like the Golf does in the compact segment.
The smallest declines in the top 5 are from models that have been facelifted in 2013, the Skoda Superb and the Opel/Vauxhall Insignia. The latter is most popular in the UK, as almost 37% of all Insignia’s are sold with a Vauxhall badge. [Read more…]