Sales of limousines in Europe were up 29% in 2014 and another 10% in Q1 of 2015, thanks to the introduction of the very successful class leading Mercedes-Benz S-Class. But with that model reaching its second anniversary, its sales are plateauing at just over 9.000 units in the first half of the year, almost flat with the same period in 2014. And that’s the best result in the top-6, with the challengers of the almighty S-Class all losing more ground on last year: the Audi A8 remains in second place with sales down just 4%, but the Porsche Panamera is kicked off the podium with a margin of just 2 sales by the soon-to-be-replaced BMW 7-series. The Panamera loses 30% of its volume, while the 7-series is down 18%. The new generation 7-series is due by the end of the year and has already been revealed, so the Panamera may steal its position back for the full-year ranking as the BMW will suffer from the model changeover, but I’m confident the new generation 7-series will finish on top of the ranking next year. [Read more…]
Car sales statistics for the limousine segment in Europe, updated every quarter.
Last year, the Limousine segment in Europe got a boost from the arrival of the all-new Mercedes-Benz S-Class, which pushed total segment sales up 29% when compared to 2013. This year, the S-Class is no longer brand new, which means its explosive growth rate has subdued a bit to 10%, while the segment as a whole has actually lost 6% of its volume in the first quarter.
As a result, the S-Class improves its share of the segment from 38,5% in Q1 of 2014 and 42,8% at the end of 2014 to a whopping 45%, meaning almost 1 in every 2 limousines sold in Europe was made by Mercedes-Benz.
The facelifted Audi A8 also improves its share of the segment thanks to sales up 3%, less than half of the S-Class, but almost double the sales of its nearest two competitors: the 7-series and Panamera. The BMW 7-series is down 15% as the all-new generation is due by the end of 2015, which will feature a lot of groundbreaking technology as expected from a car in this class. This should help the 7-series back on top of the segment in 2016, for the first time since 2012. [Read more…]
Sales in the limousine segment in Europe were still sizzling hot in 2014, thanks to a few all-new or redesigned models, and that model offence will continue this year and next as the traditional leader Mercedes-Benz S-Class gets some increased competition from its closest rivals.
In 2014, the S-Class more than doubled its sales, and as a result, it has accounted for over 95% of the overall segment’s growth, meaning the other 12 models have seen their sales increase with less than 400 sales combined, or less than 2%. As a result, the Mercedes-Benz takes almost 43% share of the segment. But that’s not even a record, as its predecessor from two generations ago (the W220) grabbed almost 50% segment share in 2001 with over 30.000 sales vs. “only” 17.638 in 2014. [Read more…]
The European limousine segment continues its strong growth curve which is fueled by model changes of a few major players in the segment. The newly one-year old Mercedes-Benz S-Class accounts for 85% of the growth of the segment all by itself, and almost all of the growth when combined with the segment’s number two, the Audi A8.
As a result, the S-Class commands a whopping 42% share of the segment, two-and-a-half times as much as its nearest competitor. The rest of the ranking is completely stable in the third quarter, with the recently refreshed Audi A8 in second place and the Porsche Panamera completing the podium, as it did last year. Until the introduction of the Mercedes-Benz S500 plug-in hybrid, Porsche will be the only brand in this segment to offer a plug-in hybrid model.
The BMW 7-series is stuck in fourth place, where it’s likely to finish the year. That would make 2014 the first year ever that the 7-series is not in the top-3 of the limousine segment. The big Beemer is likely to shoot back up to the top of the ranking in 2016 when the new generation hits the market. [Read more…]
If you thought the first quarter of 2014 was an impressive one for the limousine segment, the second quarter improves even further on that performance, with over 11.500 cars sold in those three months. Almost 5.000 of those, or 43%, are the recently renewed Mercedes-Benz S-Class, the supreme leader of the segment since forever. Well, with the exception of 2009 and 2012 that is, because the BMW 7-series took the crown in those years.
Even with this impressive performance, the S-Class isn’t anywhere near the levels the W220-generation managed around the new millennium, when that model topped 30.000 annual units three years in a row. Of course, the competition has grown significantly since, not only from new entrants in this segment, like the Porsche Panamera, but also from Luxury SUV’s, a segment that was virtually non-existent 15 years ago. [Read more…]
Car sales in the limousine segment in Europe are up a whopping 44% in the first quarter of 2014 after a 19% decline for the full year 2013. And although 7 out of 13 nameplates in the segment show an increase of sales, the Mercedes-Benz S-Class takes almost 85% of the segment growth just by itself, thanks to the new generation introduced last year.
The S-Class is the clear leader of the segment, selling more than double of the second placed Audi A8. The A8 has leapfrogged both the Porsche Panamera and the BMW 7-series as it was only in fourth position by the end of 2013. The update of the A8 has helped the model to a 21% increase of sales.
The Plug-in hybrid version of the Panamera is likely to have helped the Porsche increase its sales by 27% compared to the same period last year, helping it stay on the segment podium as 7-series sales are down 17%. [Read more…]
The limousine segment in Europe is down 19% in 2013, and the ranking is shuffled as buyers in this segment tend to be sensitive to having the freshest model on the market. Image is an important factor when you are paying north of 100.000 euros for a luxury sedan. The German premium brands traditionally rule this segment, and in 2013, 86% of limousines sold in Europe are German. This is by counting Rolls Royce as a British brand, despite its BMW ownership.
The newly introduced Mercedes-Benz S-Class is up 20% for the full year, but up a much more impressive 214% for the last five months of the year, when the new generation became widely available. The S-Class sold more than 1.000 units per month for each of the last four months and should be able to build on this excellent performance in 2014, increasing its lead on its rivals even further. [Read more…]
The luxury limousine segment in Europe is shrinking faster than the market, down 19% in the first three quarters of 2013 compared to the same period last year. Traditional leader Mercedes-Benz S-Class is back on top thanks to the new generation, at the half-year mark it was still in third position. It shouldn’t come as a surprise the German brands take almost 87% of this segment, as Germany is the largest market for these models, and like the premium midsize car segment and premium large car segment, buyers have a preference for their “own” brands, with one surprising exception
The top six enjoy more than half of their European sales in their home market: in Germany, Mercedes-Benz S-Class sells 56% of total European registrations, BMW 7-series: 50%, Audi A8: 53%, Porsche Panamera: 50%, but the limousine with the most homesickness is the VW Phaeton, a huge 86% of Phaetons are registered with a German license plate! That even beats the 65% UK sales of Jaguar XJ, the expected “winner”. As Italian large sedans usually are not so successful outside of Italy, you’d expect Maserati Quattroporte to be up there with the rest of them, but surprisingly, Quattroporte is the least dependent on its home market, only 29% of European sales are in the boot-shaped country. [Read more…]