The shift from mainstream to premium is best visible in the coupe segments, where sales of coupe models from mainstream brands have dropped by almost one fourth last year, while sales of premium brands have increased by a third to become more than twice as big a segment.
All models in the mainstream coupe segment lost volume in 2014, as the ranking has remained virtually the same as last year. The Opel/Vauxhall Astra GTC still leads ahead of the Renault Megane Coupe and the Volkswagen Scirocco, all three with sales down less than the overall segment.
The Peugeot RCZ holds on to its fourth place, as its nearest competitors all lose more than half of their volumes, with the Hyundai Veloster taking the hardest hit and being overtaken by the Renault Laguna Coupe. The Nissan 370Z fares the least bad of all coupes, with sales down just 3% or 14 units despite its age. The 370Z is now not too far behind the Subaru BRZ anymore, its closest Japanese rear-wheel drive competitor. [Read more…]