Car sales in China are back in boom-mode in November: after a 15% gain last month, November sales are up 23,3% to over 2,1 million units, the highest monthly figure this year. November sales were helped by the tax cut on smaller models the Chinese government introduced in October, as sales of vehicles eligible for the tax cut totaled 1,56 million vehicles, up 29%. The Seasonally Adjusted Annualized Selling Rate (SAAR) was up from 19 million units in September and 21,8 million units in October to 22,5 million units, close to the January score. As a result, the Chinese car market is up 7,3% so far this year, so although December also expected to be a blockbuster month, it’ll be a stretch to assume we’re going to end 2015 with double digit growth, but nothing is impossible in China. Still, we’re only 772.000 units off the 2014 full year figure, and with over 2 million sales expected in December, we are going to get a new Chinese sales record in 2015.
All segments of the market showed improvements this month, unsurprisingly led by the SUV segment, as demand for compact crossovers boosted SUV and crossover sales 72% to over 716.000 units, while sedan sales were up 9,1% to 1,17 million units and MPV sales were up 8,8% to over 218.000 units. The market share of local manufacturers was slightly down on October to 39,3%.
Please note these figures exclude import models, unless specifically noted.
In November, Volkswagen finally rebounded from its 8-month slump with sales up 37% thanks to year-best sales for the Bora, Lamando and Lavida sedans, but due to slow sales earlier this year VW is still down 4% year-to-date. Buick consolidates its second place with sales up 22% in November thanks to the new-for-this-year Verano and Excelle GT and the Envision SUV, which will be exported to the US next year. Nissan moves from 8th place year-to-date and 5th place in October to 4th in November, boosted by the instant success of the Lannia sedan, introduced last month and already passing the 10.000 unit mark, without cannibalizing sales of the brand’s other small and compact sedans Sunny and Sylphy. Crossovers also helped Nissan become the best selling Japanese brand in China this month, as the Qashqai, X-Trail and Murano lodged solid year-over-year improvements. [Read more…]