Car sales in China are back into double digit growth in March after a dip in February due to the Lunar new year celebrations. The total market grows 12% to just under 2 million sales, bringing the year-to-date total to almost 5,5 million sales, an increase of 8,8%. The share of local brands comes down from its record 44% in February to 40,5% in March, slightly above the 40,1% of the same month last year. It shouldn’t surprise anybody that SUVs and crossovers are still the fastest growing segment in China by far, at +46% to almost 690.000 sales. MPVs gain 12% to 207.000 sales, while sedans continue to slump at -3% to 1,07 million sales. No wonder 7 out of 12 new models this year are crossovers.
The most important happening for the European brands is the launch of Renault as a local manufacturer. Although the French brand has taken its time, it shows that it understands the Chinese car market perfectly by starting off with a crossover, the Kadjar. A second SUV will follow soon to replace the imported Koleos. The Kadjar sells over 2.700 units in its first month, which is pretty impressive and not far behind the Peugeot 3008 (down 43% to just under 3.000 sales). Peugeot and Citroën continue to struggle in China as they lack crossovers and their sedan line-up is ageing. Peugeot loses 20% for the third consecutive month as all of its models lose volume and the 308S hatchback struggles to make a mark. Citroën does even worse at -24% as only the C3-XR crossover improves while the new C4 sedan can’t make up for losses of the brand’s other sedans. No bright spots for PSA? Well, DS improves 19% to a still very shy 1.355 sales. [Read more…]