After the much maligned, but commercially relatively successful (9 years of production and 400.000 worldwide sales, of which half in Europe) Mondeo-based X-type, the Jaguar XE is the brand’s second attempt at a premium midsized sedan. This time they’ve developed the car from scratch and are hoping its rear-wheel drive layout will help make it the new benchmark of the segment in terms of driving pleasure. The XE will be equipped with an all-new generation of engines, also developed in-house, which will spread across the Jaguar-Land Rover line-up. The XE’s styling resembles that of the larger XF, which is not necessarily a bad thing, but they could’ve been a bit more flamboyant in my opinion. It absolutely looks stunning with the optional sport-pack but I think the standard version, like the white one on the picture, is a bit too uninspiring to compete in the tough premium midsize segment. However, making all their cars look alike has worked out for Audi for years, so I see why Jaguar chose to give the XE a familiar face. Jaguar is rather modest with their sales projections, as 30.000 units a year in Europe (of which two thirds in the UK) is meager when compared to the 200.000 sales of the BMW 3-series, but it would still make it the brand’s best selling model by far, and it would double total Jaguar sales in the continent.
Kia has shown the third generation of its Sorento large SUV, which has grown larger and wider, but is lower than its predecessor. The exterior design of the 7-seater has been softened, with a more rounded look to appear more crossover than SUV. The Sorento shares its platform with the Hyundai Santa Fe and the Kia Carnival large MPV, the latter of which is no longer available in Europe. Fuel economy has become increasingly more important in Europe, and as a result the large SUV segment has shrunk considerably in the past decade. The second generation Sorento has never been able to come close to the sales figures of the hugely popular first Sorento, which peaked at almost 45.000 units. I expect the new generation to reach no more than one third of that figure as well. But with European sales of the Hyundai Santa Fe limited to supply shortages, that means the Sorento should be able to lead the large SUV segment in Europe again. [Read more…]