In this section of the blog, you can find information and opinions about car sales in the United States. Stay up-to-date with which cars are selling the best and what we think future models will do.
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US sales 2017-Q1 Large segment

US large segmentThe Large Car segment fell by almost as much as the Midsized segment in the first quarter of 2017: down 18.4% to 104,985 sales. The segment that has already completely disappeared in Europe about 10 years ago is in danger of extinction in the US too, as there are few plans for new models anytime soon (just the new generation of the slow-selling Azera), so the double digit declines are likely to continue through the rest of this year. There basically are two tiers in this segment: the still relatively fresh models (Impala, Maxima, LaCrosse, Cadenza) and the decade-old models that have seen their life cycles extended for yet another few years (Charger, 300, Taurus) or which will be axed soon (SS, Caprice). The one stuck in the middle is the Avalon at 5 years old. Of the 11 nameplates in this segment, 7 showed double digit declines, only three showed single digit declines and a single model improved (Chevy SS), and that’s probably because dealers are dumping off their last remaining stock before the model is killed off.… Continue Reading …

US sales 2017-Q1 Mid-sized segment

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Sales of Mid-sized cars in the US are in a similar tough spot as in Europe: down by 19.2% in Q1 of 2017 and dipping below half a million units at 472,692 sales. This is the worst drop among all mainstream segments and second to only the premium large car segment. As a result, the compact car segment has now become larger in volume than the midsized car segment, and if it keeps this position until the end of this year it would be the very first time ever that the midsized segment is not the largest mainstream car segment in the US. And with the large pickup truck segment also outselling the midsized cars in Q1, this segment has gone from perennial #1 until 2015 to out of the top-3 so far in 2017. The main culprit for this demise is obviously a shift towards compact crossovers, the largest segment since last year. This trend is clearly visible in the March and Q1 model rankings: if the Camry and Accord used to fight for the title of best selling non-pickup in America, now the Accord is out of the overall top-10 and the Camry is outsold by the Nissan Rogue, with the Honda CR-V and Toyota RAV4 right on its heels.

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US sales 2017-Q1 Compact segment

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Sales in the Compact segment continue their slow but steady decline with a 3.4% loss in Q1 of 2017, to 532,744 units, although that’s a lower rate of decline than for the full year 2016 and significantly better than the double digit declines of the subcompact and midsized car segments. Within the segment, there are some clear changes in the ranking, with 6 models in the top-15 showing double digit gains and another 4 showing double digit declines. The two perennial segment leaders Honda Civic and Toyota Corolla hold on to their controlling lead but are losing a bit of share as both show single digit declines in the first quarter.… Continue Reading …

US sales 2017-Q1 Subcompact segment

While minicars rebounded in Q1 of 2017, the subcompact car segment started the year deep in the red with a loss of 15.7% compared to the first quarter of 2016, for a total of 117,995 sales. The segment top-3 all lost with double digits, as the rise of the subcompact crossover segment undoubtedly plays a role in the struggles of the similarly sized sedans and hatchbacks. Then again, no less than four out of the nine players are due to be renewed this year (Chevrolet SonicFord FiestaHyundai Accent and Kia Rio), while two others are in the second half of their life-cycle (Nissan VersaToyota Yaris) as well.

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US sales 2017-Q1 Minicar segment

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The Minicar segment in the United States has returned to growth in 2017 after an abysmal 2016 when sales dipped with double digits. In the first quarter of 2017, sales of North America’s smallest vehicles grew by 8.5% to 27,388 units. Fueling this increased demand were the new generation Chevrolet Spark and the facelift of the Mitsubishi Mirage, which have now taken over the first two spots of the segment podium, knocking the former leader Mini Cooper down to third. The Fiat 500 appears to have hit rock bottom and slightly recovers this year

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US sales: March 2017, models

US-sales-March-2017-compact_crossover-segmentAfter discussing the US auto brand sales ranking for March, let’s take a closer look at the models ranking. If the top-3 is traditionally pretty stable, in March the RAM Pickup outsold its rival Chevrolet Silverado for only the second time in 36 months as sales of the latter dipped 11.6%, resulting in a loss for the first quarter. The Silverado’s sibling GMC Sierra in 20th place also takes a hit in March to dip into the red for the quarter. Big surprise this year is the surging Nissan Rogue, taking the title of best selling non-pickup truck with sales up more than 40% and it continues this streak in March, not only outselling its rivals Honda CR-V and Toyota RAV4, but also the traditional #4 Toyota Camry, which is down 3.6% for the month and 13.3% for the quarter. The Camry’s midsized sedan rivals Nissan Altima and Honda Accord take even bigger hits in March, and all remaining sedan models in the top-10 lose volume this month. This underscores the shift away from sedans to crossovers, which has never been as apparent as now: in the first quarter of 2017, 63% of vehicles sold in the US were “light trucks”: pickups, SUVs, crossovers and minivans, compared to just 37% for cars: sedans, hatchbacks and station wagons. The last time the difference between cars and light trucks was this large was in 1993, when cars took 61,2% of the market and light trucks just 38,8%. Of the 104 models that showed a year-over-year increase in March, 55 were light trucks and 49 were cars, while of the 162 losers, 92 were cars vs. 70 light trucks.  This trend is even stronger visible in the US than in Europe, where crossovers are also taking share away from cars.… Continue Reading …

US sales: March 2017, brands

With a third straight month of sales decline in 2017, with sales dropping by 1.7% to 1,450,443 units, I think it’s fair to say that the car market is going to have a hard time surpassing the sales record set in 2016. In fact, it is looking increasingly likely that this year will mark the end of a remarkable run of seven years of sales growth. What’s more, the split between SUVs/crossovers and mainstream models is widening ever faster – in March sales of SUVs/crossovers grew by 5.4%, while sales of mainstream models fell by 11.0%. 

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US sales: February 2017, models

After discussing the US auto brand sales ranking for February, let’s zoom in on the models.

It may only be February, but there is a clear picture emerging as to how the Top 10 will look like in 2017. As always, the top Top 3 is occupied by the domestic large pickups  – in February Ram Pickup stumbled a bit, registering an uncharacteristically low growth rate of 1.3%, while Chevrolet Silverado recovered from a poor performance to record a growth rate of 17.1%. Next follow the compact crossovers – in some months, such as in February, the Top 4-6 positions will be occupied exclusively by such models. Of those the Nissan Rogue is emerging as the top performer, once again gaining over 50% in sales compared to the year prior, and placing 4th for only the second time in its history. The new Honda CR-V is gaining sales nicely, as is the Ford Escape which was facelifted early in 2016; less so the Toyota RAV4, whose relative under-performance combined with continued sales decline for its Corolla and Camry stablemates results in Toyota being shut out of the Top 6 for the second month in a row. It is a similar story for the other top brands and their compact and mid-sized mainstream offerings – Nissan saw sales fall for both the Sentra and the Altima, as did Honda for the Civic and Accord, though the brand that should really despair is Ford, with both the Focus and Fusion losing over 30% in sales compared to Feb’16, or Chevrolet, whose Malibu lost over 40% in sales (though the Cruze did gain 18.2%).

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US sales: February 2017, brands

Car sales in 2017 so far look like they won’t be able to match the record set in 2016 – for the second month in a row the market recorded a slight decline in sales compared to last year, with February sales falling by 0.8% to 1,332,176 units. 

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Poll: how well will the Hyundai Ioniq Hybrid do in the US?

Yesterday Hyundai announced that the Ioniq Hybrid will cost around $23,000 when it goes on sale in the US, which makes it some $2,000 cheaper than its main competitor, Toyota Prius. In addition, the Hyundai can claim to be considerably more efficient than the Toyota, at least on paper, promising 58 mpg combined to the latter’s 52 mpg. So far things look promising for the Hyundai, but can it really succeed where the likes of Honda Insight failed?

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