In this section of the blog, you can find information and opinions about car sales in the United States. Stay up-to-date with which cars are selling the best and what we think future models will do.
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US sales 2015 Limousine segment

Sales in the premium limousine segment fell by 12% compared to 2014, the worst performance from among all premium segments. However, things are definitely looking up for the segment in 2016, with the new BMW 7-series picking up more sales after a late-2015 market debut, and planned market introduction of further two new models: Porsche Panamera and Genesis G90, replacement for the Hyundai Equus.… Continue Reading …

US sales 2015 Premium Large segment

US premium largeSales in the premium large segment fell by 11% compared to 2014, a pretty bad, but maybe not unexpected performance given that most cars in this segment are either getting long in the tooth, or are on the verge of being replaced with new models. With the new Mercedes-Benz E class, Volvo S90 and Jaguar XF about to go on sale in the first months of 2016 it is reasonable to expect the segment’s fortunes to pick up soon.… Continue Reading …

US sales 2015 full year Premium Mid-sized segment

US premium mid-sizedSales in the premium mid-sized segment rose by only 2% compared to 2014, better than the premium large and premium limousine segments, but worse than the premium compact segment and the industry average growth rate of 5%. What’s more, the segment may perform worse still in 2016, seeing as the only notable new model that will reach the US in the next year is the new Audi A4, which is not nearly as big of a player in the US as it is in other markets.… Continue Reading …

US sales 2015 full year Premium Compact segment [w/ poll]

US premium compactSales in the premium compact segment rose by 30% compared to 2014, a standout performance amongst all premium segments, most of which saw sales fall between 2014 and 2015. Such a high growth rate was possible thanks to just two models increasing their sales by over 60% compared to last year, which made a big difference in a segment that is comprised of only four models. Sales in 2015 came close to but did not breach 100,000 units, less than a fifth of what carmakers sell in the premium mid-sized segment in the US, and only around a ninth of what carmakers sell in this segment in Europe.… Continue Reading …

US sales 2015 full year Minivan segment

US minivan

Sales in the minivan segment fell by 8% compared to 2014, a worse performance that all mainstream segments (3% fall) and considerably worse than passenger cars on average (5% growth). Not all is lost, however, for the once-pioneering segment, as 2016 will see the significant new Chrysler Pacifica go on sale, while the segment-leading Toyota Sienna and Honda Odyssey are also due for a refresh in the next year or so.

Continue Reading …

US sales 2015 full year Large segment

US Large

Sales in the large segment fell by 12% compared to 2014, the worse performance of all mainstream segments, worse even than the 8% fall in sales registered by the subcompact and minivan segments. As a result, large cars fell further behind those two segments and is now the second smallest mainstream segment, ahead of only minicars, and selling only a fifth as well as the only slightly smaller mid-sized cars.… Continue Reading …

Comparison: car sales in US 1985 vs. 2015, part 2: models

Renault_Alliance-ad-US-car-sales-1985-modelsEarlier this week we looked at how the US car market has evolved in the past 30 years, and noticed that the local Detroit 3 brands have lost a significant chunk of their impressive market share. The Japanese, European and South-Korean brands have picked up that lost volume and some more as the American manufacturers killed off brands that had almost 3 million sales in 1985. Other brands that are no longer around in the US were much smaller, as only Isuzu (barely) sold more than 100.000 units that year. Suzuki was just launched in 1985 and of the Europeans that have been pulled out Saab was the biggest, with Renault, Peugeot and especially Yugo as niche players, although technically the AMC Alliance and Encore should be considered Renault models as well.

The top 2 best selling vehicles in the United States haven’t changed since 30 years ago, as the Ford F-Series has held the title since 1982, and never gave it up. The Chevrolet Silverado was still called the C/K back then, but already was in second place as it still is today. The RAM pick-up is #3 nowadays, but was far behind in 25th place three decades ago when it was still called the Dodge Ram.… Continue Reading …

US sales 2015 full year Mid-sized segment

US mid-sized 2

Sales in the mid-sized segment fell by 1% compared to 2014. This means that this once-largest segment fell further behind the compact SUV segment, as families continue abandoning their trusted sedans for trendy, spacious and equally-affordable crossovers. Part of the reason for this tardy performance is that most of the segment leaders are getting on in age, while the cars that have come out in recent years failed to capture the buyers’ imagination.… Continue Reading …

Comparison: car sales in US 1985 vs. 2015, part 1: brands

Ford_F_series-1985In our series “what has changed in 30 years?”, we continue our comparison of historical car sales vs. present times. We’ve explored France and Germany before, and now we’ll move across the Atlantic to the US. The overall US car market has gained 13,4% of volume, from 15,4 million sales in 1985 to 17,5 million in 2015, but of course that doesn’t tell the whole story, as there have been big shifts of volume and market share for individual brands. Also, 11 brands have been killed or removed from the US market and 16 have arrived. That doesn’t even account for the brands that have come and gone in the meantime, like Saturn, Hummer, Geo and Daewoo.

Looking at the shares by country of origin, we notice that the local Detroit 3 manufacturers held more than 3/4 of their home market, with another fifth for the Japanese brands and a meager 4,4% for the Europeans, led by Volkswagen. The South-Koreans wouldn’t arrive on the shores of North America until the next year, as Hyundai started US exports of the Excel in February 1986 and Kia would take another 8 years to cross the Pacific. … Continue Reading …

US sales 2015 full year Compact segment

US compacts

Sales in the compact segment grew by 1% compared to 2014, a better performance than in either the minicar or subcompact segments, thought still behind the industry average of 5% growth. With the latest crop of compact cars being large enough to accommodate a whole family sales in this segment are less sensitive to gas prices – consumers are less likely to migrate to the segments above simply because they no longer need an economic car now that gas is super-cheap. For many people a compact car is all they need.… Continue Reading …