Car sales statistics for the small pickup truck segment in the US, updated every quarter.

US sales Q1-Q3 2016 Small Pick-up segment


Sales in the small pickup segment grew by 40% in the third quarter of 2016, as a sign the segment resurrecting from being considered dead just a few years ago when it was abandoned by the Detroit 3. With one of them (GM) having returned two years ago and one of the other two planning to return within the next few years (Ford), the segment is looking more than healthy again. Year-to-date, the segment is up 24%, which means more than half of the growth in the first nine months of the year can be attributed to the third quarter. Each of the segment’s five models improves on last year’s Q3 and year-to-date volume, and all but one do so with double digits or better. That compares to a loss of 2% for the full-sized pickup truck segment in Q3.

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US sales first half 2016 Small Pick-up segment

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Sales of Small Pickups in the US rose by 13% in Q2 2016 to 112,476 vehicles, after an 18% increase in Q1. Even then, total sales in this segment are less than a fifth of those in the Large Pickup segment, though the gap continues to narrow with manufacturers launching new entries to the segment after ignoring it for a number of years. Toyota has refreshed its Tacoma less than a year ago, GM re-entered the segment in 2014 with two models after abandoning small pickups in 2012 and Honda has just launched a new generation Ridgeline. The oldest model in the segment is the Nissan Frontier, which has been around virtually unchanged since 2004. While in other parts of the world the next generation Frontier (called NP300 and/or Navara) has already been introduced, Nissan USA has not revealed if and when that new pickup truck will make it Stateside. Of course, it’s not that hard to imagine the company first wants to lay its focus on a successful launch of the second generation Titan, a vehicle that should help Nissan establish a foothold in the highly profitable but Detroit-3 dominated full-sized pickup segment.

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US sales Q1 2016 Small Pick-up segment

pick-up small

Sales of Small Pickups in the US rose by 18% in Q1 2016 to 96,168 vehicles, the highest quarterly sales figure for the segment since Q2 2008. Still, total sales in this segment are less than 20% of those in the Large Pickup segment, though the gap continues to narrow. What would help boost sales in this segment further would be the Ford Ranger, when (if?) the company brings it back to the US, the new Nissan Frontier, the long-mooted Jeep pickup and, if FCA takes a brave pill, the Fiat Toro.

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US sales 2015 Small Pick-up segment

pick-up smallThe Small Pick-up segment has increased 48% in 2015 to 356,886 sales as three out of four models are less than 18 months old. In contrast, the fourth one is already 11 years old, and loses 15% of its volume. The new generation Nissan Frontier has already been launched in the rest of the world, but a US version of that model is still undecided, just like a Mercedes-Benz version of that model, which isn’t due until 2020 anyways. The Toyota Tacoma is the long-standing leader of the segment and still takes more than half of all small pick-up truck sales in the United States, although that’s down from a whopping 64% in 2014. The Tacoma’s 179,562 sales are just enough to break its 2006 sales record 178,351 units.… Continue Reading …

US sales 2015 Q1-Q3 Small Pick-up segment

pick-up small

The Small Pick-up segment grew by 46% in Q3, a small step down from the dizzying 62% growth rate in the first half of the year. The reason for this is that the new market players, Chevy Colorado and GMC Canyon, are becoming more established, leading to a “new normal”. At this pace, it seems that the segment might finish the year with some 350,000 sales, and might stabilize with around 400,000 sales in the medium term.… Continue Reading …

US sales 2015 first half Small Pick-up segment

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Chevrolet Colorado

Chevrolet Colorado

The Small Pick-up segment grew by a very fast 62% compared to the first half of 2014, driven primarily by the re-entry of GM into the segment with their new Chevrolet Colorado and GMC Canyon trucks. After a one-year absence the small GM trucks did well out of the gates, racking up the best combined sales since 2008. It marks a change of strategy for the company, though, since whereas the previous generation of trucks was designed in the US and then sold abroad (also as an Isuzu), the current generation was actually developed primarily for the Asian market, and only then adapted for sales in the US (where it sports a considerably different front).

Toyota Tacoma

2016 Toyota Tacoma

Irrespective of the warm reception that the new GW twins have received the Toyota Tacoma remains the segment leader, racking up more than half as many sales as the second-placed Chevy at almost 89 thousand units. This is despite a new, third-generation model having already been announced in Detroit in January, and which will go on sale in the third quarter of the year. Such a performance sure beats that of the aging Nissan Frontier, which has been on the market since 2004, and a new generation of which has already gone on sale in Asian markets (where it’s called the Navara). It will be interesting to see whether Nissan’s strong form in other segments can translate into the Small Pick-up segment once the new generation goes on sale.

2015 H1 Pick-up Small