Car sales statistics for the premium mid-sized car segment in the US, updated every quarter.

US sales 2016 Q1-Q3 Premium Mid-sized segment


Sales in the Premium Mid-sized segment fell by 12 percent in the third quarter, a slightly slower decline than in the first six months of the year. This was not enough, however, to prevent the segment from once again putting in the worst performance from among all Premium segments. Unfortunately for the segment, while positive sales growth of the new Audi A4 and the market debut of Jaguar XE and Alfa Romeo Giulia are helping bring in some new customers, they will not on their own be enough to make up for the sales plight of the segment leaders.… Continue Reading …

US sales 2016 first half Premium Mid-sized segment

US premium mid-sizedSales in the Premium Mid-sized segment fell by 20 percent in the second quarter, exactly the same rate of decline as in Q1 2016. Once again, this is the worst performance from among all the Premium segments, and the second-worst performance from among all segments – only Alternative Power did worse, with sales falling by 21 percent. While things may yet pick up a bit now that the new Audi A4 and Jaguar XE are on sale, 2016 is turning out to be a bad year for the segment. … Continue Reading …

US sales Q1 2016 Premium Mid-sized segment

US premium mid-sizedSales in the premium mid-sized segment fell by 20% compared to Q1 2015, worse than any of the other premium segments; in fact, from among all mainstream segments only the minicar segment did worse this quarter. Things may pick up a bit once the new Audi A4 hits its stride, and the Jaguar XE hits the dealerships, but overall 2016 could prove to be quite a dark period for the premium mid-sized segment.… Continue Reading …

US sales 2015 full year Premium Mid-sized segment

US premium mid-sizedSales in the premium mid-sized segment rose by only 2% compared to 2014, better than the premium large and premium limousine segments, but worse than the premium compact segment and the industry average growth rate of 5%. What’s more, the segment may perform worse still in 2016, seeing as the only notable new model that will reach the US in the next year is the new Audi A4, which is not nearly as big of a player in the US as it is in other markets.… Continue Reading …

US sales 2015 Q1-Q3 Premium Mid-sized segment

US premium mid-sized

The Premium Mid-sized segment continued growing in the third quarter, with sales up by 3% compared to Q3 2014 – a slightly slower pace of increase than for the first half of the year. … Continue Reading …

US sales 2015 first half Premium Mid-sized segment

US premium mid-sizedThe Premium Mid-sized segment grew by a healthy 10% year-on-year, a better performance than all the Premium segments combined (3%) or the market as a whole (4%). The growth is driven not just by the good performance of the new entrants into the segment (Mercedes-Benz C class, Lexus RC, Acura TLX), but also by the growth in sales of the evergreen BMW 3/4 series. In fact, this may well be one of the “freshest” from among the established segments, with only the aging Audi A4/A5 and Volvo 60 series being more than 4 years old. Such a healthy growth rate widens the lead the Premium Mid-sized segment has over the Premium Large segment, outselling the larger cars by more than 3-to-2, and that lead is only likely to increase when the new A4 enters the market.

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