The mid-sized segment in the US shrank by 3% year-on-year, compared to a 4% increase in sales overall and in line with a fall of 4% among mainstream segments (non-premium subcompact to large). As a result, total sales in the segment at 1,166,633 were only a little bit over 100,000 higher than in the compact sector. If this trend continues, compacts may soon take over as the most popular mainstream cars in the US, unless mid-sized sales are lifted after new metal goes on sale in the second half in 2015: the new Chevy Malibu and Kia Optima, as well as the facelifted Honda Accord and VW Passat.
Toyota Camry remains the clear segment leader, as it has been for the past 12 years (a remarkable run!). While the current, 8th generation was generally seen as a step back style- and quality-wise when it came out in 2011, the 2015 facelift helped a lot, and as a result the sales were down only 3%. The same cannot be said for the perennial #2, the Honda Accord, which lost a massive 16% compared to the same period last year, the largest fall from among the top 10 models. That left an open goal for the following pack and allowed the Nissan Altima to step up to #2 for the first time in, well, probably ever. The Accord is actually lucky to have landed in #3, as it was less than 3,000 units ahead of the Ford Fusion. Interesting, the Altima, Accord and Fusion all came out in 2013, but given its dismal performance its not surprising that the Accord is the first one to receive a facelift, which will go on sale soon.