Car sales statistics for the premium limousine segment in the US, updated every quarter.

US sales 2017 Q3: Limousine segment

Sales fall in the third quarter despite a bevy of fresh models

US limousine segmentAfter inching up slowly in the first two quarters of the year, sales in the Limousine segment in the US fell by 16% in the third quarter, the worst performance from among all Premium segments, car and SUV. That said, total sales so far this year (42,929) are only 3.6% down on this time last year, which is a better performance than both the Premium Compact and Premium Mid-sized segments. Moreover, with many new models still building sales (BMW 7-seriesCadillac CT6Genesis G90, Porsche Panamera) and two new models about to go on sales in the third quarter (Audi A8 and Lexus LS) the prospect for the segment looks bright in the next year. 

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US sales 2017 first half: Limousine segment

Big shifts in the ranking as double digit growth or double digit decline is the norm among limousines

US limousine segmentSales in the Limousine segment edge up 2% in Q2 of 2017 and grow by 3% in the first half of the year, to 28,587 units. That may seem very stable, but there are big shifts in the ranking as individual models either show double (or triple) digit growth or double digit declines. Actually, there are only three nameplates (four if you include the Hyundai Equus -> Genesis G90 which is basically the same car) that improve, while the other eight decline. And if it weren’t for the Cadillac CT6, the segment would’ve been down 9%. Besides the new Porsche Panamera which arrived in Q1, we’ll also welcome new generations of the Audi A8 and Lexus LS this year, which should help give the segment another boost as the Panamera has done in Q2. But don’t expect them to threaten the dominant segment leader anytime soon.

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US sales 2017-Q1 Limousine segment

US limousine segmentThe Limousine segment is the only premium car segment to grow in volume in the first quarter of 2017, and one of only two car segments overall, together with the Minicar segment, on the opposite side of the scale. A total of 12,959 limousines were sold in Q1 for a gain of 6.5% on the same period last year. However, just two models in this segment show growth, both newcomers, while the other ten are losing volume, of which eight with double digits. In fact, if it weren’t for the new Cadillac CT6 and Genesis G90 the segment would halve lost 18.8%. This year we’ll see a few more models renewed, with the second generation Porsche Panamera already in showrooms since March, to be followed by the next generations of the Lexus LS and Audi A8. These should help the segment maintain its positive figure for the rest of the year, together with the still fresh BMW 7-Series. Whatever happens, it’s unlikely the dominant leader of this segment is going to give up its position anytime soon.

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US sales 2016 Limousine segment

US limousine segmentSales in the Premium Limousine segment rose by 8.3 percent in 2016, a remarkable performance given that all the other Premium non-SUV sectors saw their sales fall by 10 percent or more. This remarkable headline figure relies heavily on growth achieved by the new Cadillac CT6, without which sales in the segment would have fallen by 7.2 percent. Still, this fact should not take away the shine from the sector, which in 2017 will further be bolstered by the arrival of the new Audi A8, Lexus LS and Porsche Panamera. 

As a side-note, following feedback from our readers the Tesla Model S, part of the Alternative Power segment, is now presented for comparison in the Premium Large segment, rather than here.… Continue Reading …

US sales 2016 Q1-Q3 Limousine segment

US limousine segmentSales in the Premium Limousine segment rose sharply by 23 percent in the third quarter, making up for sales declines in the first two quarters, to produce a net 3 percent increase in sales over the first three quarters compared to the same period in 2015. What’s more, once the Tesla Model S is included (it technically belongs to the Alternative Power segment), sales growth rises to 12 percent over the course of the three quarters, while total sales rise from 43,285 to 64,360. What’s more, prospects for the segment look bright as both new releases from 2016 keep bringing in more and more sales: BMW 7-series and Cadillac CT6.… Continue Reading …

US sales 2016 first half Limousine segment

US limousine segment

Sales in the Premium Limousine segment continued falling in the second quarter of the year, albeit at a slower pace than in the first: 2 percent in Q2, versus 11 percent in Q1, resulting in an overall fall of 6 percent compared to the first half of 2015. The relative recovery in the second quarter is largely due to two models: the new BMW 7-series and, in particular, Cadillac CT6.… Continue Reading …

US sales Q1 2016 Limousine segment

US limousine segment

Sales in the premium limousine segment fell by 11% compared to Q1 2015, continuing the trend from 2015 when sales fell by 12% compared to the year prior. While sales of the new BMW 7-series are usefully up, there are still many models which are awaiting replacement and whose sales are suffering as a results: Porsche Panamera and Hyundai Equus will be replaced this year, but models such as Lexus LSAudi A8 and Jaguar XJ, despite getting really long in the tooth, won’t be replaced till 2017 at the earliest. It will be interesting how much the new Cadillac CT6 will managed to sell in the coming quarters, too, as its sales barely begun in March 2016.… Continue Reading …

US sales 2015 Limousine segment

Sales in the premium limousine segment fell by 12% compared to 2014, the worst performance from among all premium segments. However, things are definitely looking up for the segment in 2016, with the new BMW 7-series picking up more sales after a late-2015 market debut, and planned market introduction of further two new models: Porsche Panamera and Genesis G90, replacement for the Hyundai Equus.… Continue Reading …

US sales 2015 Q1-Q3 Premium Limousine segment




The Premium Limousine segment continued shrinking in the third quarter of 2015, with only two cars having registered positive sales growth since the beginning of the year: the BMW 7-series and Kia’s K900.

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US sales 2015 first half Premium Limousine segment

US premium limousine 2

The Premium Limousine segment in the US shrank by 8% compared to the first half of 2014, not a great performance but hardly a surprising one given that half of the cars in this segment are on schedule to be replaced in the next year.

Mercedes-Benz S-class Coupe

Mercedes-Benz S-class Coupe

The Mercedes-Benz S-Class remains the clear market leader, selling more than twice as many units as its nearest competitor. The model actually experienced a decline of 6% compared to previous year, a surprising result given that the model only came to market at the end of 2013. What makes this performance all the more surprising is that the second-placed BMW 7-series experienced growth of 11% in its final year on the market. Bizarre. Still, one can expect the new S-Class coupe to add handsomely to these numbers, not to mention the delicious-looking new S-Class cabriolet.

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