The Compact SUV segment grew by 13% compared to the first half of 2014, a very strong performance given the size of the segment – annual sales are more than 2.5 million, and it accounts for more than half of all SUV sales. In fact, in H1 2015 it surpassed the Mid-sized segment to become the largest single segment in the US by sales, and one with the largest number of models offered. Given how US customers substitute SUVs for family wagons it should not come as a huge surprise that the a Compact SUV has become the default go-to family car.
The Honda CR-V remains the market leader, with sales rising by 5% following a facelift late in 2014. The ever-popular Honda distanced itself from the second-placed Ford Escape which came within 2,000 units of dethroning the Honda this time last year, but whose sales fell by 4% this time around. It may yet get another shot at the top spot when the extensive facelift arrives later this year, due to give the Escape a much tougher look inspired by its larger brother, the Edge, although whether that will turn out to be a winning move in this family-friendly segment remains to be seen. Close on the Escape’s heels in #3 is the Chevrolet Equinox, enjoying a healthy 21% growth in sales, a pretty remarkable performance given that at 5 years it’s one of the oldest models in this segment. It is closely followed by the Toyota RAV4 in fourth.