Car sales statistics for the compact sports car segment in the US, updated every quarter.

US sales 2015 Small Premium Sports segment

US Small Sports PremiumSales of Small Premium Sports Cars in the US shrank by 6% in 2015 to 14,652 units, helped by a 15% increase in the last quarter, as sales were down by 20% in the first half and still down 10% in Q3. The new generation Audi TT is to thank for the recovery, as the outgoing model sold just 60 units in Q4 of 2014, but the new one arrived in showrooms last August and sold 647 units in the last three months of 2015, which is almost as many as the Porsche Boxster. Porsche has two models in this segment, in 2nd and 3rd place, although they’ve switched places last year. The Cayman coupe was up 4% while the Boxster roadster lost 20% of its volume as the updated “718 Boxster” is making its way into showrooms early 2016.… Continue Reading …

US sales 2015 Small Sports segment

US Small SportsThe Sports Car Small segment grew by 13% in 2015 to 341,924 sales, as two all-American muscle cars showed nice improvements. The Ford Mustang has finally reclaimed the segment leadership it lost to the then-new Chevrolet Camaro in 2010, as the Mustang has just been completely renewed and the Camaro was due for a facelift. The Mustang enjoyed a 48% growth to over 120,000 sales, its highest volume since 2007. Meanwhile, the Camaro was down 10%, dipping below 80,000 sales for the first time since its introduction year 2009. That has given the Dodge Challenger the opportunity to close in, as it scores a record volume in its 7th year on the market. The halo-effect of the 707-hp Hellcat version is to thank for turning this into a three-horse race now, after having trailed the other two ever since its launch.… Continue Reading …

US sales 2015 Q1-Q3 Small Premium Sports segment

US Small Sports Premium

The Small Premium Sports segment shrank by 10% in the third quarter of 2015, a slightly better performance than in the first half of the year, when the sales were down 20%.… Continue Reading …

US sales 2015 Q1-Q3 Small Sports segment

US Small Sports

The Sports Small segment grew by 13% in Q3 2015, just a bit slower than the 14% growth rate it managed in the first half of the year.… Continue Reading …

US sales 2015 first half Small Premium Sports segment

US Small Sports Premium

The Small Premium Sports segment shrank by 20% compared to the first half of 2014, the largest drop from amongst all segments. This is a very surprising outcome, as this segment is full of attractive cars that aren’t all that old, plus one would think that in a recovering economy fun-to-drive and cool-to-be-seen-in cars would do well. It seems not… While part of the decline is due to the Audi TT being pulled from the market in preparation for the new model, the fact is all cars in this segment experienced a drop in sales, bar for the new Alfa Romeo 4C.… Continue Reading …