After discussing the US auto brand sales ranking for February, let’s zoom in on the models.
It may only be February, but there is a clear picture emerging as to how the Top 10 will look like in 2017. As always, the top Top 3 is occupied by the domestic large pickups – in February Ram Pickup stumbled a bit, registering an uncharacteristically low growth rate of 1.3%, while Chevrolet Silverado recovered from a poor performance to record a growth rate of 17.1%. Next follow the compact crossovers – in some months, such as in February, the Top 4-6 positions will be occupied exclusively by such models. Of those the Nissan Rogue is emerging as the top performer, once again gaining over 50% in sales compared to the year prior, and placing 4th for only the second time in its history. The new Honda CR-V is gaining sales nicely, as is the Ford Escape which was facelifted early in 2016; less so the Toyota RAV4, whose relative under-performance combined with continued sales decline for its Corolla and Camry stablemates results in Toyota being shut out of the Top 6 for the second month in a row. It is a similar story for the other top brands and their compact and mid-sized mainstream offerings – Nissan saw sales fall for both the Sentra and the Altima, as did Honda for the Civic and Accord, though the brand that should really despair is Ford, with both the Focus and Fusion losing over 30% in sales compared to Feb’16, or Chevrolet, whose Malibu lost over 40% in sales (though the Cruze did gain 18.2%).