In this section of the blog, you can find information and opinions about car sales in Europe. Stay up-to-date with which cars are selling the best and what we think future models will do.
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European sales 2013 Midsized MPV segment

renault-scenic-ford-c-max-opel-zafira-vw-touran-sales-europe-jan-sep-2013The midsized MPV segment in Europe declined 9% in 2013, with only one model in the top 8 improving year-on-year.

The Renault Scenic and Grand Scenic have held on to the top spot, but are threatened by the Ford C-Max and Grand C-Max, despite being facelifted in the first half of 2013. The last spot on the podium still belongs to the Volkswagen Touran, but is likely to be taken by the all-new Citroën C4 Picasso and Grand Picasso this year. The stylish French MPV’s have hit a chord in the market, as sales where up 65% in the last quarter of 2013.

Another model that has done well in the last quarter is the Opel/Vauxhall Zafira, thanks to a minor facelift and modernized engines.… Continue Reading …

European sales 2013 Large MPV segment

vw-sharan-ford-s-max-sales-europe-jan-sep-2013The large MPV segment in Europe has given a small sign of life in the last quarter of 2013. Sales had been down 25% from January through September, but sales were up 14% from October through December.

Ford is to credit for this, as it is heavily discounting the outgoing S-Max and Galaxy, as the new generations will finally be presented at the Geneva Autoshow in March 2014, although they might not hit showrooms until early 2015. In the last quarter, S-Max sales are up 60% on 2012 and Galaxy more than doubles its sales on last year.

Despite this last-minute surge, the S-Max has had to give up the segment’s top spot to the Volkswagen Sharan and the Galaxy has been knocked off the podium by the Sharan’s cousin Seat Alhambra, the only model in the top 8 with a year-on-year gain.… Continue Reading …

European sales 2013 Small SUV segment

nissan-juke-renault-captur-peugeot-2008-sales-europe-jan-sep-2013The small crossover/SUV segment in Europe is the fastest growing segment, growing an astonishing 81% without really cannibalizing on the subcompact, compact, or small MPV segments.

New entrants have made big waves in this dynamic segment, and while the Nissan Juke has taken the 2013 top spot from the aging Dacia Duster, 2014 is likely to show a new leader again, as the Renault Captur has outsold the Juke by more than 50% in the last three months of 2013.

The Peugeot 2008 has its eyes on the second spot of the podium, leaving the Nissan Juke, Dacia Duster and Opel/Vauxhall Mokka to fight for places three, four and five. The Duster will be facelifted in 2014, and will receive more fuel efficient engines as well, which should help it stabilize its sales this year.… Continue Reading …

European sales 2013 Midsized SUV segment

Nissan-Qashqai-VW-Tiguan-Kia-Sportage-sales-europe-jan-sep-2013The midsized SUV segment remains stable, growing just 1% in 2013, which still compares favorably to an overall-market decline of 2%.

No surprises for the top two spots, as the Nissan Qashqai and Volkswagen Tiguan remain firmly in place.

The Qashqai is due to be replaced this year, and will undoubtedly hold on to the top spot again, possibly topping 200.000 annual sales for the fifth consecutive year.

Behind the Tiguan, the Kia Sportage has leapfrogged its cousin Hyundai ix35, but the biggest increase comes from the Mazda CX-5, almost doubling its 2012 sales and moving from #11 to 7th place.

The Mitsubishi Outlander has also shown great gains, thanks to sales of the PHEV Plug-In Hybrid version, which sold over 8.000 units in The Netherlands, where government incentives on EV’s and Plug-in hybrids have had a huge effect on the sales charts. The Outlander PHEV will become available for the rest of Europe this year, so it may give the otherwise totally uninspiring SUV another boost for 2014.… Continue Reading …

European sales 2013 Large SUV segment

hyundai-santa-fe-kia-sorento-sales-europe-jan-sep-2013The large SUV segment is down hard in 2013, losing almost a fourth of the segment’s sales, an even larger decrease than the large MPV segment, and more than double the loss of the premium large SUV segment, which sells almost six times as many cars as the non-premium brands.

The only model to increase sales in 2013 is the SsangYong Rexton, thanks to the new generation Rexton W that hit the showrooms in 2013. It is still far away from its peak of almost 19.000 sales in 2005.

The Hyundai Santa Fe is still the leader of the segment, increasing its lead over its cousin Kia Sorento, although both are also far away from their peak years. The Santa Fe had its best year in 2006 with almost 50.000 sales, and the Sorento peaked in 2005 at close to 45.000 sales. As you can see, in 2013, the whole segment sold less than 32.000 units.… Continue Reading …

European sales 2013 Premium Compact segment

Audi-A3-BMW-1-series-Mercedes-A-Class-sales-europe-jan-sep-2013The premium compact car segment is the fastest growing premium segment, growing 21% in 2013, to a full-year total of over 720.000 units. Add another 208.000 premium small cars to the mix, and the segment is closing in on a million annual sales.

The segment is on a roll thanks to new entrants and model changes in recent years.

The BMW 1-series and Mercedes-Benz B-Class are already the “oldest” of the top players, as both were renewed in 2011, while the Audi A3, Volvo V40 and Mercedes-Benz A-Class and CLA were introduced or renewed in 2012.

As a result, the 1-series has lost the top spot of the segment to the A3 and has the A-Class breathing down its neck, while it sold more than two times as good as the outgoing MPV-styled A-Class.… Continue Reading …

European sales 2013 Premium Midsize segment

bmw-3-series-audi-a4-mercedes-c-class-sales-europe-jan-sep-2013The premium midsized car segment in Europe is declining much slower than its non-premium counterpart, down just 6% in 2013, compared to -22% for the “regular midsize cars” . In fact, at 585.842 units, the premium segment has actually grown larger than the non-premium midsize segment at 563.410 units.

Perennial leader, the BMW 3-series is the only model in the top 6 to increase sales, topping out above 200.000 units for the first time since 2009. This is likely thanks to the introduction of the 3-series Touring station wagon, and the 3-series GT has added a handful of sales as well.

The 4-series coupe has been available since September, yet still outsold the Lexus IS, despite the Japanese model being the biggest winner of the segment, gaining 177% on 2012 thanks to the new generation with the more aggressive styling.… Continue Reading …

European sales 2013 Premium large car segment

BMW-5-series-Mercedes-E-Class-Audi-A6--sales-europe-jan-sep-2013The premium large car segment in Europe decreases at the same rate as the rest of the market at -4%.

No change in the lead yet, as the BMW 5-series moves along with the segment, but the Mercedes-Benz E-Class is closing in quickly thanks to the facelift, the most expensive facelift in the history of the brand, helping the model increase sales 9% and to within 1.000 units from the lead. The E-Class was the segment leader in the second half of the year and may steal the lead in 2014 if it keeps up this performance.

The Audi A6 is left far behind, despite being as fresh as the 5-series (both have been renewed in 2011), it is 25.000 units behind the segment leader, whereas the previous generation surprisingly was the king of the segment in 2005, 2006 and 2007. Obviously the BMW 5-series F10 compares more favorably against the Audi A6 4G than the previous generation 5-series E60 did against the A6 4F.… Continue Reading …

European sales 2013 Limousine segment

mercedes-s-class-sales-europe-jan-sep-2013The limousine segment in Europe is down 19% in 2013, and the ranking is shuffled as buyers in this segment tend to be sensitive to having the freshest model on the market. Image is an important factor when you are paying north of 100.000 euros for a luxury sedan. The German premium brands traditionally rule this segment, and in 2013, 86% of limousines sold in Europe are German. This is by counting Rolls Royce as a British brand, despite its BMW ownership.

The newly introduced Mercedes-Benz S-Class is up 20% for the full year, but up a much more impressive 214% for the last five months of the year, when the new generation became widely available. The S-Class sold more than 1.000 units per month for each of the last four months and should be able to build on this excellent performance in 2014, increasing its lead on its rivals even further.… Continue Reading …

European sales 2013 Premium midsized and compact SUV segment

BMW-x3-audi-q5-range-rover-evoque-sales-europe-jan-sep-2013The premium midsized SUV segment in Europe as a whole is relatively stable: down 3%, which is slightly more than the downward trend of the total market. No changes in the lead (yet), but the top three have moved closer towards each other, as the BMW X3 is down 15%. It will be facelifted this year in order to stabilize the decline in sales. Because of the X3’s downfall, the Audi Q5 and Range Rover Evoque have the segment leadership within arm’s reach. Both sell slightly more in 2013 compared to the year before.

Just off the podium is the Volvo XC60, which has been facelifted halfway through the year, and as a result sales were up every month since July, and full year sales are virtually flat.… Continue Reading …