In this section of the blog, you can find information and opinions about car sales in Europe. Stay up-to-date with which cars are selling the best and what we think future models will do.
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European car sales analysis May 2017 – models

Dacia_Sandero_Stepway-2017-European-car-salesAfter looking at the May 2017 car brand ranking in Europe, let’s discuss sales figures of individual models. The first thing to notice is that the market leader Volkswagen Golf scores its first single-digit loss since last January, after 3 months with double digit losses of which April was the worst with a decline of 28,3% (or almost 14.000 sales less than April 2016), although it must have hurt more that the Golf was outsold by the Ford Fiesta in March. The facelifted version is now fully available and VW’s compact hatchback (and station wagon) can continue its dominance of the European car sales charts. In May its smaller sibling Polo was in 2nd place, just ahead of the Renault Clio, both above 30.000 sales for the second time this year. The Polo will be facelifted later this year, the Clio has just been freshened. Meanwhile, the new generation Fiesta is just entering dealerships across Europe and should start to make an impact later this year. For now the Fiesta is stuck in 4th place, ahead of the Opel/Vauxhall Corsa, the biggest loser in the top-10 at -8,2%.… Continue Reading …

European car sales analysis May 2017 – brands

European-car-sales-graph-May_2017European car sales returned to growth in May after a one-month hiatus because of a late Easter. In May 2017, just over 1,4 million cars were sold in the European Union and EFTA, an increase of 7,4% on last year. This brings the year-to-date tally to 6,85 million sales, up 4,7% on the first five months of 2016. Of the five largest countries, four outgrew the market while the UK recorded its third consecutive monthly decline at -8,5%. In contrast, Germany (+12,9%) and Spain (+11,2%) showed double digit growth and France (+8,9%) and Italy (+8,2%) also improved with impressive figures. Besides the UK, only Ireland (-7,9%) and Greece (down a horrid 20,9% in May but still in positive YTD) declined, while Croatia was the biggest gainer (+34,1%), followed by Hungary (+28,6%) and Romania (+27,1).

 

If Volkswagen Group was the big volume loser in April with a loss of more thsn 28.000 sales, in May the company rebounds with an increase of over 25.000 sales, almost as much as the #2 and #3 fastest growing manufacturers combined, Renault-Nissan and Daimler AG. On the other end of the scale, Honda, Tata Motors with its Jaguar and Land-Rover brands and Mazda lose the most volume, although Honda is the only manufacturer to lose more than 1.000 sales year-on-year.… Continue Reading …

European car sales analysis April 2017 – models

Volkswagen_Tiguan-European-sales-figuresAfter discussing the April 2017 European car brand sales ranking, let’s take a closer look at which individual models are helping their brand succeed or fail. After the freak event in March, when the Volkswagen Golf was not the best selling car in Europe, things have returned to normal in April, although the Golf is still the biggest loser by far in the top-25 wiht a loss of more than 28% on last year. The Golf lost more sales from April 2016 to April 2017 than its rival Renault Megane sold last month (Golf: -13.831 units). And while the Golf no longer sells double the volume of its nearest competitor, it still has a gap of almost 10.000 sales to the #2, as the entire top-3 is down. One culprit for the Golf’s demise is obvious in 4th place: the success of the Volkswagen Tiguan, up 70% to equal its highest ranking ever. Last month’s leader Ford Fiesta is down to 7th place as it’s payback time for its dependence on the UK market, which was exceptionally strong in March, but exceptionally weak in April. The same can be said of the Opel/Vauxhall Corsa, down 15% into 8th place. We welcome the Citroën C3 into the top-10 for the first time ever, as it even threatens to outsell its recently acquired stablemate Corsa. The Skoda Octavia is back into the top-10 which means there’s only one crossover in the top-10, as the Nissan Qashqai and Renault Captur are both just outside. The Captur is down 14% but remains ahead of its rivals Peugeot 2008 (#14) and Opel/Vauxhall Mokka X (#25), which are both down by single digits as competition in the segment has intensified by the arrival of new players.… Continue Reading …

European car sales analysis April 2017 – brands

European-car-sales-graph-April_2017The European car market declined by 7% in April 2017 as a collapsing UK market exacerbated a general slowdown across the continent which was caused by having fewer selling days than in 2016 due to a late Easter. Still, the almost  1,22 million cars sold in April is still slightly better than the same month in 2015. As mentioned, the biggest culprit of the decline is the British market, which declined by almost 20% on last year as the result of an increase in the Vehicle Excise Duty tax which came in effect on April 1st in the UK. Another part of the explanation for the plummeting sales is that Easter fell in April this year instead of in March, which means dealers had fewer selling days in 2017. Combined sales of March and April are still up by 2,9% on 2016. The UK market is expected to stabilize as the year proceeds, as the effect of the tax raise will wither away. The Year-to-date figure now stands at 5,44 million units, an increase of 4% on the first four months of 2016.

Of the big markets, only the Spanish market grew in April (+1,1%), as the UK posted a double-digit drop (-19,8%) and Germany (-8%), France (-6%) and Italy (-4,6%) also lost volume. This was balanced by positive contributions from the so-called EU-12 countries (+8.2%), the member states that have joined the EU since 2004. The fastest growing market was Croatia (+29,6%), while Ireland was the biggest loser at -24,5%.… Continue Reading …

European sales 2017-Q1 Exotic and Sports Car segments

Exotic_car-segment-European-sales-2017_Q1-Aston_Martin_DB11-Ferrari_488-Bentley_Continental_GTSales of exotic cars in Europe have exploded in the first quarter of 2017, with a growth of 45% to over 2.100 units. And after years of domination by the Bentley Continental GT and Ferrari 458 Italia, we have a new segment leader, straight out of the box. With almost a quarter of total segment sales, the all-new Aston Martin DB11 has stormed to the top of the ranking, ahead of the Ferrari 488 which maintains its second place thanks to a sales growth of 35%, while the former segment leader Continental GT is kicked down to third place with stable sales. Never before has an Aston Martin topped the exotic car segment in Europe, but the DB11 is an obvious hit with affluent buyers. It has turned the two-horse race at the top of the ranking into a three-way, as the top-3 dominates the segment with 68,3% of total sales as the #3 sells more than triple the volume of its closest rival.

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European sales 2017-Q1 Passenger Van segment

Passenger-van-segment-European-sales-2017_Q1-Volkswagen_T6-Mercedes_Benz_V_Class-Fiat_DucatoSales of large passenger vans in Europe continue their double digit growth thanks to ongoing success of existing models and a rejuvenation of a number of players. The three top sellers all grow slower than the segment and lose share but remain dominant with a combined 54,6% share (down from 68,6%). The Volkswagen Transporter T6 and its luxury derivative Multivan add just 3% to their sales of last year but still sell more than twice the volume of their closest rival. Even when combining the Mercedes-Benz Vito Tourer with its luxury derivative V-Class, Volkswagen maintains a comfortable lead. The Fiat Ducato in third place still depends on campervan conversions for most of its sales. However, the Ducato would be off the podium if we combined sales of the Renault quadruplets Trafic, Vivaro, Talento and all-new NV300.

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European sales 2017-Q1 Premium Large SUV segment

Large_Premium_SUV-segment-European-sales-2017_Q1-BMW_X5-Volvo_XC90-Range_Rover_SportSales growth of premium large SUVs in Europe continues to outpace the overall market, although at a lower rate than in the previous years. In the first quarter of 2017, the segment grew 9% to almost 80.000 sales in a total market up 7,8%. Only one model managed to op 10.000 sales this quarter, the BMW X5 thanks to sales up 10%. That means the X5 consolidates its leadership as the #2 Volvo XC90 sees stable sales compared to last year. Unlike its smaller sibling XC60, the XC90 is unable to grab the top spot in its segment, although Volvo points out to supply issues as a result of high global demand for the model. Range Rover is one of the big winners of the segment this year, with its models the two fastest growing nameplates in the segment, and the Range Rover Sport jumps up to third place at the expense of the much fresher Audi Q7 and the regular Range Rover climbs to 6th place.

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European sales 2017-Q1 Premium Midsized and Compact SUV segments

Midsized_Premium_SUV-segment-European-sales-2017_Q1-Mercedes_Benz_GLC-Volvo_XC60-Range_Rover_EvoqueSales of midsized premium SUVs remain in booming growth mode in the first quarter of 2017, with an increase of 27% to 142.000 sales. The overall market is up just 7,8% in the same period. All but one remaining nameplate in the segment grow their volume, but the biggest gainer also takes the top spot for the first time ever. The Mercedes-Benz GLC has quickly helped to forget its unsuccessful predecessor GLK and has stormed the ranking to levels never achieved by the brand in this segment. But there’s a sidenote to its achievement, as we only have combined sales figures which include the GLC Coupe version, whereas BMW splits out these versions into the X3 and X4. Without the GLC Coupe included, the Volvo XC60 would still be in the segment lead. Nonetheless, a #2 spot for the already 9-year old model whose successor has already been revealed is very impressive whichever way you look at it. With the new generation in showrooms within the next few months, Volvo should be able to keep challenging for the lead the rest of this year.

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European sales 2017-Q1 Limousine segment

Limousine-segment-European-sales-2017_Q1-Mercedes_Benz_S_Class-BMW_7_series-Porsche_PanameraThe limousine segment in Europe was up 6% to 11.600 sales in the first quarter of 2017, compared to an overall market up 7,8%. Segment leader Mercedes-Benz S-Class holds on to its top spot, but loses 9% of its volume and is now under serious threat of the new generation BMW 7-series. Considering the S-Class figures also include sales of the coupe and convertible versions, BMW most likely outsells its rival in pure sedan sales. On the bottom step of the podium we have a change of guard, as the Audi A8 loses a quarter of its volume as it’s due for a redesign, which promises to be the most advanced car of its class, just like its two rivals when they get updated. The A8 loses its position to the second generation Porsche Panamera, which triples the volume of its predecessor in the same period last year.

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European sales 2017-Q1 Premium Large segment

Large_Premium_Car-segment-European-sales-2017_Q1-Mercedes_Benz_E_Class-BMW_5_series-Audi_A6Sales of premium large cars in Europe are back in positive territory and even outgrowing the overall market at +11% to 106.600 units, after a 13% loss in Q4 of 2016. And individual models within this segment have very different fortunes, with all nameplates either growing or declining with double digits. The 2016 segment leader Mercedes-Benz E-Class extends its lead to almost 10.000 units thanks to sales up 48% over the all-new BMW 5-series, up 11% as deliveries of the new generation still need to gain traction. That leaves the leader of Q1 2016 in third place, as the Audi A6 loses 13% of its volume of the same period last year. Keep in mind, the E-Class includes coupe and convertible versions, which the other two models don’t have, and these two-door versions have just been launched so could be responsible for most of the growth, together with the still very fresh station wagon.

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