In this section of the blog, you can find information and opinions about car sales in Europe. Stay up-to-date with which cars are selling the best and what we think future models will do.
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European car sales analysis March and Q1 2017 – models

Shock and horror at the top of the European car sales ranking: in March 2017 the Volkswagen Golf is not the best selling car in Europe, for the first time since at least 2011 (our monthly data only goes back to 2012) but likely since March 2010. The Ford Fiesta leads the ranking despite being due for replacement by the next generation, which has already been revealed. This is the result of two factors: firstly the Fiesta is boosted by its strength in the UK market, where it’s traditionally been the best seller, and which is traditionally the largest market in Europe in March, and secondly, the Golf is struggling after its recent facelift with sales down 18%, due to increased choice of in-house crossover alternatives with the new generation Tiguan and Seat Ateca. Still, this won’t be the beginning of the end of Golf domination, expect the model to continue to lead the charts for the rest of the year as it usually does. The Volkswagen Polo is third again, which means it outsells the Renault Clio for the first time since last October. For the second month in a row the Nissan Qashqai is the best selling crossover in Europe, also helped by its popularity in the UK where it’s produced.… Continue Reading …

European car sales analysis March and Q1 2017 – brands

A record 1,92European-car-sales-graph-March_2017 million new cars were sold in Europe in March 2017. This is an increase of 10,5% over March last year and the highest monthly volume ever recorded. Part of the explanation for the surge in sales is that Easter fell in April this year instead of in March, like last year, which means dealers had extra selling days in 2017. Still, almost 2 million sales in a single month is an impressive figure and it even comes close to the 2,02 million sales in China this same month. March sales are usually around 11,5% of total annual volume, which extrapolates to an expected record 16,7 million sales in 2017. That would be an increase of 10,3% on 2015 and significantly higher than the previous record of 16,1 million sales in 2004.

All five of the big markets showed strong growth in March, with Italy (+18,2%), Spain (+12,6%) and Germany (+11,4%) leading the way with double digit gains, while the UK (+8,4%) and France (+7%) grow slightly slower than te rest of the market. 16 out of the 30 markets showed double digit gains and only 5 lost volume, all in single digits. The fastest growing market was Greece (+49,5%), recovering from its deep recession. In the first quarter, European car sales increased 7,8% to 4,22 million units. Italy was the fastest growing of the big markets at +11,9%.… Continue Reading …

US sales 2017-Q1 Limousine segment

US limousine segmentThe Limousine segment is the only premium car segment to grow in volume in the first quarter of 2017, and one of only two car segments overall, together with the Minicar segment, on the opposite side of the scale. A total of 12,959 limousines were sold in Q1 for a gain of 6.5% on the same period last year. However, just two models in this segment show growth, both newcomers, while the other ten are losing volume, of which eight with double digits. In fact, if it weren’t for the new Cadillac CT6 and Genesis G90 the segment would halve lost 18.8%. This year we’ll see a few more models renewed, with the second generation Porsche Panamera already in showrooms since March, to be followed by the next generations of the Lexus LS and Audi A8. These should help the segment maintain its positive figure for the rest of the year, together with the still fresh BMW 7-Series. Whatever happens, it’s unlikely the dominant leader of this segment is going to give up its position anytime soon.

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How has the European car market evolved in the last 15 years?

European-segment-development-2001-2016-small-crossoversA few weeks ago, when we were looking at which cars were leading their segments in Europe in 2016, one of our readers wondered how the market as a whole has evolved over the past decades: which segments have grown and which have decreased and what trends are visible in the market? As it turns out, the total market volume in 2016 is actually very comparable to that of 2001, as the European car market had a size of just over 15 million sales both last year and 15 years ago. Of course, in the meantime there have been great fluctuations, as the market peaked at over 16 million in 2004 and then crashed to just 12,3 million in 2013, and also between the segments there have been shifts in the period between then and now. But overall there’s a clear trend visible: mainstream brands have stagnated while luxury brands have floundered, MPVs made a brief successful run in the first half of the 2000’s, but since then it’s been all about crossovers and SUVs, while regular cars have been down across the board. So let’s take a more in-depth look at the trends we can see happening for the past 15 years.

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European car sales analysis February 2017 – models

Citroen_C3-2017-auto-sales-statistics-EuropeAfter discussing European car sales for February 2017 by brand, let’s check out what the model ranking looks like in the second month of 2017. Traditional leader Volkswagen Golf continues its double digit decline after a stable January. Besides its facelift, which still has to pick up steam, the Golf is hurt by increased competition from the Opel/Vauxhall Astra and Renault Megane, but also by increased internal competition from the new Tiguan and Seat Ateca. The Renault Clio continues to improve and reclaims the 2nd spot it held in 2016, ahead of the VW Polo and Ford Fiesta, two models that are due to be replaced this year. For the first time since last September the Nissan Qashqai is the best selling crossover in Europe again, and for the first time since last August there’s only one crossover in the top-10. The Fiat Panda hits its highest ranking in 7 years with a 6th place, ahead of the Opel/Vauxhall Corsa and Peugeot 208. The Astra is down into 9th place despite still growing almost 10%, and it remains the #2 compact car ahead of the Skoda Octavia. The Volkswagen Tiguan is out of the top-10 for the first time since last July despite being the fastest growing model in the top-25. … Continue Reading …

European car sales analysis February 2017 – brands

European-car-sales-graph-February_2017After a promising start of the year with an almost 10% gain in January, European car sales disappoint in February with a gain of just 2,2% to just over 1,1 million units, still the highest February volume since pre-crisis 2008. The big difference in January vs. February growth can be attributed to the number of business days, which were higher in January 2017 and lower in February, compared to the previous year. A better indication of the strength of the European car market would therefore be the year-to-date gain, which stands at +5,9% to 2,3 million units. Among the major markets, France (-2,9%), Germany (-2,6%) and the UK (-0,3%) lost volume compared to 2016, while Italy (+6,2%) and Spain (+0,2%) improved. Altogether, 8 out of the 30 markets lost volume in February. Among the smaller markets, Romania (+62,9%) and Greece (+56,9%) stood out with excellent performances.… Continue Reading …

European car sales analysis January 2017 – models

Volkswagen_Tiguan-auto-sales-statistics-EuropeAfter discussing European car sales for January 2017 by brand, let’s check out what the model ranking looks like in the first month of 2017. The leader Volkswagen Golf has stabilized its decline and stays firmly in control, no surprises there. Behind it, the three subcompact cars are within 1.400 units of each other with the Ford Fiesta still ahead of the Renault Clio while the Volkswagen Polo is in fourth place this year. VW makes it 3 models in the top-5 thanks to the Tiguan, which is only 3.000 units off the #2 spot, the closest any crossover has ever been. The Opel/Vauxhall Astra is in 6th place ahead of the Peugeot 208, while the Nissan Qashqai remains the #2 crossover in Europe with its best January ever. That leaves the Opel/Vauxhall Corsa and Skoda Octavia to round up the top-10.… Continue Reading …

European car sales analysis January 2017 – brands

European-car-sales-graph-January_2017The European car market continues its steady growth in 2017 as almost 1,2 million passenger cars were sold in January, an increase of 9,6% on the previous year and a 16% increase on 2015. Some of this gain can be attributed to additional business days so we’ll have to wait until the February data is published to see how the market develops at the start of 2017. On a positive note, 21 out of the 30 countries show double digit gains, including 4 out of the 5 major markets: Spain (+10,7%), France (+10,6%), Germany (+10,5%) and Italy (+10,1%) while the UK market grew at a more modest rate of +2.9%. Only 3 countries showed declines: Switzerland (-3,7%), Ireland (-1,8%) and Slovakia (-1,2%). Big loser of 2016 The Netherlands rebounds to become the big winner with sales up 27,1%.

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European sales 2016 EV and PHEV segments

EV-PHEV-sales-figures-Europe-2016-Q1-Q3

EV and PHEV sales in Europe have set another record in 2016, but the growth curve has significantly slowed, with just a 7% gain for battery electric cars and 17% for Plug-in hybrid cars, compared to an overall market up 6,2%. As a result, combined sales of all plug-in vehicles grew from 1,4% of the market in 2015 to 1,5% in 2016. While we hit the 100.000 annual sales milestone for PHEVs, EVs missed that target by just 2.500 units, as customers were waiting for the “next generation” EVs with longer range which arrived late 2016 (BMW i3) or early 2017 (Renault Zoe, VW e-Golf). Also, a number of governments, most notably Denmark and Sweden, have dialed back on their EV incentives in 2016 while Germany’s new EV and PHEV subsidy hasn’t made a big impact yet. In The Netherlands, an incentive on PHEV’s as company cars was cut in 2017 so that boosted deliveries of these vehicles in the last few months as customers wanted to benefit from the incentives before they ended. As a result, 2017 PHEV sales are expected to crash and burn in The Netherlands while EVs are expected to show healthy growth there because this will be the only type of vehicle to receive government incentives.

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European sales 2016 Exotic and Sports Car segments

Exotic_car-segment-European-sales-2016_Q2-Bentley_Continental_GT-Ferrari_488-Lamborghini_HuracanThe exotic car segment in Europe grew at double the overall market growth in 2016, at +12%, helped by a handful of new products. But the leader of the segment remains unchanged, even though the Bentley Continental GT gains just 5% and therefore loses 2 percentage point of share. In Q4, the Continental GT was even down a worrying 11,5%. The Ferrari 488 continues where its predecessor 458 Italia left off: in 2nd spot, ahead of chief rival Lamborghini Huracan, which also gains just 5%, but had a more positive Q4 at +64%. The Ferrari F12, about to be replaced by the 812 Superfast in 2017, almost doubles its sales in the fourth quarter to finish the year with a 31% gain. 2016 has been a great year for Italian V12 supercars, because Lamborghini Aventador does even better at +135% in the fourth quarter and +48% for the year.

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