Car sales statistics for the premium midsized car segment in Europe, updated every quarter.

European sales 2017 first half Premium Midsized segment

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesSales of premium midsized cars in Europe slightly declined in the second quarter of 2017, which leads to a slim 2% increase in the first half, to 378.426 sales. Of course that handily beats the 16% loss for the mainstream midsized segment, which is now almost 100.000 sales behind its luxury version. The Mercedes-Benz C-Class increases its share of the segment to over 25% thanks to a 5% increase in Q2, and it remains unchallenged by either of its two rivals Audi A4 and BMW 3-series, which both lose volume. The A4 is actually in serious trouble with a 22% loss in Q2 and not all of these losses can be attributed to the new generation Audi A5, as that model may be up 51% in the second quarter but in absolute terms Audi is still down 4.400 sales. One sidenote to the figures of the C-Class: they include sales of the coupe and convertible versions, which BMW and Audi sell under separate nameplates. When looking at combined figures, Audi takes the semgent lead with 110.822 sales, just ahead of BMW with 108.303 sales.… Continue Reading …

European sales 2017-Q1 Premium Midsized segment

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesThe premium midsized car segment in Europe increased slightly faster than the overall market in the first quarter of 2017, at +9%. This is also significantly better than the growth of the mainstream midsized segment, which was down by 12%. The Mercedes-Benz C-Class extends its lead of the segment with an increase of 17%, but keep in mind this includes the coupe and convertible versions, which are split off into different nameplates at its direct rivals. The BMW 3-series is only in third place of the ranking, but BMW is still the best selling brand in this class thanks to the additional volume of the 4-Series coupe, convertible and Gran Coupe, with Audi a very close second with its A4 and A5, leaving Mercedes-Benz in third place. Audi is growing fast this quarter, as both the A4 and A5 have been renewed and grow faster than the overall segment.

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European sales 2016 Premium Midsized segment

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesSales of premium midsized cars in Europe increased slightly faster than the overall market in 2016, at +7%. This is also significantly better than the growth of the mainstream midsized segment, which saw virtually stable sales. The Mercedes-Benz C-Class manages to hold on to the segment lead despite improving just 2% while a surging Audi A4 adds almost a third to its volume thanks to the new generation. However, keep in mind that the C-Class figures include sales of the Coupe and Convertible version as well, so in pure sedan and station wagon deliveries, the A4 is likely to be ahead. The BMW 3-series also has stable volume and is knocked down to the bottom spot of the podium, even though it surprisingly outsold the much fresher A4 in the last quarter. If we combine brand sales of the German Big 3, we see that BMW is the segment leader with 212.544 sales of its 3-Series and 4-Series, just ahead of Audi with its A4 and A5 at 206.341, while Mercedes-Benz is a distant third, as it misses a 4-door coupe version to compete with the 4-Series Gran Coupe and A5 Sportback.

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European sales 2016 Q1-Q3 Premium Midsized segment

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesThe premium midsized car segment improves 7% in the first three quarters of 2016, almost in line with the overall market at +7,5%, and better than the mainstream midsized car segment at +5%. As in most premium car segments, the German brands dominate, with almost 86% of cars sold in this class having a German badge, but at least that figure is falling (last year it was over 87%) thanks to increased competition from Jaguar and Alfa Romeo, even if the latter is still gearing up. The Mercedes-Benz C-Class is stable on last year, which means it loses share of the segment, but it holds on to the lead of the segment, outselling its closest rival the redesigned Audi A4 by 3.000 units in Q3. The BMW 3-Series is left behind in a distant third place, even though it grows 3% on last year. Keeping in mind the C-Class doesn’t split sales of its coupe and convertible models the way its rivals do with the A5 and 4-Series, it’s safe to conclude the A4 is the leader when it comes to sedan and station wagon sales.

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European sales 2016 first half Premium Large segment

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Sales of premium large cars in Europe are down 1% in the first half of 2016, as they recovered in Q2 from a 5% dip in the first quarter. With “just” a 77% share of the segment, the Germans are less dominant in large cars than they are in any premium car segment (this excludes SUVs where their dominance is even less).  The battle for the segment lead has intensified, with the Audi A6 holding on to its top position, but only just. It was outsold in Q2 by the Mercedes-Benz E-Class by a margin of 3.000 units and is more than likely to have to relegate its position by the next quarter to the new generation E-Class. The E-Class is already the biggest winner in the segment top-10 with an increase of 13% in the first half, thanks to a 27,5% improvement in Q2 when deliveries of the new generation started. It’s unlikely to face any strong competition for the rest of the year, until BMW answers with the next generation 5-series by early 2017.

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European sales 2016 first half Premium Midsized segment

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Sales of premium midsized cars improve 8% in the first half of 2016, almost in line with the overall market at +8,8%, thanks to a strong second quarter when sales advanced 12,6%. The German brands equally dominate this segment as they do with the compact segment, as over 85% of cars sold in this class has a German badge, but at least that figure is falling (last year it was almost 88%) thanks to increased competition from brands like Jaguar and Alfa Romeo. The Mercedes-Benz C-Class holds on to its lead in the first half, despite being outsold by the new generation Audi A4 in Q2. What’s more, the figures for the C-Class include those of the Coupe and Convertible versions of the model, while Audi and BMW have decided to differentiate the names of their sporty offerings. As a result, BMW is actually the biggest seller in this segment, with over 113.000 sales of its 3-series sedan, Touring station wagon and GT hatchback and its 4-series coupe, convertible and GC 4-door coupe, vs. 110.000 sales for Audi with its A4 sedan and Avant station wagon of the new generation and the A5 coupe, convertible and Sportsback 4-door coupe still of the previous generation. But again, in Q2 Audi was the big winner, and that will only increase with full availability of the A4 Avant and the introduction of the new generation A5 in the second half of the year.

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European sales 2016 Q1 Premium Midsized segment

Midsized_Premium_car-segment-European-sales-2016_Q1-Mercedes_Benz_C_Class-BMW_3_series-Audi_A4The premium midsized car segment continues to grow steadily in Q1 of 2016, but slower than the overall market, at +3%. That’s a big difference with the US, where the segment has shrunk a worrying 20% this quarter. The ranking is pretty stable, with no changes in the top-4, even though last year’s leader, the Mercedes-Benz C-Class is the biggest loser of the top-8, at -10%. Even the relatively old BMW 3-series manages to grow sales, while the freshly renewed Audi A4 is the biggest gainer of the top players at +12%, which should increase further as the year progresses, and I see the A4 threatening the C-Class for segment leadership by the end of the year. The only two times the nameplate has led the segment this millennium were 2005 and 2008, but this year and next are the only shot it has, as BMW is expected to launch the new generation 3-series at the end of 2017.

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European sales 2015 Premium Midsize segment

Midsized_Premium_car-segment-European-sales-2015-Mercedes_Benz_C_Class-BMW_3_series-Audi_A4The premium midsized car segment grows slower than the overall market at 6% to 662.738 vehicles in 2015, which is the best score since 2011 but a long way from the 1 million sales in 2002. The Mercedes-Benz C-Class has scored its second victory of the segment after leading the segment in 2011 by a margin of less than 10.000 units above the #3. This time, the former “Baby-Benz” leads the BMW 3-series by 30.000 sales and the soon-to-be-replaced Audi A4 by almost 50.000 sales. And in 2015 year we can actually compare these 3 models directly, as this year the C-Class Coupe will be launched and its sales will be combined with those of the sedan and the station wagon, while BMW and Audi have separated their coupe versions into stand-alone models with the 4-series and A5.

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European sales 2015 Q1-Q3 Premium Midsize segment

Mercedes-Benz-C-Class-auto-sales-statistics-EuropeThe premium midsized car segment is up 8% in the first three quarters of 2015, boosted by updated models and a new entrant to the segment. The Mercedes-Benz C-Class has been the best selling premium midsized car all year and isn’t likely to hand over that title by the end of the year. In fact, it has only strengthened its lead over the BMW 3-series, which was outsold by the Audi A4 in Q3, even though the Audi was in the middle of a model changeover to the new generation. The gap between the two is about 6.600 units, so I don’t think the A4 can close that gap in the next three months. But for 2016, the 3-series is in serious trouble.

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European sales 2015 first half Premium Midsize segment

Audi_A4-B8-vs-Audi_A4-B9-front-rearSales of premium midsized cars are up 6% in the first half of 2015, which is slower than the 8% growth of the overall market, and much slower than the mainstream midsized segment. Like in Q1, the new generation Mercedes-Benz C-Class controls the segment with sales up 45% compared to the outgoing model last year. BMW loses ground, with the 3-series down 21% and the 4-series no longer able to make up for that loss, despite that model’s 60% growth. In third place, the Audi A4 is surprisingly stable, especially considering its successor has already been revealed. Perhaps the fact that it looks exactly the same as the outgoing model helps buyers convince to snatch a great deal on the old one. It now comes fully loaded and with a nice discount on top, while 90% of the population won’t notice the difference between the old and the new model.… Continue Reading …