Car sales statistics for the premium large car segment in Europe, updated every quarter.

European sales 2016 Premium Large segment

Large_Premium_Car-segment-European-sales-2016_Q3-Mercedes_Benz_E_Class-Audi_A6-BMW_5_seriesThe premium large car segment in Europe is in dire straits with a loss of 6% in 2016 but a more painful -13% in Q4. Only one model in the top-10 manages to improve its volume: the new leader Mercedes-Benz E-Class, helped by the new generation. The E-Class was up 17% for the year and an even more impressive 32% in Q4. To be fair, this includes sales of the coupe version, which Audi doesn’t offer in this class and BMW has split off from the 5-Series as the 6-Series. The Audi A6 and BMW 5-series are actually impressively stable considering their age compared to the fresh E-Class. The A6 was down just 2% (-10% in Q4) and its new generation isn’t expected until 2018, while the 5-Series lost 8% (-2% in Q4) while the new generation had already been revealed and has entered showrooms early 2017.

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European sales 2016 Q1-Q3 Premium Large segment

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The premium large car segment in Europe is down 3% in the first nine months of 2016, as only two models in the top-10 improve their sales, while six others are down with double digits. As expected, the Mercedes-Benz E-Class takes control of the segment thanks to its new generation, growing by 13% and passing the Audi A6, up by less than 1% so far this year. At least that’s still better than most others, and the A6 actually adds a full percentage point of share, even though it’s about to be replaced next year. As we’ve seen with the A4 and now the A5 and Q5, Audi is able to keep sales of its outgoing models impressively stable, all the way to their replacement by the next generation. BMW can’t say the same, with its 5-Series down 10% for the year, as its successor has already been revealed. In terms of design, this is one of the most conservative in the market, and BMW proves that point once again with the evolutionairy design of the next-gen 5.

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European sales 2016 Q1 Premium Large segment

Large_Premium_Car-segment-European-sales-2016_Q1-Audi_A6-Mercedes_Benz_E_Class-BMW_5_seriesThe premium large car segment in Europe has shrunk by 5% in the first quarter of 2016, as customers are waiting for new versions of two of the top-3 players in this segment. So I expect this segment to show a healthy increase by the time of the year, with the Mercedes-Benz E-Class and the BMW 5-Series on top of the sales charts, thank to their new generations. That means sales of the outgoing versions of those cars are down, leaving the Audi A6 to consolidate its position as the leader of the segment, a title it claimed last year when it was freshly updated. The new E-Class will arrive in showrooms in the second quarter, and has been fully revealed. Its design is not very surprising, as it’s hard to distinguish from the C-Class and S-Class but for its size. Then again, this strategy seems to work for Audi, and the majority of our readers also think the new one is better than the old one, when polled last January. BMW hasn’t yet revealed much of its new 5-Series, but this also promises to be a frontrunner in new technology.

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European sales 2015 Premium Large segment

Large_Premium_Car-segment-European-sales-2015-Audi_A6-BMW_5_series-Mercedes_Benz_E_ClassSales of premium large cars are down 1% to 389.184 units in 2015, which makes last year the second-worst year for the segment, after 2009. However, if you consider that the top-4 models, which hold over 80% of segment volume, are due to be replaced in 2016, a decrease of just one percent is actually quite a stable performance. The new generation Mercedes-Benz E-Class has already been revealed and will be the first of the three to arrive in European showrooms. As a result, it is down the most at -15%. It remains to be seen if the design of the new E-Class is going to be a hit or a miss, as it either looks like a shrunk S-Class or a blown-up C-Class. Then again, don’t expect any revolutions from Audi and BMW either, as this is by far the most conservative segment in terms of design. Both will show their new generations of the A6 and 5-series soon and they should be in showrooms in the second half of the year. Considering Audi’s design evolution, it’s not hard to imagine what the new A6 will look like: exactly like the outgoing model with just a few touch-ups to keep it recognizable yet fresh at the same time. Meanwhile, BMW is expected to follow a similar strategy even though the new 5-series will be built on a shortened version of the lightweight platform of the also new 7-series, which means it’ll shed some weight. All three will become available with electrified drivetrains, although no all-electric versions are in the pipeline that we know of.

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New Volvo S90 debuts [w/ poll]

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Last week Volvo finally released pictures of the long-awaited S90 sedan, which replaces the long-in-the-tooth S80 model. And, would you know it, it’s a rather good-looking car, at least until you look at the rear, where the desire to be original seems to have gotten the better of the designers’ sense of style. Still, for a car that’s based on an inherently FWD platform the S90 looks really dynamic, with a large “premium gap” between the front wheels and the leading edge of the doors. Add to that a plush interior that manages to look both premium and uniquely non-German, and the promise of a segment-leading “dual engine” plug-in hybrid system, the S90 has potential to succeed where the S80 failed.… Continue Reading …

European sales 2015 Q1-Q3 Premium Large segment

Audi_A6_Avant-european_car_sales-2015-premium_large_car_segmentThe premium large car segment in Europe has found the way back up again, with sales improving 4,4% in Q3, bringing the year-to-date score to -2%, from -5% in the first half of the year. The ongoing three-way battle between the Audi A6, BMW 5-series and Mercedes-Benz E-Class appears to be decided for 2015, with the A6 extending its lead in Q3, even if the 5-series gained 9,1% this quarter and sold just 300 units less than its rival. This also put the 5-er well ahead of the E-Class to consolidate its #2 spot that had been under fire in Q2.

For the A6, which hadn’t led the segment since 2007, it’s likely to be a short stint on top, as both of its main competitors are being completely renewed next year. Mercedes will go first, around the end of the second quarter, and BMW will follow shortly with the new 5-series. Audi won’t renew the A6 until a year later.… Continue Reading …

European sales 2015 first half Premium Large segment

The premium large car segment in Europe continues its slow but steady decline, with sales down 5% in the first half of 2015, after a 3% drop in Q1. After the Mercedes-Benz E-Class led the segment in 2014, the BMW 5-series took control in the first three months of 2015, but in the following quarter, both were being outsold by the Audi A6, and by a vast margin.

BMW-5-series-Mercedes-E-Class-Audi-A6--sales-europe-jan-sep-2013Year-to-date the A6, which has been facelifted earlier this year, is now ahead of its two main rivals with a 3.500 and 4.500 units lead respectively, thanks to being the freshest of the threesome. Both the 5-series and the E-Class have been facelifted in 2013, the former only slightly and the latter received major updates and will be fully renewed next year. The 5-series won’t be replaced until 2017. If the A6 manages to hold on to its top position, which I think it will, it will be the first time since 2007 it will top the class, and also the first time for the current generation. The E-Class outsold the 5-series in May and June, so the full-year top-3 is likely to be in this order: A6, E-Class, 5-series.… Continue Reading …

European sales 2015-Q1 Premium Large segment

Sales of premium large cars continue their slow but steady slide, with sales down 3% in Q1 of 2015 after falling by respectively 3% and 8% in 2014 and 2013. The traditional top-3 is reshuffled again, with the BMW 5-series back in the lead, just as it was after the first three months of last year, before being overtaken by the Mercedes-Benz E-Class by the end of 2014.

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Photo credit: Luxury Spottings

However, the E-Class is now kicked down into third place, possibly due to cannibalization of the smaller, but newer C-Class. The Benz is outsold by the recently facelifted Audi A6 for the first time since 2012, thanks to sales up 15% for the A6. The battle for the segment crown will remain fierce until the end of the year, with just 2.000 units between the three competitors and the third-placed E-Class outselling both its rivals again in March.… Continue Reading …

European sales 2014 Premium Large segment

Sales of premium large cars are down for the third straight year to the segment’s second lowest figure in at least two decades, above only 2009. In a segment where the top two players dominate with more than 50% share, the fortunes of these two have a large influence on the overall figure.

Large_Premium_Car-segment-European-sales-2014-Mercedes_Benz_E_ClassThe Mercedes-Benz E-Class has been the leader every year until 2005, when it was outsold by both the BMW 5-series and the Audi A6. Ten years later, 2014 is only the third year that the E-Class has finished back on top since, with the A6 taking first place from 2005 until 2007 and the 5-series winning in 2008 and 2011 until 2013.

Both the Mercedes-Benz and the BMW fall below 100.000 units and they won’t be likely to recover in 2015, as both models will be completely renewed in 2016. That may give the A6 an advantage this year, as it has just received a facelift and was surprisingly stable in 2014 after declining 16% in 2013.

Behind the traditional German Big 3, the Swedes finish in fourth place, like in the midsized premium segment.… Continue Reading …

European sales 2014 January – September Premium large car segment

 

The premium large car segment has lost some ground in the third quarter, as year-to-date sales are down by 1.500 units after being ahead by 12.000 units after the first half of 2014. The third quarter loss is almost entirely due to the slowdown of the two leaders of the segment Mercedes-Benz E-Class and BMW 5-series.

TEuropean-car-sales-statistics-premium-large-segment-2014-Mercedes_Benz_E_Class-BMW_5_series-Audi_A6he ranking has fluctuated this quarter with the 5-series down to third place in July before rebounding to the top spot in August, when the E-Class was down in third place. But an excellent month of September secured the top spot of the segment for the Benz year-to-date. With the Audi A6 outselling the 5-series for the quarter, the E-Class looks set to hold on to it until the end of the year. The model last finished on top of the ranking in 2009 and 2010 before the 5-series took over. It’s been even longer for the A6, as the Audi last topped the premium large car segment in 2007 and it doesn’t look like the current generation will repeat that excellent performance of its predecessor.… Continue Reading …