The Premium Midsized SUV segment in Europe continues its surge, with sales up 29% in the first half of 2015, boosted by new introductions to the segment, but also continued strength of the existing models, as only 2 SUVs show year-over-year declines (not including the discontinued Land Rover Freelander). The Volvo XC60 confirms it is now the new leader of the segment, with sales up 31% on last year. The XC60 has really been boosted by its facelift and engine updates last year, as it enjoyed record sales in 2014, and is set to do even better this year. As I predicted in the Q1 segment analysis, the Audi Q5 reclaims second place from the Range Rover Evoque. The Evoque will be updated later this year, and a convertible version will be added, although I doubt that will add a lot of volume to the model. A new generation Q5 should arrive next year, but Audi hasn’t yet confirmed this. [Read more…]
Car sales statistics for the premium midsized and compact SUV / crossover segment in Europe, updated every quarter.
As expected, sales of midsized premium SUVs in Europe are booming thanks to a handful of new models and the continued improvement of existing players. After growing 11% to almost 300.000 units in 2014, the segment adds another third to its volume in the first quarter of this year. Extrapolating this growth rate to the full year, premium brands will sell almost 400.000 compact SUVs in 2015.
Volvo continues where it ended 2015 for the first time ever: on top of the ranking. The Volvo XC60 is up 26%, the highest of the top-5 and thus consolidates its new-found leadership. This is the only segment where Volvo clearly outsells its German competitors, which are even outsold by the Range Rover Evoque, although the Audi Q5 is likely to reclaim its #2 spot later this year, as the Evoque will be updated in the second half of the year. Besides that, the small Range Rover traditionally benefits from strong March sales in the UK to enjoy a strong first quarter. Remember it was the leader of the segment in Q1 of 2014? [Read more…]
The premium midsized SUV segment was booming in 2014, especially in the fourth quarter, when sales were up 25%, leading to a full-year increase of 11%. At close to 293.000 sales, the segment breaks its sales record and looks ready to easily blast through the 300.000 sales threshold in 2015. Leading the charge is the recently updated Volvo XC60, which flamboyantly takes the lead of the segment, for the first time ever in its 7-year long career. Volvo credits the increased popularity to its new generation of 4-cylinder engines, most notably the frugal diesel version, as the D4 engine accounts for more than one third of XC60 sales in Europe.
The XC60 had a particularly strong fourth quarter, selling almost 20.000 units in three months time, enabling it to pass the Audi Q5 which had controlled of the segment since Q2 after the Range Rover Evoque took an early lead in the first quarter. [Read more…]
Sales of premium midsized SUVs are up 6% or more than 12.000 units on the first three quarters of 2013, thanks to the introduction of two all-new models from Porsche and BMW.
The Audi Q5 holds on to the first place it claimed in the second quarter, but the recently refreshed Volvo XC60 continues to stay close, even outselling its German rival in September. I don’t think the XC60 will be able to pull a rabbit out of its had and finish in the segment’s first place for the first time ever, but reclaiming the second place it already held in 2009 and 2010 would be almost just as impressive considering the increased competition since.
The Range Rover Evoque led the segment in the first quarter of the year, but has fallen behind since, being outsold by the recently updated BMW X3 in the second and third quarter, although it remains firmly in third place. 2014 is going to be the third year in a row where the Evoque finishes on the third step of the podium of the premium compact SUV segment.
Premium midsized SUV’s were just as popular in the first half of this year as they were in the same period last year. However, that doesn’t mean the ranking is stable as well. While the BMW X3 had the segment crown in 2012 and 2013, the Range Rover Evoque was the number one seller in the first quarter of 2014, leaving the X3 down in fourth position. But in the second quarter, the Audi Q5 was the best seller, while the Evoque was pushed down into fourth spot, behind the X3 again. Surprisingly, the X3 was back on top of the segment again in June, for the first time since September 2013.
The only consistent seller this year is the Volvo XC60, up a cool 34% on last year and second place in both the first and second quarter of the year. It is less than 650 sales behind the year-to-date leader Q5, giving the already six year old model, although recently updated, a shot at the segment crown by the end of the year. [Read more…]
Sales of premium midsized SUVs in Europe have continued their steady decline in the first three months of 2014, down another 6% after sales already declined 3% over the full year 2013. Major changes in the ranking, as the top 4 is completely shuffled.
The Range Rover Evoque has surprisingly moved up from third place in 2013 to take the segment lead in the first quarter of 2014, despite completely flat sales, down just 3 units on the same period last year.
A 40% increase in sales thanks to a model update has helped the Volvo XC60 propel itself from a distant fourth place straight into the number two spot, less than 300 units from the pole position.
As a result, the Audi Q5 is pushed down one spot, as the model suffers from a 9% decline in sales. But that is not as bad the BMW X3, the instigator of the segment and the leader of the segment in 2012 by a large margin and also in 2013, is down 19% and has fallen to fourth position. [Read more…]
The premium midsized SUV segment in Europe as a whole is relatively stable: down 3%, which is slightly more than the downward trend of the total market. No changes in the lead (yet), but the top three have moved closer towards each other, as the BMW X3 is down 15%. It will be facelifted this year in order to stabilize the decline in sales. Because of the X3’s downfall, the Audi Q5 and Range Rover Evoque have the segment leadership within arm’s reach. Both sell slightly more in 2013 compared to the year before.
Just off the podium is the Volvo XC60, which has been facelifted halfway through the year, and as a result sales were up every month since July, and full year sales are virtually flat. [Read more…]
The premium midsized SUV segment in Europe remains stable in 2013, also in the models ranking.
BMW X3 shows the biggest decline, but remains the leader of the segment, although Audi Q5 is getting close, followed closely by the highly successful Range Rover Evoque. Volvo XC60 loses some ground, but is still way ahead of Mercedes-Benz GLK. Mercedes clearly have made a misjudgment giving it a square, rugged look compared to the sleek, rounded exteriors of X3 and especially Q5, as GLK is selling at half the volume of its German competitors.
The increased interest in Land Rover Freelander must be a result of steep discounts, as the second generation wasn’t exactly state-of-the-art at its introduction in 2006. The long overdue new generation won’t come until the end of 2014, though. It is heavily dependent on the British market, taking 68% of its European sales in the first three quarters of the year. [Read more…]