Car sales statistics for the premium compact car segment in Europe, updated every quarter.

European sales 2014 first half Premium Compact segment

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Photo credit: CarAdvice.com.au

The European compact premium segment is up a shy 3% in the first half of 2014, but this is all thanks to new entrants and increased sales of the segment leader, Audi A3. Helped by the addition of the “Limousine” sedan version, the A3 has added almost a third to its sales of last year, while its three closest rivals all lose volume in double digits. As a result, it has fortified its leadership, last year the A3 had the BMW 1-series breathing down its neck after six months, but this year they are separated by more than 35.000 sales.

The newly released BMW 2-series isn’t yet helping the brand from Munich, topping out at 1.726 sales in June, less than a tenth of June’s A3 sales. Perhaps the arrival of the Mercedes-Benz B-Class rival 2-series Active Tourer can help BMW catch up with Audi in this segment.… Continue Reading …

European sales 2014-Q1 Premium Compact segment

Audi-A3-S3-auto-sales-statistics-EuropeSales of premium compact cars in Europe have slowed their growth in the first quarter of 2014, increasing just 6% which is less than the overall market at +7%. Despite big differences in volume increases or decreases, the top eight ranking is stable on the full year 2013. That means the Audi A3 is still firmly in the lead it took over from the BMW 1-series. In fact, the A3’s lead over the 1-series after just three months is already larger than it was over all twelve months last year.

The Mercedes A-Class and B-Class see the effect of the brand broadening its line-up, as the CLA four-door coupe and the GLA compact crossover undoubtedly cannibalize on their sales. Overall, sales of Mercedes-Benz’s 4-car compact car line-up have grown slightly, but that’s only because the GLA hasn’t started its deliveries until March.… Continue Reading …

European sales 2013 Premium Compact segment

Audi-A3-BMW-1-series-Mercedes-A-Class-sales-europe-jan-sep-2013The premium compact car segment is the fastest growing premium segment, growing 21% in 2013, to a full-year total of over 720.000 units. Add another 208.000 premium small cars to the mix, and the segment is closing in on a million annual sales.

The segment is on a roll thanks to new entrants and model changes in recent years.

The BMW 1-series and Mercedes-Benz B-Class are already the “oldest” of the top players, as both were renewed in 2011, while the Audi A3, Volvo V40 and Mercedes-Benz A-Class and CLA were introduced or renewed in 2012.

As a result, the 1-series has lost the top spot of the segment to the A3 and has the A-Class breathing down its neck, while it sold more than two times as good as the outgoing MPV-styled A-Class.… Continue Reading …

European sales Jan-Sep 2013 Premium Compact segment

Audi-A3-BMW-1-series-Mercedes-A-Class-sales-europe-jan-sep-2013The premium compact car segment in Europe remains the place to be for premium automakers, as the segment grew another 24% in the first three quarters of 2013 compared to the same period last year, totaling over 550.000 units in 9 months, or over 700.000 units when combined with the premium small car segment. New introductions and model changes of the big players make this a very dynamic segment.

The need to look twice to distinguish the new generation from the old generation, hasn’t hurt sales of Audi A3 at all, which has helped it steal the top spot from BMW 1-series. The small Beemer has also been redesigned, but the designers were to obsessed with ensuring it would be a good car, they forgot to make it look any better than the previous model.

Mercedes-Benz has finally got the memo that a premium compact car is bought by accountants, consultants and law firm apprentices instead of elderly people, which caused a 180° U-turn from the MPV-like old A-Class to the sporty hatchback new generation. As a result, the Stuttgart-based brand has finally caught up with its rivals out of München and Ingolstadt in this segment as well. Those in need of a higher seating position will be served by B-Class, while the hip and trendy are now welcome at Mercedes-Benz as well for a mini CLS, called CLA.… Continue Reading …