European car sales by segment

European sales 2017-Q1 small crossover segment

Small_crossover-segment-European-sales-2016-Renault_Captur-Peugeot_2008-Opel_MokkaThe small crossover segment continues to boom again outgrowing the overall market by a 2-to-1 ratio at +16% to 435.000 sales. The small crossover segment is already almost as large in terms of unit sales than the compact and midsized crossover segments combined. And new models will continue to enter the segment, so don’t expect this growth curve to flatten anytime soon. Meanwhile, the Renault Captur holds on to the segment leadership it has held ever since its launch, but does so by the skin of its teeth. With sales virtually stable as a facelift is imminent, the Captur feels the already facelifted Peugeot 2008 breathing down its neck thanks to an 18% increase, now just 1.200 sales behind the leader. In third place we stil find the Opel/Vauxhall Mokka X, up 12% and distancing the top-3 players from the rest of the segment.

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European sales 2017-Q1 large MPV segment

Large_MPV-segment-European-sales-2016_Q3-Ford_S_Max-Volkswagen_Sharan-Seat_AlhambraAfter a strong rebound in 2016, the large MPV segment is back down again by 7% to just under 36.000 sales in the first quarter of 2017. Interestingly, it’s the oldest models in the segment that improve, while the relatively fresh models lose volume. Still, nobody can touch the Ford S-Max, the least practical car of the segment in terms of interior room. The S-Max is the only nameplate to sell over 10.000 units this quarter, even though it loses 2% of its volume. Its closest rivals are the VW Group twins Volkswagen Sharan and Seat Alhambra, both up by 6% and increasing their share of the segment to 41,9% (from 36,9% in Q1-2016). That’s now more than Ford’s combined share of the S-Max and Galaxy, which is down to 41,3% as the latter lost 17% of its volume when compared to the same period last year.

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European sales 2017-Q1 midsized MPV segment

Midsized_MPV-segment-European-sales-2016_Q3-Volkswagen_Touran-Citroen_C4_Picasso-BMW_2_series_Active_TourerSales of midsized MPVs in Europe continue to decline with a loss of 13% in the first quarter of 2017, to just over 200.000 units. Only 4 nameplates improve their volume over the same period last year, of which one by less than 100 units, as consumers are showing a growing preference to crossover models that offer a similar high seating position but are more hip and trendy than MPVs, despite the obvious benefits of the latter in terms of interior space and practicality. Volkswagen increases its dominance of the segment and now controls over 25% of the segment sales with its two nameplates Touran and Golf Sportsvan, as both lose less than the segment average. The Citroën C4 Picasso also does slightly better than average but drops to second place from first in the same quarter last year, before the Touran passed it to take the full-year crown.

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European sales 2017-Q1 small MPV segment

Small_MPV-segment-European-sales-2016_Q2-Fiat_500L-Opel_Meriva-Ford_B_MaxThe small MPV segment in Europe continues to lose volume, with another 10% decline in the first quarter of 2017, to just 78.000 sales. Every single nameplate lost volume compared to Q1 of 2016, except for the single newcomer to the segement. The traditional segment leader Fiat 500L loses share but still accounts for more than 1 in 4 cars sold in this segment. 72,5% of its volume comes from its home market Italy, the highest of the 500 family. Despite almost being replaced by the more crossover-like Crossland X, the Opel/Vauxhall Meriva manages to finish Q1 as the best performer of the segment, with sales virtually stable (down just 28 units). The Ford B-Max with its sliding rear doors is also relatively stable with a loss of “just” 8% and therefore gains share of the segment.

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European sales 2017-Q1 Midsized car segment

Midsized_car-segment-European-sales-2017_Q1-Volkswagen_Passat-Skoda_Superb-Ford_MondeoSales of midsized sedans (and station wagons) are crashing down hard in Europe just as they are across the Atlantic. In Q1 of 2017 sales were down 12% to just 145.500 units in an overall market up 7,8%. Only 3 nameplates in the segment improve year-over-year, and all others show double digit losses. In this depressed context, the Volkswagen Passat holds on to its commanding lead despite a 15% loss of volume. It still sells almost twice as many units as its closest rival, its platform sibling Skoda Superb. The two models increase their combined share of the segment to 46,9%, as the current generation Ford Mondeo just never really caught on in Europe and the Opel/Vauxhall Insignia suffers from its model change. As a result, the Mondeo is temporarily back onto the podium, but will be knocked off once deliveries of the new Insignia pick up steam. Perhaps it can even threaten the Superb for 2nd place over the course of the full year 2017.

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European sales 2017-Q1 compact car segment

Compact_car-segment-European-sales-2016_Q1-Volkswagen_Golf-Opel_Astra-Ford_FocusSales of compact carsin Europe increased 4% in the first quarter of 2017, half the growth of the overall market at +7,8%. Total volume of the segment was just over 636.000 sales, which means it remains the second-largest segment in Europe. Segment leader Volkswagen Golf is in trouble with a loss of 11% as it has just been facelifted but also feels some in-house competition from the new generation Tiguan, and possibly even from the Seat Ateca crossover. The new generation Opel/Vauxhall Astra continues to outperform the segment, but is still way too far behind to even remotely threaten the Golf’s domination. Like the Fiesta one segment down, the Ford Focus traditionally has a good start of the year thanks to its popularity in the UK, but its 7% gain is nonetheless impressive considering it is one of the oldest models in the top-6.

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European sales 2017-Q1 Subcompact car segment

Subcompact_car-segment-European-sales-2017-Ford_Fiesta-Renault_Clio-Volkswagen_PoloSales of subcompact cars in Europe grew by 10% in the first quarter of 2017, faster than the overall market growth of 7,8%, and it remains the largest segment in Europe by a large margin, at more than 793.000 sales. This growth is fueled by a number of renewed or facelifted models, but also by continued strength of older models. At the top of the ranking, we have once again a change of guard as the Ford Fiesta reclaims its top position after being outsold by the Renault Clio in the full year 2017. The Fiesta is traditionally strong in Q1 thanks to its popularity in the UK and it therefore benefits from large volumes in March. In fact, this March the Fiesta was even the best selling nameplate overall, even ahead of the VW Golf, even despite being due for replacement this year. The Clio is still the fastest growing model in the top-5 and overtakes the Volkswagen Polo when compared to Q1 of 2016.

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European sales 2017-Q1 Minicar segment

Minicar-segment-European-sales-2016_Q2-Fiat_Panda-Fiat_500-Volkswagen_UpSales of minicars in Europe lost 5% in the first quarter of 2017 with 360.000 units sold, compared to an overall market growth of 7,8%. Fiat remains segment leader with two models on top, and both outgroing the rest of the segment, to increase its total share to 31,5%. After reclaiming the lead from its sibling Fiat 500, the Fiat Panda consolidates its first place, but once again it is extremely dependent on its home market Italy which accounts for 81,8% of its total European sales (up from 78,4% in 2016-Q1), compared to “just” 31,6% for the 500. In third place we still find the Volkswagen Up!, but the Toyota Aygo is just 700 units behind after taking third place in February. And the Hyundai i10 isn’t far away in fifth place either, after being the fastest growing model in the segment top-10.… Continue Reading …

US sales 2017-Q1 Limousine segment

US limousine segmentThe Limousine segment is the only premium car segment to grow in volume in the first quarter of 2017, and one of only two car segments overall, together with the Minicar segment, on the opposite side of the scale. A total of 12,959 limousines were sold in Q1 for a gain of 6.5% on the same period last year. However, just two models in this segment show growth, both newcomers, while the other ten are losing volume, of which eight with double digits. In fact, if it weren’t for the new Cadillac CT6 and Genesis G90 the segment would halve lost 18.8%. This year we’ll see a few more models renewed, with the second generation Porsche Panamera already in showrooms since March, to be followed by the next generations of the Lexus LS and Audi A8. These should help the segment maintain its positive figure for the rest of the year, together with the still fresh BMW 7-Series. Whatever happens, it’s unlikely the dominant leader of this segment is going to give up its position anytime soon.

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European sales 2016 EV and PHEV segments

EV-PHEV-sales-figures-Europe-2016-Q1-Q3

EV and PHEV sales in Europe have set another record in 2016, but the growth curve has significantly slowed, with just a 7% gain for battery electric cars and 17% for Plug-in hybrid cars, compared to an overall market up 6,2%. As a result, combined sales of all plug-in vehicles grew from 1,4% of the market in 2015 to 1,5% in 2016. While we hit the 100.000 annual sales milestone for PHEVs, EVs missed that target by just 2.500 units, as customers were waiting for the “next generation” EVs with longer range which arrived late 2016 (BMW i3) or early 2017 (Renault Zoe, VW e-Golf). Also, a number of governments, most notably Denmark and Sweden, have dialed back on their EV incentives in 2016 while Germany’s new EV and PHEV subsidy hasn’t made a big impact yet. In The Netherlands, an incentive on PHEV’s as company cars was cut in 2017 so that boosted deliveries of these vehicles in the last few months as customers wanted to benefit from the incentives before they ended. As a result, 2017 PHEV sales are expected to crash and burn in The Netherlands while EVs are expected to show healthy growth there because this will be the only type of vehicle to receive government incentives.

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