Car sales statistics for the midsized car segment in Europe, updated every quarter.

The sad case of the Renault Laguna

Just the other day I caught myself trying to remember what the current Renault Laguna looked like, and I couldn’t. At some point I even started asking myself if there ever had been a 3rd generation Laguna! Don’t think of me as a badge snob, as I was really fond of the 2nd gen Laguna (both the liftback and the estate), it’s just that the 3rd gen is anything but memorable. And the European sales confirm this: it barely sold more than 16,000 units in 2014, and was outsold twofold by the Citroen C5/DS5 duo, almost threefold by the Peugeot 508, and almost tenfold by the VW Passat. Renault better pull out all stops if the 4th gen wants to enjoy even a fraction of the success the first two generations enjoyed in their heyday!

European sales 2014 Midsize segment

Midsized_car-segment-European-sales-2014-VW_PassatThe European midsized car segment is the fastest declining segment in the market, contracting 8% in 2014 to the lowest figure ever and down more than 50% on as recent as 2007. Only four out of 21 models managed to increase year-over-year sales, and if the fact that the top-3 models now account for over 55% of segment sales isn’t enough as a sign of the segment’s defragmentation, no less than 7 nameplates are either already out of production or will be pulled from the market without a replacement soon: Honda Accord, Opel/Vauxhall Ampera, Renault Latitude, Chevrolet Malibu, Suzuki Kizashi, Seat Exeo and Chevrolet Volt.

That doesn’t mean the segment is officially dead, as there are also 8 new or facelifted models due in showrooms this year, while the new generations Volkswagen Passat and Ford Mondeo have just started customer deliveries. As a result, the midsize segment should be able to return to growth in 2015, making it the second time to do so since 2001.… Continue Reading …

European sales 2014 January – September Midsize segment

European-car-sales-statistics-midsize-segment-2014-Volkswagen_Passat-Ford_MondeoThe midsized segment has been in crisis for a decade now, but the sales decline seems to bottom out, with sales down “only” 5% after the first three quarters of 2014, to just over 400.000 units. With the new generations VW Passat and Ford Mondeo ready to start their customer deliveries, and the Peugeot 508 recently facelifted, the segment should be able to return to positive territory for only the second time since 2001. The VW Passat remains stable and increases its share of the segment to 28,8%, and that’s even without the new generation, which has only just entered European showrooms and should start customer deliveries anytime now.

The top-4 are the only models in the segment to increase their sales and now control almost two thirds of the segment, indicating a further defragmentation of the market. The Honda Accord is the latest victim of this increased monotony in the midsized car segment, as it won’t be replaced at the end of its life cycle, joining the Suzuki Kizashi, Seat Exeo, Chevrolet Malibu on their way to the happy hunting grounds.… Continue Reading …

European sales 2014 first half midsize segment


The new generation VW Passat

European sales in the midsized segment have declined further in the second quarter of 2014 to show a loss of 5% over the first half. The Volkswagen Passat shows a smaller decline than the overall segment, even though its new generation has already been introduced to the press and will hit showrooms in the last quarter of this year.

Of only five models increasing their sales on last year, the Opel/Vauxhall Insignia is the fastest growing with sales up over one third thanks to a facelift and modernized engines. The second fastest gainer is the Skoda Superb, which also has been updated recently, and which could repeat the remarkable performance of its smaller sibling Skoda in the compact segment by ending the year on the podium of the midsize segment. It’s already leapfrogged the Peugeot 508 into fourth position and has its sights set on the Ford Mondeo.

Belgian production of the current generation Mondeo has already ended in July. After the summer break, Ford will start production of the new generation Mondeo in Spain, but that model won’t hit showrooms until December, leaving it vulnerable to be passed by the Skoda Superb.… Continue Reading …

European sales 2014-Q1 midsize segment

Opel-Insignia-auto-sales-statistics-EuropeSales of midsized cars in Europe are down slightly again in the first quarter of 2014, after declining already 22% in the full year 2013. No change at the top, with the Volkswagen Passat still firm in the lead, although no longer selling twice as much as the number two of the segment.

In fact, the new generation Opel/Vauxhall Insignia, helped by more fuel efficient engines, is the second fastest improving model of the segment, right behind the venerable Ford Mondeo. The outgoing Mondeo is in sell-out mode to prepare for the arrival of the new generation, at last. That model has been on sale in the United States as the Ford Fusion since 2012, but the European market introduction was delayed due to the closure of the Ford Factory in Gent, Belgium and the subsequent migration of the production to Valencia in Spain. … Continue Reading …

European sales 2013 midsize segment

vw-passat-opel-insignia-ford-mondeo-skoda-superb-sales-europe-jan-sep-2013The midsize segment in Europe as a whole saw a sharp decline of 22% in 2013, as a result of a clear shift towards premium models in this segment. In fact, if we would combine the premium midsize with this segment, BMW 3-series, Audi A4 and Mercedes-Benz C-class would hold the 1st, 3rd and 4th place of the combined segment respectively. However, the premium midsized models have not been spared in 2013, as their segment declined as well, although slower than their non-premium rivals, at -8%.

Only one midsized car has been able to sell more units in 2013 than in 2012, the Mazda6 has its new generation to thank for that. All other models show double digit declines, leaving the segment ranking relatively stable. No changes at the top, where the Volkswagen Passat is still by far the leader, selling more than twice as many cars as the number two of the segment, just like the Golf does in the compact segment.

The smallest declines in the top 5 are from models that have been facelifted in 2013, the Skoda Superb and the Opel/Vauxhall Insignia. The latter is most popular in the UK, as almost 37% of all Insignia’s are sold with a Vauxhall badge.… Continue Reading …

European sales Jan-Sep 2013 midsize segment

The midsize segment in Europe as a whole saw a sharp decline of 26% in the first three quarters of 2013 compared to the same period last year. This is a result of a clear shift towards premium models in this segment. In fact, if we would combine the premium midsize with this segment, BMW 3-series, Audi A4 and Mercedes-Benz C-class would hold the 1st, 3rd and 4th place of the combined segment respectively.

vw-passat-opel-insignia-ford-mondeo-skoda-superb-sales-europe-jan-sep-2013Segment leader Passat  has increased its market share slightly, as sales are off just under the segment average at -22%, as does its stretched-but-cheaper sister Skoda Superb (-21%), moving up to 5th place, passing Toyota Avensis (-39%). Biggest losers in the top 10 are Opel Insignia (-31%), Peugeot 508 (also -31%), Ford Mondeo (-34%), Toyota Avensis (-39%), which desperately needs a hybrid powertrain in order to stay competitive against the diesels, and Citroën C5 (-34%), suffering the most from the shift towards premium. It leaves you wondering how profitable Insignia and Mondeo must be, with sales divided between no less than three different body styles (sedan, liftback and station wagon), where all others make do with two and keeping in mind sales in this segment are traditionally skewed towards station wagons anyways.… Continue Reading …