Car sales statistics for the large SUV / crossover segment in Europe, updated every quarter.

European sales 2014 Large SUV segment

The large SUV segment in Europe has rebounded strong from its record low in 2013, with sales almost back up to 2012 levels and the first year-over-year increase since 2006. This year sales should consolidate before improving further in 2016 thanks to the introduction of new and redesigned models.

Large_SUV-segment-European-sales-2014-Hyundai_Santa_FeThe Hyundai Santa Fe increases its hold on the segment now that its limited supply has somewhat been relieved. The Santa Fe now holds a share of almost 35% of the segment, which should drop slightly this year as the model awaits its facelift at the end of 2015. The new generation Sorento will reach showrooms in the second quarter and may help increase the combined share of Hyundai-Kia even beyond the current 59% of the segment’s sales.… Continue Reading …

European sales 2014 January – September Large SUV segment

Sales of large SUVs in Europe are up an encouraging 18% after declining since 2006 when total segment sales topped 200.000 units. This year, the segment that’s traditionally the domain of Asian manufacturers with the occasional American model trying its luck isn’t even going to reach a fifth of that total. The top-3 of the segment hasn’t changed since, and the Hyundai Santa Fe, Kia Sorento and Toyota Land Cruiser have even increased their share to a combined three quarters of segment sales.

Hyundai-Santa-Fe-auto-sales-statistics-EuropeThe Santa Fe has more than recovered from its slow start of the year by lodging a very impressive third quarter, in which the model improved 83% on Q3 of 2013. I guess Hyundai has dealt with supply shortages of the Santa Fe, as its new generation has proven very popular in the USA, China and Russia, markets where SUVs and crossovers are much more popular. The new generation Sorento has just been revealed at the Paris Auto Show, and it may threaten its sibling if supply of the latter remains constrained.… Continue Reading …

European sales 2014 first half Large SUV segment

The large SUV segment in Europe is showing resilience across the board: after losing almost a quarter of its volume in 2013, with all models down except for one, this year so far the large SUV’s are back up 7% and the success is shared by all models but two.

Hyundai-Santa_Fe-Kia-Sorento-large-SUV-sales-europe

Photo credit: Autobild.co.id

The Hyundai Santa Fe, the model that added the most market share from 2012 to 2013, now loses the most market share in the first half of 2014. This could still be a result of Hyundai’s strategic decision to restrict exports to Europe of the model, as it’s enjoying huge popularity in other markets like the USA and China, which have a much larger potential for SUV’s and crossovers.

As a result, the Santa Fe is dragging down the performance of the segment as a whole, because the other models combined actually show an increase of 17% on the first half of last year. … Continue Reading …

European sales 2014-Q1 Large SUV segment

Hyundai-Santa-Fe-auto-sales-statistics-EuropeSales of large SUVs in Europe have rebounded slightly after years of declines. The segment moves with the market, up 7% for the first three months of 2014. All but two models see their sales grow for the period, although the segment remains a minor portion of the European car market, selling just over 30.000 units a year combined.

Despite sales down 11% due to a shortage of supply, the Hyundai Santa Fe stays on top. Considering the new generation Santa Fe is a runaway success in other parts of the world, where these kinds of vehicles are still sold like hot cakes, it is understandable that Hyundai doesn’t prioritize Europe when it comes to deliveries of its popular model.… Continue Reading …

European sales 2013 Large SUV segment

hyundai-santa-fe-kia-sorento-sales-europe-jan-sep-2013The large SUV segment is down hard in 2013, losing almost a fourth of the segment’s sales, an even larger decrease than the large MPV segment, and more than double the loss of the premium large SUV segment, which sells almost six times as many cars as the non-premium brands.

The only model to increase sales in 2013 is the SsangYong Rexton, thanks to the new generation Rexton W that hit the showrooms in 2013. It is still far away from its peak of almost 19.000 sales in 2005.

The Hyundai Santa Fe is still the leader of the segment, increasing its lead over its cousin Kia Sorento, although both are also far away from their peak years. The Santa Fe had its best year in 2006 with almost 50.000 sales, and the Sorento peaked in 2005 at close to 45.000 sales. As you can see, in 2013, the whole segment sold less than 32.000 units.… Continue Reading …

European sales Jan-Sep 2013 Large SUV segment

hyundai-santa-fe-kia-sorento-sales-europe-jan-sep-2013The large SUV segment is following the path of the large MPV segment, decreasing 20% to just below 25.000 units in the first three quarters of 2013, but the premium brands are to thank for that. The premium large SUV segment sells five times the volume of the non-premium brands. While large MPV’s are mainly Europe-only models with the exception of Voyager, for most of the large SUV’s Europe is just an afterthought. More large SUVs are sold in the US and the Arabian Gulf states during a tennis game between President Obama and Secretary General Al Zayani than in 12 months in Europe.

Of the top players in the segment, only Hyundai Santa Fe is able to withstand the slide, with 635 more sales than in the same period last year, thanks to the introduction of the third generation, which is esthetically a huge step forward from the previous versions, which looked like someone had put them in an oven and they melted.

Kia Sorento has never been able to repeat the success of its first generation, due to unmemorable design. Sorento design stands out in the Kia showrooms, but not in a positive way and it is in desperate need of a Peter Schreyer make-over. But then again, could Kia care less about the European performance of Sorento, with 81.380 sales in the United States (-8%) in the first three quarters of 2013 vs. just 6.102 sales in Europe (-27%)?… Continue Reading …