Car sales statistics for the large SUV / crossover segment in Europe, updated every quarter.

European sales 2017-Q1 large SUV segment

Large_SUV-segment-European-sales-2017_Q1-Ford_Edge-Hyundai_Santa_Fe-Kia_SorentoAt just 16.400 sales in Q1 of 2017, the large SUV segment is one of the smallest in Europe, in contrast to the US where it’s almost the largest segment as Americans buy almost 30 times as many of these cars than Europeans do. And every single model in the US midsized (yes, they have an even bigger segment above these) crossover segment top-13 (out of 17) outsells the entire European segment combined. Still, at +41% in the first quarter of 2017, this is one of the fastest growing segments in Europe, although that’s all thanks to one newcomer. This newcomer also breaks the Asian domination of the segment to put an American model on top in Europe for the first time ever. The Ford Edge has stormed up the charts since its launch halfway through 2016, but was unable to claim the full year top spot. But in the first quarter, the Edge has taken a controlling lead with over 31% share of the segment and more than 1.000 units ahead of its nearest rival.

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European sales 2016 large SUV segment

Large_SUV-segment-European-sales-2016_Q3-Kia_Sorento-Hyundai_Santa_Fe-Ford_EdgeLarge SUVs are just a small part of the European market, making up just 0,36% of the industry, but at +16% in 2016, it grows faster than the overall market at +6,2%. Across the Atlantic, these vehicles make up 10,3% of the US market as Americans buy 33 times more of these SUVs than Europeans do. And every single model in the US midsized (yes, they have an even bigger segment above these) crossover segment top-14 (out of 17) outsells the entire European segment combined. If in the US 3 out of the top-4 models are from domestic brands, in Europe the South-Koreans have dominated this segment for years. Thanks to sales up 10%, the Hyundai Santa Fe reclaims the segment lead from its sibling Kia Sorento, down 7% despite being two years younger (2014 vs 2012). At the end of Q3 the Sorento was still on top with a very thin margin, but the Santa outsold it in Q4 for the second straight quarter to finish the year on top. However, Hyundai-Kia has lost 7,5 percentage points of its share of the segment compared to last year, and the culprit of this loss can be found in third place.

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European sales 2016 Q1-Q3 large SUV segment

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Sales of large SUVs are picking up back as 2016 progresses. After a 9% loss in Q1 and a 15,5% increase in Q2 the segment increases again by 15,6% in Q3 to bring the year-to-date growth to 8%, better than the overall market at +7,5%. All the existing and remaining models have single digit increases or losses, as all of the segment’s growth and more can be accounted for by the arrival of the Ford Edge. This newcomer has climbed up to third place, which means we’ve had a different #3 in each of the quarters this year, while the leaders have remained unchanged so far. In Q1 the Mitsubishi Pajero was on the podium, after Q2 the Toyota Land Cruiser had taken over, and now the Edge seems dedicated to hold on to this position for the rest of the year. The Hyundai Santa Fe actually outsold the Kia Sorento in Q3 and the two platform siblings are now separated by just 65 units year-to-date.

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European sales 2016 first half large SUV segment

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Sales of large SUVs are back into positive figures in the first half of 2016 after falling in Q1. Still, a 2% increase is slower than the overall market at +8,8%, but keep in mind segment sales surged 23% in 2015 thanks to the new generation Kia Sorento. The Sorento holds on to its segment leadership with sales up 5% while its sister model Hyundai Santa Fe loses 11%, but that’s only because it lost big in the first quarter of this year. In Q2, the Santa Fe improved its year-over-year volume by 2%. The two South Korean models still hold over 63% of the segment in Europe, not surprising considering they are unibody crossover while their nearest competitors are traditional body-on-frame SUVs; more capable off-road, but less efficient and less comfortable.

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European sales 2016 Q1 large SUV segment

Large_SUV-segment-European-sales-2016_Q1-Kia_Sorento-Hyundai_Santa_Fe-Mitsubishi_PajeroThe large SUV segment in Europe shrinks 9% in Q1 of 2016 while the overall market grows by 8%, after the segment grew a healthy 23% in 2015. Only two models improve their volume on the same quarter of last year: the new leader Kia Sorento, boosted by the all-new generation, and the evergreen Mitsubishi Pajero. That leaves last year’s leader Hyundai Santa Fe in 2nd place with sales down 22%, probably thanks to cannibalization from both the new Sorento and the new Hyundai Tucson, even though that model is a class smaller. I have no substantiated explanation for the rebound of the Pajero, which started last year when it gained 22%. A small facelift hasn’t exactly turned the already 10 year old model into a hot fresh thing, especially since the engines are simply carried over.

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European sales 2015 Large SUV segment

Large_SUV-segment-European-sales-2015-Kia_Sorento-Hyundai_Santa_Fe-Toyota_Land_CruiserWith its small volume, the Large SUV segment in Europe is one of the most volatile. It shrunk 24% in 2013 before rebounding 22% in 2014 and another 23% last year. The segment is 100% Asian manufacturers and heavily controlled by Hyundai-Kia, which increase their combined share to 65,7% in 2015. The Kia Sorento is the new leader of the segment with sales up 76% to take more than a third of the segment total sales in Europe, helped by the new generation launched last year. It leapfrogs the Hyundai Santa Fe which has led the segment for the three previous years. Together, the couple has taken the two top spots of the segment for 7 years in a row now.

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European sales 2015 Q1-Q3 Large SUV segment

 

Kia_Sorento-Hyundai_Santa_Fe-european_car_sales-2015-large_SUV_segmentThe large SUV segment in Europe keeps recovering from their years of declines with sales up 33% in Q3 and 30% so far in 2015. Two thirds of the increase is thanks to a single model: the new generation Kia Sorento, which manages to topple its corporate sibling Hyundai Santa Fe from the top spot of the segment for the first time in 4 years. Behind these two South-Korean models which take two thirds of the segment volume, the Toyota Land Cruiser in under fire from the Mitsubishi Pajero, which had already taken third place in Q1 but lost it to the Land Cruiser in Q2. In Q3, the Pajero was the best seller of the two, but not enough to overtake its rival.… Continue Reading …

European sales 2015 first half Large SUV segment

Kia_Sorento-auto-sales-statistics-EuropeSales of large SUVs in Europe are rebounding from a year-long decline, with sales up 28% in the first half of 2015. Only one of the 6 carryover models shows a decrease, the others are all enjoying double digit growth. The Hyundai Santa Fe is under threat from its family member Kia Sorento, thanks to that model’s all-new generation. The Sorento already outsold the Santa Fe in April and June and its 70% year-over-year increase compared to the outgoing model places it less than 10% off the segment pole position, even with the Santa Fe adding a still impressive 37%. The Korean siblings are the two fastest growing models in the segment, and together they held a whopping 71% share of the large SUV class in Q2, up from 66% in Q1 and 58% last year.… Continue Reading …

European sales 2015-Q1 Large SUV segment

After several years of declines, the large SUV segment in Europe is back sharply, increasing by 18% in 2014 and another impressive 37% in the first quarter of this year. Not exactly as flat as I had thought it would be…. The two dominating South-Korean models increase their stranglehold on the segment, as two of every three large SUVs sold in Europe come from Hyundai-Kia.

hyundai-santa-fe-kia-sorento-sales-europe-2015_Q1The Hyundai Santa Fe adds 66% to its sales as supply shortages have been resolved, while the Kia Sorento is also up more than 50% on sell-out pricing of the outgoing model and the arrival of the all-new generation in February. The Sorento now sells more than double of its nearest competitor, the Mitsubishi Pajero,… Continue Reading …

European sales 2014 Large SUV segment

The large SUV segment in Europe has rebounded strong from its record low in 2013, with sales almost back up to 2012 levels and the first year-over-year increase since 2006. This year sales should consolidate before improving further in 2016 thanks to the introduction of new and redesigned models.

Large_SUV-segment-European-sales-2014-Hyundai_Santa_FeThe Hyundai Santa Fe increases its hold on the segment now that its limited supply has somewhat been relieved. The Santa Fe now holds a share of almost 35% of the segment, which should drop slightly this year as the model awaits its facelift at the end of 2015. The new generation Sorento will reach showrooms in the second quarter and may help increase the combined share of Hyundai-Kia even beyond the current 59% of the segment’s sales.… Continue Reading …