Car sales statistics for the coupe and convertible segments in Europe, updated every half year.

European sales 2014 Coupe segment

The shift from mainstream to premium is best visible in the coupe segments, where sales of coupe models from mainstream brands have dropped by almost one fourth last year, while sales of premium brands have increased by a third to become more than twice as big a segment.


Photo credit: Auto Express

All models in the mainstream coupe segment lost volume in 2014, as the ranking has remained virtually the same as last year. The Opel/Vauxhall Astra GTC still leads ahead of the Renault Megane Coupe and the Volkswagen Scirocco, all three with sales down less than the overall segment.

The Peugeot RCZ holds on to its fourth place, as its nearest competitors all lose more than half of their volumes, with the Hyundai Veloster taking the hardest hit and being overtaken by the Renault Laguna Coupe. The Nissan 370Z fares the least bad of all coupes, with sales down just 3% or 14 units despite its age. The 370Z is now not too far behind the Subaru BRZ anymore, its closest Japanese rear-wheel drive competitor.… Continue Reading …

European sales 2014 Convertible segment

Sales of convertible cars have slowed their decline in 2014, but the segment still has reached a record low for the continent. An easy explanation for this is the crisis that has hit many European manufacturers hard, so they can no longer afford to spend a lot of development and marketing Euros on slow selling models, even if they could work as image-builders for the brand. Faced with the decision whether to develop a low-volume cabriolet or a potential high-volume crossover, most of the mainstream manufacturers have opted for the latter.

European-sales-convertible-segment-2015-Fiat_500CIt doesn’t help that droptop models don’t sell outside of Europe and the US, which means that the market remains limited to just Europe in the case of the French brands, who used to make some of the most popular cabriolets on the market with the Peugeot 207CC and 307CC / 308CC or Renault Megane CC. As these models are being phased out without any word on a ragtop version of their successors, sales of convertibles in France are down the harshest of all markets.

The Fiat 500C continues to lead the segment, although it’s technically not a 100% cabriolet, because its B-pillar and C-pillar remain intact as its roof is basically not much more than a large sliding canvas sunroof, a similar system as the DS3 Cabrio.… Continue Reading …

European sales 2014 first half Coupe segment

Nissan-370Z-auto-sales-statistics-EuropeAfter a decline of 31% in 2013, the coupe segment in Europe sinks even further down this year, losing another quarter of its volume in the first six months. Again, all models in the top-10 are down double digits, with the exception this time of the Nissan 370Z thanks to a facelift. This is however still the slowest seller of the top-10.

The top-5 ranking remains stable, with the Opel/Vauxhall Astra GTC still in charge of the segment, and the Renault Megane Coupe and VW Scirocco completing the podium.

The Toyota GT86 and Subaru BRZ twins are already back down again, as customers eagerly await a convertible version of either one of them. Rumors are, that Toyota would like to build one, but is dependent on Subaru, who actually builds both cars.

The Camaro may be the best performing Chevrolet with sales down “just” 12%, as the South-Korean models all suffer bigger losses due to the announcement of the brand’s withdrawal from the market next year. The Camaro and Corvette are here to stay, according to General Motors.… Continue Reading …

European sales 2014 first half Convertible segment

Opel-Cascada-auto-sales-statistics-EuropeAfter a tiny 1% increase in 2013, European convertible sales are back down 12% again in the first half of this year. The top-3 of the segment remains unchanged, as the VW Golf Cabriolet has held on to its advantage over the Beetle softtop. I had thought the Opel/Vauxhall Cascada would be able to challenge the two Volkswagens this year, but so far it lags far behind, as theVW still sells almost twice as many Golf convertibles as Opel and Vauxhall sell Cascadas.

The Citroën DS3 Cabrio, which moved up to the fourth position in 2013, is already down 29% again, also losing a spot to the 308CC. Awaiting the new, fourth generation MX-5, the little Japanese roadster doesn’t seem to suffer that much, as it’s relatively stable at -4%.… Continue Reading …

European sales 2013 Coupe segment

The coupe segment in Europe is suffering hard, down 31% in 2013 when compared to 2012. All models are down double digits with the exception of the Toyota GT86 and the Subaru BRZ, which were introduced in the second half of 2012.

Opel-Astra-GTC-Europe-sales-coupe-segmentAs a result, the ranking of the segment remains almost unchanged, with only the Japanese twins each moving up one place, and the Honda CR-Z tumbling down the ranking. The Opel/Vauxhall Astra GTC holds on to the lead, followed by the Renault Megane Coupe and the Volkswagen Scirocco and the Peugeot RCZ.

The Hyundai Veloster and Renault Laguna take the hardest hits, each seeing its sales approximately cut in half, while the aforementioned CR-Z hybrid coupe loses two thirds of its volume year-over-year.… Continue Reading …

European sales 2013 Convertible segment

VW-Golf-Cabrio-sales-European-convertible-segmentThe convertible segment in Europe remains virtually stable from 2012 to 2013, but the ranking is shuffled by the introduction of new models and large declines of existing models. Volkswagen is the convertible segment’s biggest brand, with no less than three cars in the top-1o, including the 2 best selling models. The VW Golf Cabriolet holds onto its lead, but barely. A 43% drop in its sales gives the VW Beetle the opportunity to come within 150 units of the top spot. Of course, the new generation Beetle (which losses the “New” in its previous name as New Beetle), is largely responsible for the decline in Golf Cabrio sales, as customers seem to prefer the newer model of the two. It would be interesting to see which of these two softtops finishes 2014 in the lead.

The Smart Fortwo Cabrio sells exactly 4 units less than in 2012 and holds on to its third place of the segment, now trailed by the Citroën DS3 Cabrio, introduced late 2012. The little Citroën outsells each of its Peugeot convertible hardtop siblings 207CC and 308CC, which are starting to show their age and are both down more than 30%.… Continue Reading …