Sales of premium large SUVs in Europe have rebounded in the first quarter of 2014, up 11% compared to a similar decline over the full year 2013. Just like in the compact premium SUV segment, there is a complete shuffle of the ranking, with the top 10 of the segment all changing position.
Whereas the BMW X3 has fallen from its throne in the smaller segment, its larger sibling BMW X5 has committed a coup d’etat by leapfrogging its main competitors to jump from fourth position at the end of 2013 straight into the segment leadership. The new generation has sold almost double what the outgoing generation sold in the same period last year.
Also almost doubling its sales thanks to a new generation and rising from fifth position into second place is the Range Rover Sport. [Read more…]