European car sales analysis August 2017 – models

European_car_sales-August-2017-Dacia_SanderoAfter looking at the August 2017 car brand sales in Europe, let’s zoom in on individual model sales figures. The major thing to notice in the top-3 is the arrival of the Skoda Octavia behind the usual suspects VW Golf and Renault Clio. If last month the Octavia set a new personal best ranking with a 4th place, it immediately breaks that record in August, landing on the European podium for the first time since the nameplate’s was launched in 1996. The facelift with the double headlights must really have struck a chord with European buyers. In fourth place, the Volkswagen Tiguan equals the record ranking it also hit last April, and it’s Europe’s best selling crossover for the third time this year after April and January, and for the sixth time ever, after August, October and November of 2016. But wait, there’s one more record breaker in the top-5: the Dacia Sandero climbs two more spots on the personal best it set last month and is in the European top-5 for the first time ever. This also makes it a Renault-Dacia 1-2 in the subcompact car segment, as the Sandero outsells overall top-5 regulars like the Volkswagen Polo (#6), Opel/Vauxhall Corsa (#8) and Ford Fiesta (down to a record low of 32nd place), as well as other rivals like the Peugeot 208 (#9) and Toyota Yaris (#10). Granted, the Polo and Fiesta suffer from model change-overs and the Corsa is getting a bit long in the tooth, but that still doesn’t really discount the Sandero’s top performance with a gain of 23,3%.… Continue Reading …

European car sales analysis August 2017 – brands

European-car-sales-graph-August_2017European car sales are up by 6% in August 2017, the largest year-over-year increase in the last 3 months, and the fourth straight month of growth for the European market. August being the traditional holdiday month for Europeans, especially those in the South, it’s by far the slowest month of the year in terms of volume. Just 893.000 cars were registered in August 2017, more than a million fewer than last March. The year-to-date figure now stands at 10,54 million sales, up 4,1% on the first eight months of 2016. Among the five biggest markets, Italy (+15,8%) and Spain (+13%) showed the strongest improvements, as France (+9,4%) also outgrew the market, and Germany (+3,5%) improved at a lower pace, but the United Kingdom (-6,4%) is once again going in the opposite direction. Including the smaller markets, Lithuania (+34,4%) and neighbouring Latvia (+25,8%) showed the strongest growth, split by Iceland (+28,8%). Besides the UK, other markets in a negative trend are Ireland (-21,3%), Denmark (-12,1%), Cyprus (-10%), Belgium (-8,1%) and Romania (-3,3%).

Renault-Nissan is the biggest gaining manufacturer for the first time since last March, although the company has held on to its top spot in the year-to-date rankings ever since. In August, Renault-Nissan’s gain is more than 10.000 sales ahead of the next best performer, Volkswagen Group, while Daimler AG is not far behind the latter, leaving last month’s big winner Toyota Motor Company off the podium this month. In terms of relative growth, Aston Martin doubles up for the second consecutive month, while the two Chinese manufacturers SAIC and Geely also outperform. SAIC’s MG brand comes from a low base, selling just a few hundred cars a month in the UK only, while Geely benefits from its investments in the Swedish Volvo brand and the small British Lotus sportscar brand.

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China car sales analysis August 2017

China-car-sales-graph-august_2017The Chinese car market grows for the third consecutive month in August 2017, with a 6,5% increase to 1,87 million sales. That brings the year-to-date total to almost 14,5 million sales, an increase of 3,7% on the same period in 2016. Looking at the final four months of last year, they were exceptionally good in terms of sales volume due to the pending reduction of the tax cut on small vehicles (engines of less than 1,6 liters). The tax, which was temporarily halved to 5%, increased to 7,5% on Jan. 1st 2017 and will return to its normal rate of 10% on Jan. 1st 2018. This may give the Chinese car market another boost in the final few months of this year, but will it be enough to keep the market from decreasing for the first time in a couple of decades? The year-end rally in 2016 pulled forward a lot of sales, which translated in a slow start of 2017 and that may be difficult to make up in the final few months of the year. Back to August: crossovers and SUVs continue their boom with an 18% increase to 760.700 sales, but for only the second time this year, after February, sedan sales also improved, up 4% to 954.800 units. The MPV segment remains weak with a decline of 19% to 155.200 sales. Within those sales figures, electric cars and PHEVs also showed a impressive improvement of 76% in August, to almost 68.000 sales. EVs were responsible for most of that growth, as sales increased 96% to 56.000, compared to a 22% increase for PHEVs, to 12.000. These figures add up to 260.000 EV and 59.000 PHEV sales in China so far this year, an increase of 30% on the first 8 months of 2016 and 2,2% of the overall market. The Beijing government has set a target of 6,7% in 2020 and as much as 20% by 2025, helped by a carbon credit scheme that will be imposed in 2018.

The Seasonally Adjusted Annualized selling Rate in August stood at 24,9 million, the highest since last January and up almost a million on July. The share of domestic automakers in August was 38,5%, the lowest figure in the past 13 months and down from 39,15% in August 2016. However, it’s worth noting that the share of domestic brands in the crossover segment is an impressive 56%. Despite their success in this hot segment, sales of domestic brand vehicles across all segments trailed the market growth at +4,7%, though still beat the US brands at +2,8% and the South-Korean brands at -27,2%, their lowest rate of decline since last February. With European brands up 8,7%, most of the growth in China came from Japanese brands at +25,3%.

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European car sales analysis July 2017 – models

Skoda_Octavia-European_car_sales_statistics-2017After looking at the July 2017 car brand ranking in Europe, let’s discuss sales figures of individual models. Like in May, Volkswagen places 2 models on top, with the Polo in run-out mode to prepare for the new model that will arrive in showrooms shortly. With places 4 through 7 all within a margin of just 600 sales, we find a surprise in fourth place, as the facelifted Skoda Octavia improves its ranking record. Its previous best was a 5th place achieved in Oktober 2013 and August 2015. The Nissan Qashqai ranks 5th for the second time this year and frankly outsells its closest challenger Volkswagen Tiguan, which is out of the top-10 for the second month in a row and only 1.100 sales ahead of the Peugeot 3008, the fastest growing nameplate in the top-75. As the Opel/Vauxhall Corsa is suffering from its advanced age compared to much fresher rivals, it is down to 6th place of its segment, behind even the Dacia Sandero and Toyota Yaris. The latter of these two is the biggest winner in the top-10 with a gain of 15% thanks to its facelift. The Corsa is also challenged by its new stablemate Citroën C3 in 13th place. … Continue Reading …

European car sales analysis July 2017 – brands

European-car-sales-graph-July_2017July marks the third consecutive month of growth for European car sales, and the sixth this year. A total of 1,19 million cars were registered in the 28 countries of the European Union and EFTA, an increase of 3,2% on last year. This brings the year-to-date tally to 9,56 million sales, up 4% on the first seven months of 2016. Among the five biggest markets, Italy (+15,8%) and Spain (+13%) showed the strongest improvements, as France (+9,4%) and Germany (+3,5%) also outgrew the market, but the United Kingdom (-6,4%) suffered another blow. Including the smaller markets, Greece (+19,7%) was once again the best performer, while Ireland (-7,2%), Switzerland (-4,6%) and Denmark (-3,3%) are the only other three markets to lose volume on last year.

Toyota_CHR-auto-sales-statistics-EuropeAmong manufacturers, Toyota Motor is the best performer in terms of absolute growth, although Renault-Nissan is only a handful of sales behind and Daimler AG remains pretty close as well. The first two add more than 10.000 sales to their July volume of last year, while the latter grows by close to 9.600 sales. On the other end of the scale, Ford Motor Company loses more than 7.000 sales as its best seller Fiesta is in a model change phase which temporarily hurts its deliveries. BMW Group loses almost 1.200 sales and Honda continues to lose volume for the 7th month this year. In relative terms, Aston Martin is the only manufacturer to more than double up, while Tesla Motors adds 63% and General Motors‘ US brands Cadillac and Chevrolet (sports cars and SUVs) grows by almost 50% from its low base. Mahindra & Mahindra is hurt by slowing sales of its South-Korean SUV brand SsangYong and is the fastest declining manufacturer, followed by Ford Motor Company and Honda.

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China car sales analysis July 2017

China-car-sales-graph-July_2017After two months of slumping sales in April and May, the Chinese car market recovers with two months of increases in June and July. July sales are up 5,4% on 2016 and a whopping 30,8% on July 2015, which was especially depressed when the Chinese stock market crashed, before the Beijing government stepped in with their tax reduction on vehicles with small engines. A total of 1,65 million new passenger cars were sold last month, naturally a new record for July sales in China. The year-to-date total now stands at 12,59 million sales, an increase of 3,4% on the first seven months of 2016. The Seasonally Adjusted Annualized selling Rate stands at 24 million in July, the highest figure since January. SUVs and crossovers are once again the main (and only) winners in April with sales up 18% to 689.500 units, while sedans decline for the fourth consecutive month at -0,3% to 824.900 sales and MPV sales continue to plunge at -11% to 136.500. New Energy vehicle sales improved 55% to 57.000 units, as EV sales gained 70% to 45.000 units and PHEVs rebounded for the second straight month at +16% to 12.000 sales. Year-to-date, EV and PHEV sales in China are up 22% to 251.000 sales, of which 204.000 EVs (up 34%) and 47.000 PHEVs (down 13%). Sales of domestic automakers were up 9,5% and their share is up from 38% to 39,5%, although that is the lowest share since last January. Japanese brand cars are up 16,3%, sales of US brand cars are up 3,9% and of European brand cars are up 0,9%, while sales of South-Korean brand cars are down 46,7%.

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European sales 2017 first half: Exotic and Sports Car segments

After a booming first quarter of 2017, sales of exotic cars in Europe have stabilized with a 2% decrease in the second quarter. First half sales are still up, but by “only” 18%, to 3.951 units. We already had a new segment leader in Q1 with the all-new Aston Martin DB11, but in Q2 we crown yet another new leader, as the Ferrari 488 has topped the charts for the first time in its career. Ever since it replaced the former segment leader Ferrari 458 Italia, the Bentley Continental GT had topped the charts. Until this year, that is. After a stable Q1, the Continental loses 23% of its volume in Q2, which leads to an 11% loss year-to-date. The next generation will be revealed at the Frankfurt Auto Show in a few weeks time and will arrive in Bentley showrooms next year. The DB11 slows down slightly in the second quarter and was even outsold by the Continental GT in Q2 (by just 6 sales), but is expected to rebound later this year when deliveries of the AMG V8 twin turbo engine pick up steam. The only other model in the segment to sell more than 100 units per quarter is the Lamborghini Huracan in fourth place with a 12% increase in the first half.

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European sales 2017 first half: Passenger Van segment

Passenger-van-segment-European-sales-2017-Volkswagen_T6-Fiat_Ducato-Mercedes_Benz_V_ClassSales of large passenger vans in Europe continue their double digit growth thanks to ongoing success of existing models and a rejuvenation of a number of players. A 36% growth in Q2 brings the first half 2017 figure to 137.832 sales, up 34% on the year before. The three top sellers all grow slower than the segment and lose share but remain dominant with a combined 54,9% share (down from 68,3%). The Volkswagen Transporter T6 and its luxury derivative Multivan add just 5% to their sales of last year and lose 7,2 percentage point of market share, but still sell more than 50% more than their closest rival. Even when combining the Mercedes-Benz Vito Tourer with its luxury derivative V-Class, Volkswagen maintains a comfortable lead. And while VW may lose share, its volume is still growing despite the increased competition from the all-new PSA-Toyota vans. The Fiat Ducato reclaims the 2nd spot in Q2 as it is boosted by sales of camper vans in spring and beginning of summer, a segment in which the Ducato is ultra dominant.

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European sales 2017 first half: Premium Large SUV segment

Large_Premium_SUV-segment-European-sales-2017-BMW_X5-Audi_Q7-Volvo_XC90After 3 years and one quarter of booming growth, the premium large SUV segment in Europe has hit a roadblock. Sales were down 6% in Q2, pulling down the year-to-date growth rate to just 2%, less than the overall market. A total of 150.235 large luxury SUVs were sold in the first half of 2017. The BMW X5 is on its way for a fourth consecutive year on top of the ranking, ever since the current generation was launched. The Audi Q7 jumps from 4th place in the first quarter to 2nd in the second quarter and also grabs that position in the first half ranking, outselling the Volvo XC90 (down 30% in Q2) and Range Rover Sport (down 13% in Q2). The XC90 has seen a similar drop in the US, where they blamed it on limited availability due to worldwide demand, especially for the T8 plug-in hybrid version, but the same seems to be happening in Europe now. With less than 1.000 monthly sales, China can’t be responsible for the limited availability in Europe and the US, so there must be another explanation. We’ll keep you updated as we find out more.… Continue Reading …

European sales 2017 first half Premium Midsized and Compact SUV segments

Midsized_Premium_SUV-segment-European-sales-2017-Volvo_XC60-Mercedes_Benz_GLC-Range_Rover_EvoqueThe midsized premium SUV segment continues to outgrow the overall market with a 12% increase in Q2 and a 20% increase in the first half of 2017, to 276.300 sales. The two segment leaders consolidated their grip on the segment as both showed double digit growth while their closest four rivals all showed double digit declines. As a result, the #1 and #2 hold a combined 40% of the segment in Q2 and 37,3% in the first half. Amazingly, the Volvo XC60 reclaims the top spot it lost to the Mercedes-Benz GLC in the first quarter. Keep in mind that almost all of these sales are the outgoing model, as the new generation had only just arrived in showrooms by the end of the first half. And the GLC figures also include sales of the GLC Coupe, which makes the Volvo figures even more impressive. If the changeover to the new generation happens smoothly, the XC60 could finish on top of the ranking for the fourth consecutive year, and potentially with more than 100.000 sales for the first time ever. The Audi Q5 took third place in the second quarter but still lost 17% on the sales figures of its predecessor in the same period last year, and it’s not enough to kick the Range Rover Evoque off the year-to-date podium.

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