This add popped up while I was browsing around this morning, and made me think whether it is important to have a unified brand design which is represented in all your products. Take this Ford SUV line-up as an example. You have the compact, swoopy (relatively, of course) Escape with a 4-piece grille, the angry-looking Edge sporting Ford’s toughened-up Aston / Audi-inspired SUV grille, the Explorer whose design was meant to mimic the Range Rover and its perforated grille, and the old-fashioned, ladder framed Expedition sporting the simple grille that used to be the staple of Ford SUVs. Four models, four different looks. But is that a bad thing, necessarily?