After looking at the January US sales by brand last week, now it’s time to look at sales broken out by model.
- Honda Civic – the largest gain from among the models in the top 30, the Civic sold 43.0% more units in January 2016 than it did a year prior, rising to 5th in the monthly standings, just one short of the highest-ranked non-truck (Toyota Camry). Clearly the new model is a big success with the customers!
- Nissan Rogue – the rise and rise of the Rogue continues, as the model once again finishes just outside the top 10. It even finished ahead of the 2015 segment-leader, Honda CR-V.
- Chevrolet Malibu – the new model finally hits the market, rising 18 places in the rankings compared to Dec’15 and entering the top 20. The real test will come in the coming months, as we see whether the Malibu can hit the top 15.
- Most Dodge models, with the exception of the Dart – Dodge must have had quite the sale in January, as all of its top-selling models did pretty great compared to Jan’15… with the exception of the Dart, showing that maybe Marchionne is correct in killing it off?
- Nissan Maxima – with sales more than double those in Jan’15, it seems the consumers are liking the new model and its fake-looking rear pillars.
Sales in the compact SUV segment rose by 15% between 2014 and 2015, considerably faster than the industry average of 5% – not bad for what is the largest segment in the US by quite some margin. In addition to being the largest by volume, it is also one of the largest by number of models offered: 22 distinct models were offered over the past two years. Its success, and the proliferation of offering from carmakers, is driven by a long-term trend wherein mainstream consumers are moving away from the traditional “family car”, a mid-sized sedan, towards crossovers which offer greater practicality, flexibility and desirability. In fact, many offerings in this segment are little more than slightly taller, slightly butcher wagon version of mainstream models: the Honda CR-V was the first and remains the prime example of this kind of approach. On the other end are cars like the Nissan Xterra and Toyota FJ Cruiser, attempts by those carmakers to appeal to the outdoor, adventure-seeking crowd with funky styling and sturdy, body-on-frame construction; however, these models have long been losing popularity and will most likely be discontinued before long.
Sales in the subcompact SUV segment rose by an astonishing 214% between 2014 and 2015, driven by the introduction of five new models to the market in 2015, which more than tripled the number of models to seven. It is clearly a fast-evolving segment, but no longer a niche one with almost 300,000 sales in 2015. In fact, it is entirely conceivable this segment will reach 500,000 units in 2016 as new carmakers enter the segment, and more and more consumers switch away from their mainstream hatchbacks and downsize from their compact SUVs. [Read more…]
US car sales were down 0.4% to 1,148,087 cars and light trucks in January, the first year-on-year decline since August 2015 and only the third such month in the past two years. However, when viewed against the backdrop of a declining stock market and the storm of the snowstorm of the century on the East Coast, that the market fell by as little as it did actually seems like a great performance. The decline was partially due to one less weekend than last year, and as a result the Seasonally Adjusted Annual selling Rate was up from 16.71 million in January 2015 and from 17.32 million last December to 17.55 million, the highest January SAAR since 2006.
Please note: for those of you interested in US auto sales statistics, Bart & Kriss have been working very hard these last couple of months to add US brand- and model specific pages to the already existing European and Chinese car sales data pages. Use the drop-down menu on the top right-hand corner of this site to browse for car sales data of every brand and model sold in the US since 2003.
January records were set by Nissan (92.770 sales) and Hyundai (45.011 sales), while FCA posted its 70th straight gain with an increase of 6.9%, thanks to increases by Jeep, Dodge and RAM, as Chrysler and Fiat volumes were down. [Read more…]
Sales in the premium limousine segment fell by 12% compared to 2014, the worst performance from among all premium segments. However, things are definitely looking up for the segment in 2016, with the new BMW 7-series picking up more sales after a late-2015 market debut, and planned market introduction of further two new models: Porsche Panamera and Genesis G90, replacement for the Hyundai Equus. [Read more…]
Sales in the premium large segment fell by 11% compared to 2014, a pretty bad, but maybe not unexpected performance given that most cars in this segment are either getting long in the tooth, or are on the verge of being replaced with new models. With the new Mercedes-Benz E class, Volvo S90 and Jaguar XF about to go on sale in the first months of 2016 it is reasonable to expect the segment’s fortunes to pick up soon. [Read more…]
Sales in the premium mid-sized segment rose by only 2% compared to 2014, better than the premium large and premium limousine segments, but worse than the premium compact segment and the industry average growth rate of 5%. What’s more, the segment may perform worse still in 2016, seeing as the only notable new model that will reach the US in the next year is the new Audi A4, which is not nearly as big of a player in the US as it is in other markets. [Read more…]
Sales in the premium compact segment rose by 30% compared to 2014, a standout performance amongst all premium segments, most of which saw sales fall between 2014 and 2015. Such a high growth rate was possible thanks to just two models increasing their sales by over 60% compared to last year, which made a big difference in a segment that is comprised of only four models. Sales in 2015 came close to but did not breach 100,000 units, less than a fifth of what carmakers sell in the premium mid-sized segment in the US, and only around a ninth of what carmakers sell in this segment in Europe. [Read more…]