The premium midsized car segment in Europe accelerates its decline in Q3 of 2017 with a loss of 9%, bringing its year-to-date figure for the first nine months also in the red at -1%. Nearly 539.000 midsized luxury cars have been delivered by European dealers so far this year. slightly declined in the second quarter of 2017, which leads to a slim 2% increase in the first half, to 378.426 sales. With the mainstream midsized segment down by 11% in Q3, this type and of vehicle continues to lose volume to crossovers. The Mercedes-Benz C-Class increases its share of the segment to over 26% as its 5% loss in the third quarter is better than the segment average, while its closest 3 rivals all drop by double digits. The success of the new generation Audi A4 has been short-lived with sales down 21% in Q3 and down 13% year-to-date. The BMW 3-series loses 14% in the third quarter but a new generation will arrive next year. Its coupe and convertible versions under the 4-series monicker are also down by 11% in the third quarter, when they were outsold by their Audi rivals A5, up 50% thanks to the new generation. The gap between those models has been narrowed to less than 3.000 sales and the A5 is fresh and has the momentum, so it may become a tight race for the segment #4 spot by the end of the year, although I think the 4-Series will prevail. One sidenote to the figures of the C-Class: they include sales of the coupe and convertible versions, which BMW and Audi sell under separate nameplates. When looking at combined figures, Audi consolidates its segment lead with 160.344 sales (-2%), ahead of BMW with 151.800 sales (-7,1%) and Mercedes-Benz with 141.488 sales (+5%). In Q3 BMW was in third place just behind Mercedes-Benz. [Read more…]
Archives for November 2017
The premium compact car segment in Europe loses volume for the third consecutive quarter in Q3 of 2017, with an 8% decline in sales. Year-to-date, the segment is down by 6% to nearly 671.000 sales. The ranking is relatively stable, but some individual models still show significant volume decreases or increases. The dominant segment leader Audi A3 is down 6% in the third quarter and its closest two rivals are closing in. The 2nd placed Mercedes-Benz A-Class improved 3% while the BMW 1-series saw stable sales in Q3. All three models have sold over 100.000 units so far this year and combined they control more than half of the segment. However, that does not paint the full picture, as Audi sells its hatchback, sedan and convertible models all under the A3 monicker, while Mercedes-Benz and BMW have split off some of those versions under different names. Mercedes-Benz is the segment leader in terms of brand sales, with the A-Class hatchback, B-Class MPV and CLA sedan and station wagon at 210.606 sales, stable on the year before. BMW follows closely with 205.950 sales of its 1-Series hatchback, 2-Series MPV and 2-series Coupe & Convertible as well as the i3 EV, down 2%.
The small crossover segment in Europe has definitely hit a ceiling as sales were up just 4% in Q3 even though a slew of new models has been launched during the past few months. For the first nine months of 2017, the segment is up by just 3% to a record 1,13 million sales. As those new entrants gain traction with deliveries, the segment should continue its growth into 2018, but logically even when the absolute growth stays strong, as the segment gets bigger it will get harder to keep up those double digit figures of recent years. After a 12% loss in Q2, segment leader Renault Captur is down by just 2% in Q3 thanks to its facelift. However, the #2 Opel/Vauxhall Mokka was just 1.700 sales behind this quarter, closing in on the YTD #2 spot by just 77 sales. For now, the Peugeot 2008 still holds that second place, but it was down by 12% in the third quarter and was almost down to 4th place as it outsold the Dacia Duster by only 1.500 units. The Duster returns to the black even though its replacement has already been revealed. YTD, the top-5 is relatively stable, including the Nissan Juke, despite being one of the oldest models in the segment. [Read more…]
The growth of the compact crossover segment in Europe slows down slightly in Q3 of 2017, but it’s still the second-fastest growing mainstream segment at +25% in the third quarter and +32% year-to-date. Almost 1,13 million compact crossovers have already been sold so far this year, virtually the same number as the small crossover segment whose growth curve has flattened. The Nissan Qashqai still tops the ranking and continues to win sales, but it’s losing share of the segment as it increased by just 8% both in Q3 and YTD. Its main rival Volkswagen Tiguan gained just 4% in the third quarter, as the new generation had just reached its full potential in the same period last year. Behind these two leaders, three players are having a pretty close race, selling within 2.000 units of each other in the third quarter. The Peugeot 3008 holds the final step of the segment podium and behind it, the Hyundai Tucson feels the Ford Kuga breathing down its neck in the third quarter as the Ford improves 11% while the Tucson sees stable sales. This top-5 holds almost two thirds of the segment with the rest of the top-10 holding nearly the other third as the remaining models make up just 2,6% of the segment. [Read more…]
The decline in the US car market resumed in October, and even though the 1.1% decline in sales was the mildest since May it was still an unwelcome return to trend after the surprising 6.3% growth in sales in September. The SAAR (Seasonally Adjusted Annual Rate) once again was over 18 million, suggesting a healthy market, but it remains to be seen whether the coming months will be more like September, or whether we will continue to see a steady slide in sales numbers.
After a strong rebound last year, sales of large MPVs are down for three consecutive quarters, including a 19% drop in sales in Q3 with all players down by double digits except for one. Just over 100.000 units were sold in the first nine months of 2017, a decline of 17% on the same period in 2016. The Ford S-Max holds on to the segment lead despite a 25% decline in Q3, a similar decline as its sister model Ford Galaxy, which was in fourth place for the quarter but remains in 5th place year-to-date. The share of the segment for the two Fords drops from 40,2% to 39%, while the VW Group twins improve their share from 40,8% to 45,2%. Keep in mind that the Volkswagen Sharan and Seat Alhambra are by far the oldest models still on sale in the segment, having been introduced in 2010, compared to late 2015/early 2016 for the S-Max and Galaxy. The Alhambra loses 14% in Q3 and is down to third place behind its sister model Sharan which is the only nameplate to improve this quarter at +1%. Year-to-date, the Seat is still ahead of the VW but they’re close enough to make it a battle for 2nd place by the end of the year.
Sales of midsized MPVs in Europe are down for the fifth consecutive quarter in Q3 of 2017, with a loss of 9%. In the first 9 months of 2017, nearly 580.000 units were sold, also down 9% from a year earlier. Only three nameplates increase their volume so far this year, of which two come from the same manufacturer, although they’re technically not related: the Renault Scenic/Grand Scenic and the Dacia Lodgy. After leading the segment in Q2, the Scenic is down into 2nd place in Q3 but that’s not enough to overtake the Citroën C4 Picasso for the segment #2 spot year-to-date, let alone that it’s able to retake the segment lead from the Volkswagen Touran. The last time the inventor of the segment, now already in its fourth generation, was the best selling midsized MPV in Europe was in 2013. If the Scenic fails to top the segment for the full year, it has the first quarter to blame, when it was only in 6th place due to supply issues after a fire at one of Renault’s suppliers. Keep in mind, both the C4 Picasso and the Scenic are available in 2 sizes, like the Ford C-Max and BMW 2-Series, while the Touran is one size only but Volkswagen also offers the slightly smaller Golf Sportsvan. When combined, the Touran and Sportsvan hold a quarter of the segment volume in the first three quarters of the year. [Read more…]
The midsized car segment in Europe is in continuous decline as it is in the US. An 11% drop in sales in Q3 leads to a 14% loss in the first three quarters of the year. So far this year, only 2 nameplates manage to improve year-over-year and all but one of the other models show double digit declines. In the third quarter, 2 of the top-3 manage to improve their volume, but the distant segment leader VW Passat is still down by 8% this quarter. It still holds a one third share of the segment and like its smaller sibling Golf outsells its closest rival by more than a 2-to-1 margin and like in the compact car segment that #2 is a Skoda. That means the Volkswagen Group controls almost half of the sales in this segment. However, the Skoda Superb was outsold in Q3 by the all-new Opel/Vauxhall Insignia, which moves back onto the segment year-to-date podium by passing the Ford Mondeo, down 17% for the quarter and down 22% for the year.
The compact car segment in Europe showed a 4% decline in sales in the third quarter of 2017 as it did in the second quarter as well, which means the year-to-date figure is down 1% the same period last year. Just over 1,8 million compact cars were sold in the first nine months of 2017. Segment leader Volkswagen Golf is back into positive territory with a gain of 6% in Q3 but is still down by 6% year-to-date. It still sells more double the figure of the #2 player in the segment as the Opel/Vauxhall Astra was lost a horrid 28% in Q3 and was down to fourth place this quarter. If it proves unable to turn its fate around, the VW Group looks set to grab the top-2 spots for the first time ever with the Skoda Octavia moving up to second place. The aging Ford Focus lost 3% in Q3 but will be replaced in 2018 so in fact its 1% decline so far this year is actually pretty impressive considering most of its rivals are much fresher. [Read more…]
Sales of small MPVs in Europe accelerate their decline in Q3 of 2017. After a 14% loss in 2016, a 10% decline in Q1, a 23% decline in Q2, the segment loses 35% in the third quarter, bringing the year-to-date figure to just over 190.000 sales, down 22% on last year as we continue to lose players in the segment. Surprisingly, one nameplate manages to improve its volume in Q2 and does so with double digits. The Ford B-Max, which has seen its sales decline every year since 2013, gains an impressive 34% in the third quarter, which makes it the best selling model in the segment for that period. However, that party won’t last too long as production of the model has ended last September. The traditional segment leader Fiat 500L is down at a similar rate as the rest of the segment and holds on to its 27% share of the segment. [Read more…]