The decline of sales in the Alternative Power segment slowed down somewhat in the third quarter of 2016 to just 6 percent, a much better (less bad) performance than the 21 perent drop in sales in Q2. That said, prospects for the segment still look pretty bleak because cheap gas keeps luring people away from EVs, hybrids and more fuel-efficient cars in general into larger crossovers, SUVs and pick-up trucks. Not even the new Toyota Prius, Chevrolet Volt or Tesla Model X seem to be able to stop that.
Archives for October 2016
Sales in the Large Sports segment kept level in the third quarter of 2016, which combined in the saled declines in the first two quarters resulted in a 13 percent fall in sales so far this year, making it the worst performing from among the Sports segments.
Sales in the Small Premium Sports segment fell by 9 percent in the third quarter of 2016, bringing the overall sales growth for the year down to 3 percent. Still, this is a much better performance than either the Sports Small segment (down 6 percent) or the Sports Large segment (down 13 percent). The prospects for this segment rest on how the public will like the newly-facelifted Porsche Boxster and Cayman (now with the “718” prefix), as well as the continued increase in popularity of the new Audi TT.
Sales in the Premium Large SUV segment rose by 11 percent in the third quarter of 2016, one percent faster than in the first two quarters of 2016. When you include Tesla Model X, which technically belongs in the Alternative Power segment, that rate of growth rises to 13 percent YTD – impressive in this era of downsizing. Moreover, the popularity of the segment is borne out in the sheer number of models offered by manufacturers: with a total of 24 models following the introduction of Maserati Levante and Bentley Bentayga, this segment is now one of the most populous.
Sales in the Small Sports segment declined by 4 percent in the third quarter of 2016, a recovery after the 15 percent decline recorded in the second quarter of the year. This means that the segment did better than the Sports Large segment but not as well as the Small Premium Sports segment, the only one of the three to record a rise in sales so far this year.
Sales in the Premium Mid-sized SUV segment rose by 12 percent in the third quarter of 2016, a slightly faster pace than in the previous quarter, but still slower than the 24 percent growth recorded in the first quarter. Overall, the segment grew by 15 percent YTD, slightly slower than the Premium Compact SUV segment, but faster than the larger Premium Large SUV segment. [Read more…]
Sales in the Premium Compact SUV segment in the US rose by 11 percent in the third quarter of 2016, slightly slower than in either of the previous two quarters, bringing the YTD growth rate down to 18 percent. This was nonetheless enough to keep the segment ahead of either the Premium Mid-sized SUV and Premium Large SUV segments. [Read more…]
Sales in the Premium Limousine segment rose sharply by 23 percent in the third quarter, making up for sales declines in the first two quarters, to produce a net 3 percent increase in sales over the first three quarters compared to the same period in 2015. What’s more, once the Tesla Model S is included (it technically belongs to the Alternative Power segment), sales growth rises to 12 percent over the course of the three quarters, while total sales rise from 43,285 to 64,360. What’s more, prospects for the segment look bright as both new releases from 2016 keep bringing in more and more sales: BMW 7-series and Cadillac CT6. [Read more…]
Sales in the Premium Large segment fell by 12 percent compared to the first three quarters 2015, down to 214,951. While this is a slower decline than that experienced by the Premium Mid-sized segment, it is a much worse performance than either the small 4 percent decline in sales experienced by the Premium Compact segment, or the modest 3 percent growth in sales recorded by the Premium Limousine segment. recording a slightly slower contraction in the second quarter compared to the first one (11 versus 18 percent, respectively). [Read more…]
Sales in the Premium Mid-sized segment fell by 12 percent in the third quarter, a slightly slower decline than in the first six months of the year. This was not enough, however, to prevent the segment from once again putting in the worst performance from among all Premium segments. Unfortunately for the segment, while positive sales growth of the new Audi A4 and the market debut of Jaguar XE and Alfa Romeo Giulia are helping bring in some new customers, they will not on their own be enough to make up for the sales plight of the segment leaders. [Read more…]