After discussing the US auto brand sales ranking for February, let’s zoom in on the models. In the top-3 we immediately see that the RAM Pickup has closed in on the Chevrolet Silverado‘s #2 spot with a 23.2% increase, compared to a loss of 5% for the Chevy. A little further down, the Toyota Corolla has reclaimed the #2 passenger car spot from the Honda Civic, despite the new generation Civic’s impressive 31.7% improvement on last year. Nissan Altima sales are flat, but it stays ahead of its rival Honda Accord, while the Nissan Sentra shoots past the Ford Focus to take third place for compact cars as both improve more than 30%. The Sentra was helped by its recent facelift, but also thanks to fleet sales according to Nissan. The Honda CR-V hits a February record, but that couldn’t save it from being outsold by the Toyota RAV4. The RAV4 is still about 7,000 units behind the Camry, but the company expects the crossover to become the brand’s best selling model within five years.
After rising quickly in the past 2.5 years, the Nissan Rogue takes a breath. According to Nissan, this is a result of the phase-out of the previous generation Rogue, which until now was still sold as a cheaper alternative under the name Rogue Select. Similarly, Infiniti suffered a loss as the Q40 is phased out, the previous generation G37 sedan. The Chevrolet Malibu is the biggest winner in the top-25 with more than 50% increase, while its smaller sibling Chevrolet Cruze is the biggest loser at -29%. A similar phenomenon happened at Hyundai, where the Sonata midsized sedan improved 25% in 19th place, while the compact Elantra lost 23.8% in 31st place. Contrastingly, at Kia the Optima (#40) lost 16.9% while the Forte (#50) improved 47.5%. [Read more…]