A new year is always a nice opportunity to reflect on the past year and in our case, that means looking at which cars have sold disappointingly slow in 2015 and which do we expect to disappoint in 2016. We’ll also look at which cars or brands have surprised from a sales volume point of view in a separate article.
Which cars had disappointing sales in 2015:
DS
Citroën split off its premium models into a stand-alone brand, but all it really did was just remove the Citroën name from two of the three cars they offer when they were given a slight facelift. The French didn’t bother to launch any new models, while the brand desperately needs some fresh product if they want to become a true luxury player. Unfortunately, nothing new is on its way and the DS6 compact crossover which could’ve saved the brand will stay a China-only model. Sales were down in 10 of the 11 months so far, with November the only exception, possibly thanks to those facelifts.The European luxury market is a tough place if you’re a non-German brand, so if you want to make it here, you’d better get your act together quickly, DS.
