Earlier this year, Honda launched the S660 roadster in its home market Japan. The 8.600 units of the small two-seater with a 660cc engine planned for this year were quickly sold out as Japanese buyers had obviously an appetite for the open-air kei car. Exports to Europe haven’t been ruled out, although there are rumors it will be fit with a 1.0-liter engine when it does make its way to the continent. Or to be exact: rumors of exports to Europe surfaced as a result of the possible bigger engine, as that engine wouldn’t make sense for the local Japanese market where it would no longer qualify as a tax-subsidized kei car.
The US market would also make sense as an export market considering the success of the Mazda MX-5 Miata and other roadster models, but American Honda has ruled out the possibility of importing the tiny roadster. John Mendel, executive vice president of American Honda, is quoted to say the S660 would be too small for the American market. “It might be better for India or China or somewhere else”, Mendel said. Besides being prejudiced and perhaps even offensive, this last comment is obvious bullshit, showing he has no idea of the automotive landscape outside of the US, because India and China are among the last places where a bite-sized roadster would make sense. [Read more…]