The European midsized car segment is the fastest declining segment in the market, contracting 8% in 2014 to the lowest figure ever and down more than 50% on as recent as 2007. Only four out of 21 models managed to increase year-over-year sales, and if the fact that the top-3 models now account for over 55% of segment sales isn’t enough as a sign of the segment’s defragmentation, no less than 7 nameplates are either already out of production or will be pulled from the market without a replacement soon: Honda Accord, Opel/Vauxhall Ampera, Renault Latitude, Chevrolet Malibu, Suzuki Kizashi, Seat Exeo and Chevrolet Volt.
That doesn’t mean the segment is officially dead, as there are also 8 new or facelifted models due in showrooms this year, while the new generations Volkswagen Passat and Ford Mondeo have just started customer deliveries. As a result, the midsize segment should be able to return to growth in 2015, making it the second time to do so since 2001. [Read more…]