Archives for August 2014

European sales 2014 first half EV segment

The Electric Car segment is the fastest growing segment in Europe in the first half of 2014, almost doubling in size compared to the same period of last year, and increasing its share of the European car market to 0,35%, roughly in in every 285 cars. The growth of the EV segment is actually speeding up, as 2013 sales were up “just” 74% on 2012.

Nissan-Leaf-EV-sales-Europe-2014The Nissan Leaf compact hatchback remains on top with over 7.000 units in six months time, an increase of 56% on last year, which was already more than double its 2012 sales, meaning the Leaf is on track for another record year. It is followed by the Tesla Model S, which has managed to top the Norwegian sales chart (of all vehicles, not just EV’s) again in March of this year. This was the third time ever the Model S has outsold all other cars in Norway, after September and December 2013. The Model S is on track to become the second electric car to break the 10.000 annual units level in Europe, after the Leaf.

BMW-i3-Electric_car-sales-statistics-EuropeAs I predicted in my 2013 EV sales analysis, the BMW i3 manages to claim a spot on the European podium, selling 4.721 electric cars in the first half of the year, surpassing the Renault Zoe, which surprisingly sees its sales already slow down 15% in only its second year of sales.… Continue Reading …

European sales 2014 first half Coupe segment

Nissan-370Z-auto-sales-statistics-EuropeAfter a decline of 31% in 2013, the coupe segment in Europe sinks even further down this year, losing another quarter of its volume in the first six months. Again, all models in the top-10 are down double digits, with the exception this time of the Nissan 370Z thanks to a facelift. This is however still the slowest seller of the top-10.

The top-5 ranking remains stable, with the Opel/Vauxhall Astra GTC still in charge of the segment, and the Renault Megane Coupe and VW Scirocco completing the podium.

The Toyota GT86 and Subaru BRZ twins are already back down again, as customers eagerly await a convertible version of either one of them. Rumors are, that Toyota would like to build one, but is dependent on Subaru, who actually builds both cars.

The Camaro may be the best performing Chevrolet with sales down “just” 12%, as the South-Korean models all suffer bigger losses due to the announcement of the brand’s withdrawal from the market next year. The Camaro and Corvette are here to stay, according to General Motors.… Continue Reading …

European sales 2014 first half Convertible segment

Opel-Cascada-auto-sales-statistics-EuropeAfter a tiny 1% increase in 2013, European convertible sales are back down 12% again in the first half of this year. The top-3 of the segment remains unchanged, as the VW Golf Cabriolet has held on to its advantage over the Beetle softtop. I had thought the Opel/Vauxhall Cascada would be able to challenge the two Volkswagens this year, but so far it lags far behind, as theVW still sells almost twice as many Golf convertibles as Opel and Vauxhall sell Cascadas.

The Citroën DS3 Cabrio, which moved up to the fourth position in 2013, is already down 29% again, also losing a spot to the 308CC. Awaiting the new, fourth generation MX-5, the little Japanese roadster doesn’t seem to suffer that much, as it’s relatively stable at -4%.… Continue Reading …

European sales 2014 first half exotic and sports car segments

Ferrari-458-Italia-auto-sales-statistics-EuropeSales of exotic cars in Europe are down again in the second quarter of 2014, leading to a 1% decline for the first half. Almost all models are down, while the Ferrari 458 Italia is up 4%, and as a result it moves back into the segment top spot for the first time since 2011, pushing the Bentley Continental GT down into second place.

The Mercedes-Benz SLS AMG is down 30% in the second quarter, as final deliveries of the car take place before it is replaced by a smaller model, the AMG GT which should compete with the Porsche 911. As a result, the Ferrari F12, despite sales down 33% for the first half, is closing back in on the third position it held last year.… Continue Reading …

European sales 2014 first half Premium large SUV segment

The premium large SUV segment has increased its growth rate from 11% in the first quarter to a whopping 23% in the second quarter, making it +16% for the first half of 2014.


Photo credit: Auto Express

Three main suspects are responsible for this growth: the BMW X5, as the new generation helps the model more than double last year’s sales and push it from third place to firmly in the lead of the segment. Then the Range Rover Sport, also thanks to the new generation which is much lighter than the outgoing and therefore more fuel efficient and easier to drive. It also sells more than twice as many as in the first half of 2013. And on a bit smaller scale but still worth mentioning: the Jeep Grand Cherokee, rising from 9th position to 5th as the new generation proves popular among European buyers. Jeeps best selling model is on track to reach its fourth consecutive year of increased sales and its highest annual sales figure since 2007.… Continue Reading …

European sales 2014 first half Premium midsized and compact SUV segment

volvo-XC60-premium-compact-SUV-sales-EuropePremium midsized SUV’s were just as popular in the first half of this year as they were in the same period last year. However, that doesn’t mean the ranking is stable as well. While the BMW X3 had the segment crown in 2012 and 2013, the Range Rover Evoque was the number one seller in the first quarter of 2014, leaving the X3 down in fourth position. But in the second quarter, the Audi Q5 was the best seller, while the Evoque was pushed down into fourth spot, behind the X3 again. Surprisingly, the X3 was back on top of the segment again in June, for the first time since September 2013.

The only consistent seller this year is the Volvo XC60, up a cool 34% on last year and second place in both the first and second quarter of the year. It is less than 650 sales behind the year-to-date leader Q5, giving the already six year old model, although recently updated, a shot at the segment crown by the end of the year. … Continue Reading …

European sales 2014 first half Limousine segment


Photo credit: Auto Motor und Sport

If you thought the first quarter of 2014 was an impressive one for the limousine segment, the second quarter improves even further on that performance, with over 11.500 cars sold in those three months. Almost 5.000 of those, or 43%, are the recently renewed Mercedes-Benz S-Class, the supreme leader of the segment since forever. Well, with the exception of 2009 and 2012 that is, because the BMW 7-series took the crown in those years.

Even with this impressive performance, the S-Class isn’t anywhere near the levels the W220-generation managed around the new millennium, when that model topped 30.000 annual units three years in a row. Of course, the competition has grown significantly since, not only from new entrants in this segment, like the Porsche Panamera, but also from Luxury SUV’s, a segment that was virtually non-existent 15 years ago. … Continue Reading …

European sales 2014 first half Premium large car segment

Mercedes-Benz-E_Class-BMW-5_series-premium-large-car-sales-EuropeSales of premium large cars are up 6% in the first six months of 2014, and we have a neck-to-neck race for the victory in the segment: While sales of the leading BMW 5-series remain flat, the chasing Mercedes-Benz E-Class has gained 10% to bring it within 300 units of the 5-series. In fact, the E-Class has outsold its rival every month since March, with the exception of June, when the 5-series beat it by a single unit: 9.117 vs 9.116.

Mercedes-Benz has called the update of its E-Class last year its most expensive midcycle facelift of any model ever, and it seems to be paying off. If the E manages to take over the segment crown by the end of this year, it will be the first time to do so since 2010 and only the third time in the last ten years, while the 5-series had never beat its main rival before 2005.

The Audi A6 remains almost flat as well, firmly in third place but at a distance of already more than 10.000 units behind its two rivals, which the previous generation managed to beat three years in a row, from 2005 to 2007. The current generation has only managed a single second place, in 2012, by a margin of just 700 sales.… Continue Reading …

European sales 2014 first half Premium Midsize segment


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Big news in the Midsized premium segment, as the BMW 3-series suffers its first year-on-year loss since 2011, undoubtedly due to the name-change of its coupe and convertible models to 4-series, as combined sales of the two nameplates are still in positive territory. In fact, at +15% BMW as a brand outgrows the rest of the segment, which chalks up a plus of just 6%.
The Audi A4 and A5 are both down about 5%, but the A4 has taken back its second position from the Mercedes-Benz C-Class which leapfrogged it thanks to an excellent month of March. The C-Class had claimed the segment’s second spot in 2011 and 2012 after Audi had been ahead of the Benz for 9 years including two at the top spot (2005 and 2008), and sell-out pricing of its soon-to-be-replaced A4 has helped Audi get its mid-sizer back ahead of its rival after the first half.

However, with the new generations in showrooms across Europe, the C-Class already came within 300 units of the A4 in June, and has set its target to reclaim the segment’s second spot by the end of the year.… Continue Reading …

European sales 2014 first half Premium Compact segment


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The European compact premium segment is up a shy 3% in the first half of 2014, but this is all thanks to new entrants and increased sales of the segment leader, Audi A3. Helped by the addition of the “Limousine” sedan version, the A3 has added almost a third to its sales of last year, while its three closest rivals all lose volume in double digits. As a result, it has fortified its leadership, last year the A3 had the BMW 1-series breathing down its neck after six months, but this year they are separated by more than 35.000 sales.

The newly released BMW 2-series isn’t yet helping the brand from Munich, topping out at 1.726 sales in June, less than a tenth of June’s A3 sales. Perhaps the arrival of the Mercedes-Benz B-Class rival 2-series Active Tourer can help BMW catch up with Audi in this segment.… Continue Reading …