The premium compact car segment is the fastest growing premium segment, growing 21% in 2013, to a full-year total of over 720.000 units. Add another 208.000 premium small cars to the mix, and the segment is closing in on a million annual sales.
The segment is on a roll thanks to new entrants and model changes in recent years.
The BMW 1-series and Mercedes-Benz B-Class are already the “oldest” of the top players, as both were renewed in 2011, while the Audi A3, Volvo V40 and Mercedes-Benz A-Class and CLA were introduced or renewed in 2012.
As a result, the 1-series has lost the top spot of the segment to the A3 and has the A-Class breathing down its neck, while it sold more than two times as good as the outgoing MPV-styled A-Class. [Read more…]