In 2012, Volkswagen Group made a splash in the European minicar segment, introducing a triplet of cars under the VW, Skoda and Seat brands, that were to take the successful Toyota-PSA triplets C1, 107 and Aygo head on to become the best (and best-selling) minicars of the continent. The cars have been well-received by the press and the public, storming to a (combined) first spot of the segment in their first year on the market. They are selling at a rate their predecessors, VW Lupo and Seat Arosa, and more recently VW Fox, have never been able to reach.
From my article on Jan-Sept sales of the European minicar segment, you might think sales of these Volkswagen Group triplets keep on rising: VW Up!: +21%, Skoda Citigo: +128%, Seat Mii: +91%. However, that’s compared to their introduction year 2012 when they were in startup mode. Looking more closely at sales of the past four months, a totally different picture is painted. A rather worrying one actually. [Read more…]