European sales 2017 first half: Exotic and Sports Car segments

After a booming first quarter of 2017, sales of exotic cars in Europe have stabilized with a 2% decrease in the second quarter. First half sales are still up, but by “only” 18%, to 3.951 units. We already had a new segment leader in Q1 with the all-new Aston Martin DB11, but in Q2 we crown yet another new leader, as the Ferrari 488 has topped the charts for the first time in its career. Ever since it replaced the former segment leader Ferrari 458 Italia, the Bentley Continental GT had topped the charts. Until this year, that is. After a stable Q1, the Continental loses 23% of its volume in Q2, which leads to an 11% loss year-to-date. The next generation will be revealed at the Frankfurt Auto Show in a few weeks time and will arrive in Bentley showrooms next year. The DB11 slows down slightly in the second quarter and was even outsold by the Continental GT in Q2 (by just 6 sales), but is expected to rebound later this year when deliveries of the AMG V8 twin turbo engine pick up steam. The only other model in the segment to sell more than 100 units per quarter is the Lamborghini Huracan in fourth place with a 12% increase in the first half.

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European sales 2017 first half: Passenger Van segment

Passenger-van-segment-European-sales-2017-Volkswagen_T6-Fiat_Ducato-Mercedes_Benz_V_ClassSales of large passenger vans in Europe continue their double digit growth thanks to ongoing success of existing models and a rejuvenation of a number of players. A 36% growth in Q2 brings the first half 2017 figure to 137.832 sales, up 34% on the year before. The three top sellers all grow slower than the segment and lose share but remain dominant with a combined 54,9% share (down from 68,3%). The Volkswagen Transporter T6 and its luxury derivative Multivan add just 5% to their sales of last year and lose 7,2 percentage point of market share, but still sell more than 50% more than their closest rival. Even when combining the Mercedes-Benz Vito Tourer with its luxury derivative V-Class, Volkswagen maintains a comfortable lead. And while VW may lose share, its volume is still growing despite the increased competition from the all-new PSA-Toyota vans. The Fiat Ducato reclaims the 2nd spot in Q2 as it is boosted by sales of camper vans in spring and beginning of summer, a segment in which the Ducato is ultra dominant.

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US sales 2017 first half: Hybrids

Having analyzed the Electric Vehicles and the Plug-In Hybrid segments, let’s look at the final Alternative Power segment: regular hybrids. This segment is the most well-established of the three, with sales in the first half of 2017 almost twice as high as sales in the other two segments combined. As a result, the growth in the segment was not as high as for the other two, but 24.9% is nothing to be sneered at, as it was still higher than any non-Alternative Power segment bar the SUV Premium Compact segment. 

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US sales 2017 first half: Plug-in Hybrids

Having analyzed the Electric Vehicles segment, let’s look at plug-in hybrid electric vehicles, or PHEVs for short. The segment enjoyed a growth rate of 61.6%, the highest of all segments, though its total sales remain below those of pure Electric Vehicles, at just over 40,000 in the first half of the year.

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European sales 2017 first half: Premium Large SUV segment

Large_Premium_SUV-segment-European-sales-2017-BMW_X5-Audi_Q7-Volvo_XC90After 3 years and one quarter of booming growth, the premium large SUV segment in Europe has hit a roadblock. Sales were down 6% in Q2, pulling down the year-to-date growth rate to just 2%, less than the overall market. A total of 150.235 large luxury SUVs were sold in the first half of 2017. The BMW X5 is on its way for a fourth consecutive year on top of the ranking, ever since the current generation was launched. The Audi Q7 jumps from 4th place in the first quarter to 2nd in the second quarter and also grabs that position in the first half ranking, outselling the Volvo XC90 (down 30% in Q2) and Range Rover Sport (down 13% in Q2). The XC90 has seen a similar drop in the US, where they blamed it on limited availability due to worldwide demand, especially for the T8 plug-in hybrid version, but the same seems to be happening in Europe now. With less than 1.000 monthly sales, China can’t be responsible for the limited availability in Europe and the US, so there must be another explanation. We’ll keep you updated as we find out more.… Continue Reading …

US sales 2017 first half: Electric Vehicles

Sales of Alternative Power cars in the United States increased by a substantial 32.2%, a rate of expansion considerably faster than that of the second fastest-growing segment, SUV Premium Compact. Comprising of regular hybrid, PHEV (plug-in hybrid electric vehicles) and EV (electric vehicle) segments, Alternative Power cars ended the first half of 2017 with almost 260,000 cars sold, more than the Subcompact segment, and not far off the Minivan segment. For accounting purposes, keep in mind that we classify many of the Alternative Power cars in other segments too e.g. Toyota Prius liftback figures in the Compact segment, while Ford Fusion PHEV figures in the Mid-sized segment. At least part of the reason for this growth is that EVs and PHEVs continue to benefit from Federal and State rebates, which lower their price even before consumers consider the lower cost at the pumps/mains.

First, let us look at the EVs segment, which grew by 41.2% in the first half of 2017, to a total of 45,150 cars.

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European sales 2017 first half Premium Midsized and Compact SUV segments

Midsized_Premium_SUV-segment-European-sales-2017-Volvo_XC60-Mercedes_Benz_GLC-Range_Rover_EvoqueThe midsized premium SUV segment continues to outgrow the overall market with a 12% increase in Q2 and a 20% increase in the first half of 2017, to 276.300 sales. The two segment leaders consolidated their grip on the segment as both showed double digit growth while their closest four rivals all showed double digit declines. As a result, the #1 and #2 hold a combined 40% of the segment in Q2 and 37,3% in the first half. Amazingly, the Volvo XC60 reclaims the top spot it lost to the Mercedes-Benz GLC in the first quarter. Keep in mind that almost all of these sales are the outgoing model, as the new generation had only just arrived in showrooms by the end of the first half. And the GLC figures also include sales of the GLC Coupe, which makes the Volvo figures even more impressive. If the changeover to the new generation happens smoothly, the XC60 could finish on top of the ranking for the fourth consecutive year, and potentially with more than 100.000 sales for the first time ever. The Audi Q5 took third place in the second quarter but still lost 17% on the sales figures of its predecessor in the same period last year, and it’s not enough to kick the Range Rover Evoque off the year-to-date podium.

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European sales 2017 first half: Limousine segment

Limousine-segment-European-sales-2017_Q1-Mercedes_Benz_S_Class-BMW_7_series-Porsche_PanameraSales in the limousine segment in Europe increased 4% in Q2 of 2017, and as a result the segment is up 5% in the first half, to 23.337 sales. However, 4 models out of the top-5 and 7 out of the top-10 show double digit declines in the second quarter as only one model more than makes up for all of their losses. Segment leader Mercedes-Benz S-Class sees its share of the segment thaw from a dominant 45% in the first half of 2015 to 38,7% in the first half of 2016 to “just” 32,8% now. Its segment leadership still cannot be touched, although we have to mention that its figures include sales of the coupe and convertible versions, so in terms of pure sedan sales, the BMW 7-series could be either very close or even ahead. Worryingly, the 7-Series is already down 19% in Q2 despite being still in its second year of sales. The main culprit of its early demise may the the new generation Porsche Panamera, which sold a healthy 2.670 copies in the second quarter, less than 500 sales behind the 7-Series. In fact, the Panamera was the segment leader in June, holding 31,2% of the segment that month and selling 200 more copies than both the Mercedes and the BMW. And this is before Porsche has launched the Sport Turismo version, a kind of shooting brake/station wagon version which should boost its popularity further.

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European sales 2017 first half Premium Large segment

Large_Premium_Car-segment-European-sales-2017_Q1-Mercedes_Benz_E_Class-BMW_5_series-Audi_A6The premium large car segment in Europe remains in the positive in Q2 of 2017 with a 5% increase, leading to an 8% sales gain in the first half of the year, to 218.019 sales. In the top-4 we have 2 nameplates growing with large double digit figures, one losing with double digit figures and one newcomer, so a dynamic segment indeed. Well, in terms of sales, that is. After reclaiming the segment lead in 2016, the Mercedes-Benz E-Class remains king of the hill, growing its share of the segment by 6,3 percentage points on the first half of last year, to 31,2% as it adds more than a third to its volume of the same period in 2016. The all-new BMW 5-series, launched earlier this year, grows even faster than the E-Class in Q2 but is unable to take its crown. It does distance the Audi A6 in third place (down from #1 in the first half of 2016), as it loses 17% in the second quarter and a painful 5,4 percentage points of share. What’s worse for the A6, it outsold the new Volvo S90/V90 by less than 5.000 units in the quarter. Not enough to start worrying about the Swedes breaking the German domination of the segment, but still a small yet welcome success for Volvo. However, the top-3 sellers increase their share to almost three quarters of total segment sales. Keep in mind, the E-Class includes coupe and convertible versions, which the other models don’t have, and these two-door versions are still pretty fresh so could be responsible for most of the growth of the nameplate, together with the also still recent station wagon.

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European sales 2017 first half Premium Midsized segment

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesSales of premium midsized cars in Europe slightly declined in the second quarter of 2017, which leads to a slim 2% increase in the first half, to 378.426 sales. Of course that handily beats the 16% loss for the mainstream midsized segment, which is now almost 100.000 sales behind its luxury version. The Mercedes-Benz C-Class increases its share of the segment to over 25% thanks to a 5% increase in Q2, and it remains unchallenged by either of its two rivals Audi A4 and BMW 3-series, which both lose volume. The A4 is actually in serious trouble with a 22% loss in Q2 and not all of these losses can be attributed to the new generation Audi A5, as that model may be up 51% in the second quarter but in absolute terms Audi is still down 4.400 sales. One sidenote to the figures of the C-Class: they include sales of the coupe and convertible versions, which BMW and Audi sell under separate nameplates. When looking at combined figures, Audi takes the semgent lead with 110.822 sales, just ahead of BMW with 108.303 sales.… Continue Reading …